Ep. 13: The Best Way to Leverage AI in Digital Marketing: Ann Stanley

08/26/22 • 32 min

In this episode, Callum McKeefery, CEO of REVIEWS.io talks to Ann Stanley, CEO and Founder of Anicca Digital.
They discuss sequential and cross-channel marketing strategies, video review remarketing, use of custom audiences and first-party data, and data privacy issues with using Google Tag Manager. They also debate about TikTok ads and using AI to spot fabricated reviews.
Episode links:

Ann Stanley
LinkedIn
Callum McKeefery:
LinkedIn
Twitter
Show notes:
Anicca DigitalGoogle Tag Manager
Introducing Google Analytics 4
DALL·E 2copy.ai
TypeNet: Deep Learning Keystroke Biometrics
REVIEWS.io X Anicca Digital Event:
Learn more and get your tickets here

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn

Previous Episode

Ep. 12: The Powerful Impact of Mentorship and Focus: Nathan Lomax

In this episode Callum McKeefery, CEO of REVIEWS.io talks to Nathan Lomax, Director and Co-founder of Quickfire Digital
They discuss the value of mentorship at all stages of business, personal growth and development, the importance of specialising and focussing on expertise over generalism, the value of a hospitality background and the challenges of sourcing the right employees to support growth.
Episode links:

Nathan Lomax
Linkedin
Callum McKeefery:
LinkedIn
Twitter
Show notes:
Quickfire Digital
Cact.usMindspanPAASE DigitalBlend CommerceShopifyWe Make
Velstar
StrawberrySwanky
Podcasts:
The High Performance PodcastThe Diary of a CEORe:PlatformWorking hard, hardly working (Grace Beverley)
Books:
High Performance: Lessons from the Best on Becoming Your BestFanatical prospecting
Radical Candor
Leading (Alex Ferguson)

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn

Next Episode

Ep. 14: Managing people, brand and partnerships in a rapidly changing tech landscape

In this episode Callum McKeefery show host and CEO of REVIEWS.io talks to Nic Dunn CEO and Founder of Charle the Shopify Expert Accredited Agency
They discuss the value in the unlikely move from paramedic to eCommerce entrepreneur, the challenges of hiring and retaining staff in the current market and what changes may present themselves in the coming year, pricing strategies in the event of a recession, how to maintain a unique brand and customer experience when the format of many online stores is becoming so uniform, the importance of strong brand communications and identity for any start-up - not taking the lead of the de-branding trend adopted by many of the larger companies and the importance of trust and strong relationships when it comes to agency and tech stack partnerships.
Episode links:

Nic Dunn:
LinkedIn
Callum McKeefery:
LinkedIn
Twitter
Show notes:
https://butternutbox.com/?language=en
https://www.charle.co.uk/
https://drinkolipop.com/
https://eatsurreal.co.uk/
https://www.patchplants.com/gb/en/
https://www.recharge.com/en-gb/gb
https://deliverr.com/
https://www.avico.com/en/
https://www.shipstation.com/uk/

REVIEWS.io is a leading online review platform. Its used by over 8,200+ fast growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn

In Reviews We Trust - Ep. 13: The Best Way to Leverage AI in Digital Marketing: Ann Stanley

Transcript

Ep. 13: The Best Way to Leverage AI in Digital Marketing: Ann Stanley

[00:00:00]

Callum: So today on the podcast we have Ann Stanley. Ann is the CEO and founder of Anicca Digital. She's a really good friend of mine. I've known Ann for such a long time, and I'm so excited to have her on the podcast today. Thanks Ann for being on.

Ann: Thanks so much for inviting me. It was a great pleasure to be here and, and we do go back quite a few years,