Special Ep. 18 - REVIEWS.io x Klaviyo x Penny Black

11/10/22 • 44 min

This week's episode is a special edition of the In Reviews We Trust podcast, in which show host Callum McKeefery, CEO of REVIEWS.io is joined by guests from Klaviyo the email marketing platform for eCommerce, and Penny Black the personalised Ecommerce packaging specialists.
Douglas Franklin, Founder and CEO of Penny Black, and Jordan Bouchier-Lee Strategic Partnerships Manager (Technology Platforms) at Klaviyo, join Callum McKeefery, CEO of REVIEWS.io to discuss the importance of building and leveraging long-term trust through customer experience. They also discuss the concept of packaging as a marketing channel and using it to extend customer experience to create moments of delight, whilst simultaneously gaining insights through data. They explore this concept further into all ways of adding value to the customer experience beyond interaction with the product and sales process. They discuss the possibility of shaping and tailoring customer experience based on understanding who the customer really is, and the importance of knowing who your true advocates are and where to find them in order to leverage and amplify their power of voice.
Links:
LinkedIn:
Callum McKeeferyDouglas FranklinJordan Bourchier-Lee
Show notes:
REVIEWS.io
Klaviyo
Penny Black
Warby Packer
Amazon
Books:
Why we sleep
The Martian
REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on: LinkedIn

Previous Episode

Ep. 17: How to build an email strategy that goes beyond revenue to increase profit margin, with Adam Kitchen

In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Adam Kitchen, Co-Founder of Magnet Monster.
They discuss how managing the client base effectively, and providing quality service rather than a focus on constant growth can lead to longer retention. They also chat about the importance of participating in Black Friday, but not at the expense of eroding your future profitability. What it takes to build an email strategy that goes beyond revenue, that supports the whole business to increase profit margins.
Episode links:
Adam Kitchen:
LinkedInTwitter
Callum McKeefery:
LinkedIn
Twitter
Show notes:
AttentiveKlaviyoShopifyMagnet Monster
eCommerce On Fire

REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn

Next Episode

Ep. 19 - The most effective way to manage your eCommerce store with Keith Matthews

(PLEASE NOTE: This episode was recorded on 27th July 2022)
In this episode, Callum McKeefery show host and CEO of REVIEWS.io talks to Keith Matthews, Founder of Milk Bottle Labs - Ireland's Shopify Experts.
They discuss the most effective way to set up your eCommerce store, the importance of photography and repurposing content, the value of Klaviyo and costs of migration, the challenges all eCommerce store owners have whether large or small, the value of developing the right app ecosystem to support your business saving valuable amounts of time and resource, the importance of just getting started and not worrying about the volume of SKUs.
Episode links:
Keith Matthews:
LinkedInTwitter
Callum McKeefery:
LinkedIn
Twitter
Show notes:
Milk Bottle Labs
ShopifyKlaviyoFostr1rockwell (Paul Healion)
Pointer Creative (Chris Pointer)
Jasper.aiRewind (Mike Potter)Ethercycle (Kurt Elster)Shopify Podcast

REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.ioFind us on LinkedIn

In Reviews We Trust - Special Ep. 18 - REVIEWS.io x Klaviyo x Penny Black

Transcript

Ep. 18 - REVIEWS.io X Klaviyo X Penny Black

[00:00:00]

Callum: So on today's podcast in reviews we trust, I have some really interesting guests. This is our first in-studio recording. I have Douglas Franklin from Penny Black and Jordan Bourchier-Lee from Klaviyo, right? Normally I'd introduce the guest and say, Hi, this is Jordan. I'd introduce what he does, but because Jordan's ti job title is so long, I'm gonna let him do it.

Go on Jordan.