206: Mastering Video Content: Strategies for Engagement and Growth with Guest Atiba de Souza
06/06/24 • 33 min
Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google rankings and create meaningful connections through video.
Topics Discussed:
- Importance of Video Marketing
- Impact of Video on SEO
- Building Parasocial Relationships
- The Illusion of Viral Content
- Content Strategy for Conversion
Episode Resources:
- Google's People Also Ask
- Free guides and SOPs about YouTube and videos: https://clientattractionpros.com/resources/downloads/free-youtube-guide-sops/
Connect with Atiba:
- Website: https://clientattractionpros.com/
- LinkedIn: https://www.linkedin.com/in/atibadesouza/
- Facebook: https://www.facebook.com/groups/traffickeys
- Tiktok: https://www.tiktok.com/@theatibadesouza
- Instagram: https://www.instagram.com/atibadesouza
- Youtube: https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg
Join Kendra every Tuesday and Thursday for more insights into imperfect marketing strategies that drive results. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google rankings and create meaningful connections through video.
Topics Discussed:
- Importance of Video Marketing
- Impact of Video on SEO
- Building Parasocial Relationships
- The Illusion of Viral Content
- Content Strategy for Conversion
Episode Resources:
- Google's People Also Ask
- Free guides and SOPs about YouTube and videos: https://clientattractionpros.com/resources/downloads/free-youtube-guide-sops/
Connect with Atiba:
- Website: https://clientattractionpros.com/
- LinkedIn: https://www.linkedin.com/in/atibadesouza/
- Facebook: https://www.facebook.com/groups/traffickeys
- Tiktok: https://www.tiktok.com/@theatibadesouza
- Instagram: https://www.instagram.com/atibadesouza
- Youtube: https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg
Join Kendra every Tuesday and Thursday for more insights into imperfect marketing strategies that drive results. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Previous Episode
205: From Name vs. Subject Line: What Wins in Email Marketing with Host Kendra Corman
Today's episode dives into every marketer's crucial battle: which email component drives more success, the From Name or the Subject Line?
Main Topics:
- Importance of From Name: Trust and familiarity
- Power of Subject Line: Engagement and curiosity
- Case Studies and Stats: Impact on open rates
- Best Practices: Consistency and personalization
- Tools and Techniques: Leveraging subscriber data
Episode Resources:
- Guide to Subject Lines and my List of 27 Top-Performing Email Subject Lines: https://kendracorman.com/subjectlines
Join Kendra every Tuesday and Thursday for more insights into effective marketing strategies. Don't forget to subscribe, rate, and review!
Contact Info:
- Website: www.KendraCorman.com
- Email: [email protected]
- Subscribe to Imperfect Marketing Podcast on your favorite podcast platform.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Next Episode
207: Open rates- not the full story with Host Kendra Corman
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"
Episode Overview
- AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.
- Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.
- Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.
- Evaluating Email Performance: Analyzing the effectiveness of emails beyond the superficial data.
Join Kendra every Tuesday and Thursday for more insights into effective marketing strategies!
Resources
- Constant Contact
- ConvertKit
- Apple's Mail Privacy Protection and its impact on email metrics
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
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