39. Quality vs Quantity. Content Creation vs Content Distribution. Value vs Volume. Which Combination Will Get You The Best Results For Your Business?
11/10/21 • 29 min
Quantity vs Quality.
Content Creation vs Content Distribution.
Value vs Volume.
Which combination would you focus on for your business? Social media marketing? Will work for your audience?
It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity?
This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is the quality of content created defined by how many times that piece of content can be repurposed among various distribution channels.
Beyond The Episode Gems:
Book referenced: Six Second Stories by B. Rain Bennett
Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt
This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Weave Great Storytelling Throughout Your Marketing" from the Agency Accelerated Podcast with host Stephanie Liu interviewing former Chief Evangelist at Apple and current Chief Evangelist at Canva, Guy Kawasaki.
Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.
#####
Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
Quantity vs Quality.
Content Creation vs Content Distribution.
Value vs Volume.
Which combination would you focus on for your business? Social media marketing? Will work for your audience?
It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity?
This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is the quality of content created defined by how many times that piece of content can be repurposed among various distribution channels.
Beyond The Episode Gems:
Book referenced: Six Second Stories by B. Rain Bennett
Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt
This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Weave Great Storytelling Throughout Your Marketing" from the Agency Accelerated Podcast with host Stephanie Liu interviewing former Chief Evangelist at Apple and current Chief Evangelist at Canva, Guy Kawasaki.
Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.
#####
Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
Previous Episode
38. Jack Of All Trades vs Master Of One: What Really Drives Business Performance Forward?
I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right?
Which one would you consider yourself? Jack of many trades or master of one?
But my real question to you is, have you heard the full quote?
In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability.
Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.
#####
Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
Next Episode
40. The 7 Stages To Unlimited Growth By Applying The C.L.O.V.E.R. Business Framework™ To Unlock Your Growth Mindset To The Next Level
Do you believe you can achieve a level of growth you've never seen?
To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind.
But you have to elevate your growth mindset in order to reach that higher level of growth and success.
This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my C.L.O.V.E.R. Business FrameworkTM to obtain it within your business process and infrastructure consistently.
"The potential within us is limitless - we usually create our own limits." — Dr. John C. Maxwell
Beyond The Episode Gems:
Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt
This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Achieve And Maintain A Growth Mindset For Your Agency" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Jairek Robbins.
Learn the 3 Modalities To Grow Your Business: Audio Version | Video Version
Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.
#####
Support The Podcast & Connect With Troy:
• Rate & Review iDigress: iDigress.fm/Reviews
• Get Strategy Solutions & Services: FindTroy.com
• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up
• Follow Troy on Twitter: Twitter.com/FindTroy
• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy
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