Delivering an Inclusive Brand

Inclusive marketing and communications is more than the right thing to do, it's a competitive advantage. In this episode, Michael Bach is joined by two powerhouse inclusivity advocates at Experience Scottsdale; Michelle Myers, Vice President of Marketing and Rachel Pearson, Vice President of Community & Government Affairs. Together they discuss the impact of the "Let's Get Together" marketing campaign and what representation in marketing can do for a tourism destination, and how to improve inclusive communication skills so you aren't inadvertently leaving people out.

IDEAs with Michael Bach is created and hosted by Michael Bach and edited by Kattie Laur.

Learn more at https://www.michaelbach.com/ideas

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