Delivering an Inclusive Brand
05/28/24 • 31 min
Inclusive marketing and communications is more than the right thing to do, it's a competitive advantage. In this episode, Michael Bach is joined by two powerhouse inclusivity advocates at Experience Scottsdale; Michelle Myers, Vice President of Marketing and Rachel Pearson, Vice President of Community & Government Affairs. Together they discuss the impact of the "Let's Get Together" marketing campaign and what representation in marketing can do for a tourism destination, and how to improve inclusive communication skills so you aren't inadvertently leaving people out.
IDEAs with Michael Bach is created and hosted by Michael Bach and edited by Kattie Laur.
Learn more at https://www.michaelbach.com/ideas
Hosted on Acast. See acast.com/privacy for more information.
Inclusive marketing and communications is more than the right thing to do, it's a competitive advantage. In this episode, Michael Bach is joined by two powerhouse inclusivity advocates at Experience Scottsdale; Michelle Myers, Vice President of Marketing and Rachel Pearson, Vice President of Community & Government Affairs. Together they discuss the impact of the "Let's Get Together" marketing campaign and what representation in marketing can do for a tourism destination, and how to improve inclusive communication skills so you aren't inadvertently leaving people out.
IDEAs with Michael Bach is created and hosted by Michael Bach and edited by Kattie Laur.
Learn more at https://www.michaelbach.com/ideas
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Leading Practice in Collecting Demographic Data
You've implemented IDEA at your company, now what? In this episode Michael Bach is joined by Laura McGee, Founder and CEO at Diversio, and Dana Kim, CEO at Highlight, two companies that are leading the charge in data collection around IDEA practices.
Together they discuss how to measure impact and the type of data you'll need to collect in order to better understand whether or not you've actually achieved your mission. Plus, they have a frank conversation about what to do when the data you get is a little hard to swallow.
IDEAs with Michael Bach is created and hosted by Michael Bach and edited by Kattie Laur.
Learn more at https://www.michaelbach.com/ideas
Hosted on Acast. See acast.com/privacy for more information.
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