#101. 7 Marketing Mistakes You Don't Want to Make
04/23/24 • 28 min
Question or comment? 🙋♀️ Send me a text message!
Have you ever walked into a favorite coffee shop or lunch spot and instantly felt at home?
You know what I mean. The atmosphere is just what you need right now, the food is great and the service is top of the line.
It feels SO good to find just what you want, and need, doesn't it? That's the power of a crystal-clear message, one that says "We know what you need and we're here to provide it."
And that's a concept every private practice needs to master in their marketing.
But it’s really easy to miss the mark. In this episode, using my own experience in looking for a therapist, I'll share seven of the most common marketing mistakes I've seen among those promoting their services.
Clarity is key, y'all, and when I can't tell what you do, how you help, or who you help, you're just another face in a whole sea of profiles that all run together, and I probably won't be calling you.
But we can fix that.
With just a few simple tweaks, you can make YOUR practice stand out in a way that the clients you love, and want to serve, can see themselves in your message. And when they do? They'll be calling.
Check it out.
~Wendy
xoxo
P.S. Which one of these mistakes do you think you might be making? Send me a note and let me know. You can reach me at [email protected]. I love hearing from you guys!
_______________
MENTIONS:
Episode 99: Beyond the Headshot: How a Brand Photo Shoot Can Fuel Business Growth with Sandra Costello
Episode 100: Celebrating 100 Episodes: A Deep Dive into our Most Popular Topic - Intentional Growth
_______________
FREE RESOURCE: A Guide to Better Cash Flow in your Private Practice
Are you cramming client hours into a packed day? Working hard but feel like you're still not making any money? With decades of experience, I’ve found a LOT of ways to boost your bottom line, and I’ve pulled some of my favorites together into a free guide for you.
Download this today, check out what’s inside, then tell me which one you’ll try first. :)
31 Practical Ways to Increase Cash Flow In Your Private Practice
Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor
www.WendyPittsReeves.com
[email protected]
Question or comment? 🙋♀️ Send me a text message!
Have you ever walked into a favorite coffee shop or lunch spot and instantly felt at home?
You know what I mean. The atmosphere is just what you need right now, the food is great and the service is top of the line.
It feels SO good to find just what you want, and need, doesn't it? That's the power of a crystal-clear message, one that says "We know what you need and we're here to provide it."
And that's a concept every private practice needs to master in their marketing.
But it’s really easy to miss the mark. In this episode, using my own experience in looking for a therapist, I'll share seven of the most common marketing mistakes I've seen among those promoting their services.
Clarity is key, y'all, and when I can't tell what you do, how you help, or who you help, you're just another face in a whole sea of profiles that all run together, and I probably won't be calling you.
But we can fix that.
With just a few simple tweaks, you can make YOUR practice stand out in a way that the clients you love, and want to serve, can see themselves in your message. And when they do? They'll be calling.
Check it out.
~Wendy
xoxo
P.S. Which one of these mistakes do you think you might be making? Send me a note and let me know. You can reach me at [email protected]. I love hearing from you guys!
_______________
MENTIONS:
Episode 99: Beyond the Headshot: How a Brand Photo Shoot Can Fuel Business Growth with Sandra Costello
Episode 100: Celebrating 100 Episodes: A Deep Dive into our Most Popular Topic - Intentional Growth
_______________
FREE RESOURCE: A Guide to Better Cash Flow in your Private Practice
Are you cramming client hours into a packed day? Working hard but feel like you're still not making any money? With decades of experience, I’ve found a LOT of ways to boost your bottom line, and I’ve pulled some of my favorites together into a free guide for you.
Download this today, check out what’s inside, then tell me which one you’ll try first. :)
31 Practical Ways to Increase Cash Flow In Your Private Practice
Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor
www.WendyPittsReeves.com
[email protected]
Previous Episode
#100. Celebrating 100 Episodes: A Deep Dive into our Most Popular Topic - Growth on Purpose
Question or comment? 🙋♀️ Send me a text message!
Hey guys! Today is kind of special...!!
It’s our 100th episode of the Ideal Practice© podcast, y’all!!
Woot!! 🥳🎉
And I so want to thank all of you all for hanging right with me all along - because together we are building a community, and that is also really special.
Through the course of producing a full 100 episodes, we’ve covered alot of ground. We've talked about everything from how to create better systems, how to have more impact on the world, how to increase your income, and so, SO much more!
So, in honor of this milestone, I wanted to take a look back at some of our most popular episodes. And - as it turns out, our top ten episodes all share a common theme.... growth on purpose.
Each of our most popular episodes tackled different aspects of growing with intention, and growing a practice by getting clear on your desired outcome.
And folks, today’s episode has turned out to be a goldmine, packed with valuable insights and actionable steps.
It's like a mini-masterclass on growing your very own ideal practice!
So let's take a look back at the key lessons and takeaways from our top 10 episodes of the podcast so far. 👇
In this special episode, you’ll hear...
- How to define what an ideal practice looks like to you (and only you).
- Why the law of attraction works, but visualization alone never will.
- The roles that a VA can play in your business (and the one role they can never fill).
- The questions that you need to answer before you hire a VA.
- Why the thing that you’re most afraid of could be the key to your biggest breakthrough yet.
- Why your marketing needs to attract and repel (honestly!).
- And finally - the key to breaking your limiting beliefs (and the tool that can help you do it).
Goodness - I can’t believe we’ve made it this far. And what a treat it has been to go back and revisit these fantastic conversations with these awesome guests!
I hope you enjoy this as much as I have. 🥰
I want to thank you, once again, for being here with me on this journey. I’m so happy to have you here as part of this community because I have seen personally what a difference it makes when you step into your value, when you own your authority, and when you get clear about the incredible difference that you make in the world.
Here’s to continuing our journey together.
I can’t wait to share many more conversations with you, as you evolve and grow (with intention!) toward your own Ideal Practice(c)!
~Wendy
xoxo
P.S. If you’re enjoying the podcast as much as I hope you are, could you help me spread the word? Who are two friends or colleagues you know who could really use a boost of encouragement each week? Who else needs this kind of teaching? Please share this episode with them because it’s such a great overview of what it takes to run a successful practice.
And thank you!
Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor
www.WendyPittsReeves.com
[email protected]
Next Episode
#102. Pay Attention to Your Money - and Watch It Grow: A Conversation with Jacquette M. Timmons
Question or comment? 🙋♀️ Send me a text message!
We’ve talked a lot about money stories here on the Ideal Practice© podcast. But today, I want you to dive a little deeper into your own money story. I want you to think about how your money makes you feel.
For example: Do you feel energized when you think about your finances? 🤩
OR...do you feel stressed, heavy, and anxious about your financial situation? 😵💫
Your answer says something about your relationship with money.
Is it healthy, or toxic?
Today, you'll hear a fascinating conversation with Jacquette M. Timmons, a speaker, author, and financial behaviorist. Jacquette works with smart, driven, and curious high-earners to help them take back their money story and create their future financial success.
How cool is that?
And if there’s one thing Jacquette wants you to know, it’s this;
Financial success doesn't start in your wallet. Because there are a whole bunch of choices that you need to make before you even go there.
Jacquette talks about the importance of paying attention to your behavior with money, which really means paying attention to the emotions that you bring to that.
She wants us to start with our feelings around money, and what our relationship with money looks like. Because, just like in any relationship, how you behave determines everything.
Healthy relationships – financial relationships included – don’t happen all by themselves.
So in this episode, we’re going to explore:
- How you can build a healthy relationship with your money.
- The 3 key ways to build wealth.
- How to know when you’re wealthy. (What???)
- The difference between being rich and being wealthy.
- How to identify your blind spots around money.
Here’s the thing, folks ...
You are allowed to make money. It's okay. You are allowed to have nice things, and you are allowed to experience luxury, however you define that.
Isn’t it time to change your money story and start earning what you deserve?
I think so.
Here’s to writing a new script!
~Wendy
xoxo
P.S. Have you left a review for us yet? If not, could I get you to hop over to Apple Podcasts or Spotify for a moment to add your 2 cents? Thank you!
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TODAY’S GUEST: JACQUETTE M. TIMMONS
Jacquette M. Timmons is a speaker, author, and financial behaviorist who has been advancing the culture of financial well-being for over three decades.
She is a frequent blogger, creator, and trademark holder of Pricing Made Human®, and host of the podcast, “More Than Money.”
Her clients include Fortune 100 companies, AM Law 200 firms, nationally known non-profits, and conferences . She has been on programs like “Good Morning America,” CNN, NPR, Black Enterprise, Reuters.com, and the Wall Street Journal.
Her Website
Her Instagram Page
Her LinkedIn Profile
Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor
www.WendyPittsReeves.com
[email protected]
Ideal Practice - #101. 7 Marketing Mistakes You Don't Want to Make
Transcript
You're listening to Ideal Practice episode number 101 , 101 . And today , guys , we're going to be talking about seven marketing mistakes that you really don't want to make . So stay tuned .
Speaker 1Hi . I'm Wendy Pitts-Reeves and , with over two decades of experience in the private practice world , I've built my six-figure business while learning
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