Episode Four: The Dark Side of PR

07/13/21 • 44 min

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In the Dark Side, Jennifer and Amanda take a look at a dark PR case study ripped from the headlines and right in their own backyard (tech). They explore how sophisticated technologies are being used to take shady PR tactics to a whole new level with honey traps, troll farms and end-to-end manipulation systems, and Dr. Jonathan Corpus Ong tells us where we need more transparency in order to stop the spread of digital misinformation.

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Episode Three: Dangerous PR Stunts

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In Episode Three "Dangerous Stunts," we dive into the world of PR stunts that manufacture attention through spectacle—or worse. Public Relations stunts run the gamut from the harmless to the very harmful. In today’s world of image and social media, stunts are even more of an important tactic. We look back at Ivy Lee and the Rockefellers to see how Public Relations stunts began, and then talk with Dylan Bank, director of the fascinating documentary Get Me Roger Stone on how Roger uses stunts for political gain.

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Episode Five: The Hero's Journey...to the Mall (Story and Emotion)

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Science has shown humans learn best through stories. Bernays knew if you make an emotional connection and use fear, greed or lust, you can influence people to act. Marketers of all types use story and emotion to great effect. But can it go too far? How do we know if we're being manipulated? In this episode, Amanda and Jennifer break down how story and emotion are used, including some chilling examples. Then Amanda talks to Adobe Executive Creative Director and author Adam Morgan about his book "Sorry Spock, Emotions Drive Business" and why he thinks people trust brands more than media. Please subscribe, follow and rate and share.