Building a Brand That Sparks Emotion w/ Preston Rutherford (Chubbies Shorts Co-Founder)
05/11/25 • 31 min
In this episode of Hustle Nation, Preston Rutherford, co-founder of Chubbies Shorts, takes us on his raw and real entrepreneurial journey from frat-house brainstorms to shaping one of the most emotionally charged brands in men's apparel. Preston opens up about the early challenges, bold brand decisions, and the power of building something people either love or hate because apathy is the true enemy.
We dive into the messy middle of growing a company, why direct customer interaction was their secret weapon, and how focusing on long-term brand equity over short-term revenue became a game-changing strategy. Preston also offers a glimpse into his latest venture, Marathon, and what he's learned about resilience, risk, and reinventing yourself.
Key Takeaways:
- Emotional connection is the lifeblood of any brand.
- The journey to success is rarely a straight line.
- Learn by doing—and sometimes, by failing.
- Customer feedback is more than data; it's direction.
- Long-term thinking separates trend chasers from legacy builders.
If you’re a founder, marketer, or dreamer navigating the highs and lows of building something real—this episode is for you.
Join our Facebook Group - Strategic Sales Accelerator
Download our 20/20 Vision Guide FREE
www.HustleLeaders.com
YouTube - See Our Video Library
In this episode of Hustle Nation, Preston Rutherford, co-founder of Chubbies Shorts, takes us on his raw and real entrepreneurial journey from frat-house brainstorms to shaping one of the most emotionally charged brands in men's apparel. Preston opens up about the early challenges, bold brand decisions, and the power of building something people either love or hate because apathy is the true enemy.
We dive into the messy middle of growing a company, why direct customer interaction was their secret weapon, and how focusing on long-term brand equity over short-term revenue became a game-changing strategy. Preston also offers a glimpse into his latest venture, Marathon, and what he's learned about resilience, risk, and reinventing yourself.
Key Takeaways:
- Emotional connection is the lifeblood of any brand.
- The journey to success is rarely a straight line.
- Learn by doing—and sometimes, by failing.
- Customer feedback is more than data; it's direction.
- Long-term thinking separates trend chasers from legacy builders.
If you’re a founder, marketer, or dreamer navigating the highs and lows of building something real—this episode is for you.
Join our Facebook Group - Strategic Sales Accelerator
Download our 20/20 Vision Guide FREE
www.HustleLeaders.com
YouTube - See Our Video Library
Previous Episode
How to Build a Multi-Million Dollar Business with Paul Jarrett
🔥 From Trailer Park to CEO: Paul Jarrett’s Wild Entrepreneurial Ride 🚀
What does it really take to go from nothing to running a multimillion-dollar business? Paul Jarrett, CEO of Bulu, knows the answer—because he lived it.
In this raw and unfiltered episode of Hustle Nation, Paul takes us behind the scenes of his journey from growing up in a trailer park to leading a company that revolutionized subscription boxes and ecommerce fulfillment. He spills the truth about:
✅ Why persistence in sales is the real game-changer (Hint: 300 cold calls in a day!)
✅ The hard lessons of leadership—and why micromanaging is killing your business
✅ How understanding market value can make or break your brand
✅ The future of subscription commerce (and why most brands get it WRONG)
✅ Why differentiation beats innovation every time
Paul doesn’t hold back. From firing himself as CEO to blowing up the traditional playbook, this episode is packed with golden insights for entrepreneurs, sales pros, and anyone serious about building something BIG.
🚀 Don’t just listen—take action. Click play NOW and learn from one of the most battle-tested entrepreneurs in the game.
🎧 Listen now on Spotify, Apple Podcasts, or wherever you get your podcasts!
👉 Tag a hustler who needs to hear this! #Entrepreneurship #HustleNation #Podcast 🚀
Join our Facebook Group - Strategic Sales Accelerator
Download our 20/20 Vision Guide FREE
www.HustleLeaders.com
YouTube - See Our Video Library
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