Using AI to Boost Your Brand with Mark de Grasse
01/13/25 • 31 min
Unlock the secrets to transforming your brand with AI as we sit down with Mark de Grasse, CEO of the AI Branding Academy and former president of Digital Marketer. Discover Mark's inspiring journey of personal transformation, overcoming long-term health challenges, and shedding a corporate identity to embrace genuine human expression. Together, we explore how AI can liberate us from mundane tasks, allowing creativity and connection to flourish by distinguishing between robot work and human work.
Get ready to revolutionize your creative processes with the power of AI. Mark shares his experience of creating a full magazine over a weekend, showcasing how tools like Descript and Claude democratize skills and cut production time and costs. This episode highlights the shift from costly production to creativity, making once financially daunting projects accessible and empowering small businesses and individuals to innovate and express themselves like never before.
As we navigate the future landscape of marketing, we emphasize the importance of trust and authenticity in the digital age. With AI-generated content saturating the market, there's a potential resurgence in craving genuine human connections. Explore the AI Branding Academy's framework for developing a unique brand voice and the vital role of strategic AI integration in crafting strong brands. Join us for insights into upcoming opportunities with the Academy, and learn how to stay ahead by ensuring that your branding efforts remain true to human values.
(00:07) AI in Branding and Transformation
(12:43) Unlocking Creativity With AI
(17:30) Future of Marketing With AI
(26:27) Navigating Trust in the Digital Age
(30:27) Creating Cool Brands With AI
The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.
Explore new avenues available with AI marketing at Avenue9.com.We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients.
No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!
Unlock the secrets to transforming your brand with AI as we sit down with Mark de Grasse, CEO of the AI Branding Academy and former president of Digital Marketer. Discover Mark's inspiring journey of personal transformation, overcoming long-term health challenges, and shedding a corporate identity to embrace genuine human expression. Together, we explore how AI can liberate us from mundane tasks, allowing creativity and connection to flourish by distinguishing between robot work and human work.
Get ready to revolutionize your creative processes with the power of AI. Mark shares his experience of creating a full magazine over a weekend, showcasing how tools like Descript and Claude democratize skills and cut production time and costs. This episode highlights the shift from costly production to creativity, making once financially daunting projects accessible and empowering small businesses and individuals to innovate and express themselves like never before.
As we navigate the future landscape of marketing, we emphasize the importance of trust and authenticity in the digital age. With AI-generated content saturating the market, there's a potential resurgence in craving genuine human connections. Explore the AI Branding Academy's framework for developing a unique brand voice and the vital role of strategic AI integration in crafting strong brands. Join us for insights into upcoming opportunities with the Academy, and learn how to stay ahead by ensuring that your branding efforts remain true to human values.
(00:07) AI in Branding and Transformation
(12:43) Unlocking Creativity With AI
(17:30) Future of Marketing With AI
(26:27) Navigating Trust in the Digital Age
(30:27) Creating Cool Brands With AI
The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.
Explore new avenues available with AI marketing at Avenue9.com.We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients.
No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!
Previous Episode
From Ancestry to the Future of AI with Paul Allen
Can the rapid rise of AI technology truly uplift humanity without compromising our core values? Join us as we explore this question with Paul Allen, CEO of SOAR AI and former co-founder of Ancestry.com. Paul takes us on an insightful journey from his initial skepticism about business to becoming a successful entrepreneur, all while maintaining a steadfast commitment to ethical values. We get into the transformative power of AI in human interaction—discussing how it can enhance our lives in education, health, and relationships without replacing the essence of human connection. Paul shares his vision of AI enhancing conversations, such as transcribing and adding value to meetings, to support and enrich our daily interactions.
Excited about the potential for AI-driven productivity? Discover how AI is set to revolutionize how we approach tasks, potentially leading to an era of unprecedented efficiency and even considerations of universal basic income. We unravel the story of Ancestry.com’s origins, reflecting on how innovative technology has shaped both past and present ventures. We also introduce you to the Citizen Portal, an initiative aimed at leveraging AI to improve government efficiency through active public participation. This episode highlights the intersection of AI and entrepreneurship in shaping the future of productivity and governance.
Imagine a world where family history is not just preserved but brought to life through AI. We brainstorm futuristic ideas like FamilyPortalAI and envision new ways to capture and share grandparent stories. A distributed, open-source AI ecosystem could empower individuals to control their data and experiences more than ever before. Together with Paul, we look forward to a future where android robots might become commonplace, fundamentally changing our daily interactions. Don’t miss this episode packed with insights and predictions on AI's potential to enrich our lives, making it a must-listen for anyone curious about the future of technology and humanity.
(00:05) AI Technology and Human Interaction
(15:53) Automation and AI in Human Productivity
(22:26) Future of AI and Family History
The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.
Explore new avenues available with AI marketing at Avenue9.com.We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients.
No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!
Next Episode
The 7-Figure Leap with Dustin Riechmann
Unlock the secrets of storytelling and Human-First AI marketing with Dustin Reichmann from 7-Figure Leap. Explore Dustin’s fascinating journey from selling meat sticks to building a seven-figure brand builder, all through the power of personal storytelling and strategic podcast guesting. Learn how his new app, Dustin AI, offers a personalized coaching experience and extends his unique insights to his clients around the clock. This episode promises to reveal how AI and human connection can coexist to create compelling narratives that resonate deeply with audiences.
Mike and Dustin dive deep into the delicate balance between automation and the human touch in marketing. Discover how AI can enhance content creation, but it's the irreplaceable human elements of empathy, context, and genuine interaction that truly capture the audience's heart. Together, they underscore the shift towards more personalized, relationship-driven strategies, emphasizing that while AI tools can provide polished content, the final touch must always be rooted in human authenticity to deliver genuine value and engagement.
The conversation also highlights the transformative impact of storytelling in marketing and the importance of community building. Dustin shares his success stories and insights into leveraging podcast guesting to build lasting relationships and authority. They discuss the resurgence of in-person interactions and the growing significance of fostering communities centered around common goals and mentorship. This episode is packed with valuable insights for anyone looking to harness the power of storytelling and AI in their marketing endeavors while maintaining the essence of human connection.
(00:05) AI Marketing and Storytelling Strategies
(11:08) Human Connection in AI Marketing
(17:44) AI Marketing Tools and Podcast Strategy
(22:37) The Power of Storytelling in Marketing
(30:06) Community Building and Human Connections
(36:07) Human Connection in Marketing Success
The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.
Explore new avenues available with AI marketing at Avenue9.com.We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients.
No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!
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