How to Use Data Analytics to Find Your Target Market with Dr. Joe Sallustio of Claremont Lincoln University
03/22/21 • 33 min
Dr. Sallustio has led a broad range of educational institutions including a regionally accredited non-profit, online university, a regionally accredited for-profit, online university, and a nationally accredited for-profit, hybrid college. This has allowed him to have a unique and effective breadth of knowledge in on-ground and online higher education administration. He has nearly two decades of experience in higher education operations, leading teams in marketing, enrollment, finance, financial aid, student services, human resources, B2B relationships, and more. We discussed: -Using podcasting to become an influencer in your niche -Using data analytics to find and target your market -Using LinkedIn heavily to promote your personal brand and business
Some keywords from this episode: analytics, social media, LinkedIn, podcast, marketing, influencer
Dr. Sallustio:
https://www.linkedin.com/in/joesallustio/
https://twitter.com/JoeSallustio
Mark Galvin:
http://www.twitter.com/epresencemg
http://www.linkedin.com/in/epresencemg
http://www.instagram.com/epresencemg
ePresence:
http://www.twitter.com/epresenceme
Dr. Sallustio has led a broad range of educational institutions including a regionally accredited non-profit, online university, a regionally accredited for-profit, online university, and a nationally accredited for-profit, hybrid college. This has allowed him to have a unique and effective breadth of knowledge in on-ground and online higher education administration. He has nearly two decades of experience in higher education operations, leading teams in marketing, enrollment, finance, financial aid, student services, human resources, B2B relationships, and more. We discussed: -Using podcasting to become an influencer in your niche -Using data analytics to find and target your market -Using LinkedIn heavily to promote your personal brand and business
Some keywords from this episode: analytics, social media, LinkedIn, podcast, marketing, influencer
Dr. Sallustio:
https://www.linkedin.com/in/joesallustio/
https://twitter.com/JoeSallustio
Mark Galvin:
http://www.twitter.com/epresencemg
http://www.linkedin.com/in/epresencemg
http://www.instagram.com/epresencemg
ePresence:
http://www.twitter.com/epresenceme
Previous Episode
How to Effectively Utilize Video Content with Tim Fitzpatrick of Rialto Marketing
Tim Fitzpatrick of Rialto Marketing joins "How's Your ePresence?" to discuss effectively utilizing video to market your business.
Tim is the President of Rialto Marketing with expertise in marketing and business growth. Over the span of 20+ years of entrepreneurial experience and through a variety of failures and successes, he has learned valuable lessons... One of which being that people often overcomplicate marketing.
How can I get the most mileage from the content I create?
How can I use my video content to boost my social media presence?
How can I get over a fear of using video content, and what do I need to get started?
Find Tim Fitzpatrick: https://www.rialtomarketing.com https://twitter.com/rialtomarketing https://www.linkedin.com/company/rialto-marketing https://www.facebook.com/rialtomarketing
ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme
Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg http://www.instagram.com/epresencemg
Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, video, branding, strategic marketing, strategic planning
ePresence, LLC © 2021
Next Episode
How to Improve Your Resume with Shoni Bell of Summit Resume Service
Shoni is the owner of Summit Resume Service. She spent 18 years in the healthcare industry and was consistently drawn to the resume aspect of the hiring process; while supervisors found it to be tedious, Shoni loved sorting through applications, being on post-interview panels, and discussing feedback.
She now creates a judgment free zone and runs her business in a direct an encouraging way.
We discuss how your LinkedIn profile should compare to your resume, how to present yourself for the job you WANT instead of the one you have, and so much more.
Shoni:
https://www.linkedin.com/in/shoni-bell/
https://www.summitresumeservice.com/
Mark Galvin:
http://www.twitter.com/epresencemg
http://www.linkedin.com/in/epresencemg
http://www.instagram.com/epresencemg
ePresence:
http://www.twitter.com/epresenceme
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