How'd You Become So Awesome - 001. Emelye Lovell, Australia's youngest Director of a Branding Agency.

001. Emelye Lovell, Australia's youngest Director of a Branding Agency.

10/09/14 • 15 min

Australia’s youngest person to ever be appointed Director of a branding agency, 24-year-old Emelye Lovell talks on breaking into an agency, the branding industry, working with an all-male team, and her struggle with Trigeminal Neuralgia (also called 'the suicide disease'). Emelye is based in Australia but has also worked in remore locations like Jakarta, Indonesia, where she was previously Marketing Manager of the Melbourne Institute. Along with being a Branding superstar, Emelye is also a hilarious blogger. You can read her work at BellmanAgency.com.au

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002: Major Edward H. Carpenter, US Marine and Author

Ed is an author, businessman, athlete and decorated marine officer. Ed’s served around the world from Afghanistan to Indonesia, has published more than 10 works of fiction and non-fiction, has a slew of qualifications (including his Masters Degree in Security Studies) and is an outspoken advocate of women’s rights, and has written several essays on women in combat. Ed's Homework List Ed's "launch page" link: http://ehcarpenter.blogspot.com/ Gamification Follow Yu-kai Chou on Twitter... (@yukaichou) and check out his website: http://www.yukaichou.com/ Kantian Universalism An idea originated by the philosopher Emmanuel Kant as the "Categorical Imperative" - http://en.wikipedia.org/wiki/Categorical_imperative "Act only according to that maxim whereby you can, at the same time, will that it should become a universal law." in simpler terms, "if everyone acted this way, would that be a world you'd want to live in". For example, should you borrow money without intending to pay it back? Kant would say no, because if it were a universal action, nobody would lend money to anyone because they know they will never be repaid. Useful Prosumption: For the "Useful" part, listen to Episode 36 of "The Tim Ferriss Show" (podcast) with Alexis Ohanian - for the Prosumption part, read "Revolutionary Wealth" by Alvin and Heidi Toffler Five books to take to space list! 1. Bill Bryson, "Neither Here Nor There: Travels in Europe" 2. Bertrand Russell "History of Western Philosophy" 3. Neil Gaiman's "Sandman Omnibus" (a giant collection that is still only one book - bam!) 4. The biggest "X-Men" omnibus I can find (again, technically ONE book!) 5. David Kaiser, "How the Hippies Saved Physics: Science, Counterculture, and the Quantum Revival" Awesome literary linkage: http://zenhabits.net/20-amazing-and-essential-non-fiction-books-to-enrich-your-library/