How to Sell Online

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Accelerate Your Business Growth: A Blueprint for Smart Hiring and Success

How to Sell Online

09/05/23 • 42 min

Alison addresses the fears of hiring in a shift from discussing online selling to exploring effective hiring practices. She shares insights on hiring someone who not only contributes to the business but also fosters a positive work environment. Alison introduces James Bake, a successful addition to her team. He shares his hiring process, which happens to align with Alison’s. Together, they provide a practical guide on when and how to hire, what qualities to seek in potential hires and offer a free downloadable worksheet for listeners. This episode empowers entrepreneurs to make informed hiring decisions, allowing business growth to be streamlined and allowing business owners to focus on revenue-generating tasks.

Help from James:

Free Hiring Worksheet

Connect with Alison:

On Facebook: @alisonjprince
On Instagram: @alisonjprince
Learn about the 0-100K System and how you can launch and grow your own online business here.
Join the Print Sprint here.

Want A Free Way To Get Your Products Out To The World?

How to Sell Online

09/22/20 • 50 min

In this episode, I have on Karrie Chariton-Bhurgari, who is a Pinterest strategist, to help us understand how we can leverage Pinterest to get customers to come over to our stores and make purchases and join our email lists. Karrie has helped shops, bloggers, and DIYers go from zero pins to over 7.6 million monthly views.

Pinterest is a fantastic platform to get your products out there to the world without investing big bucks in advertising. It would be crazy not to use this power that Pinterest provides for free to get more eyeballs and more customers for your products.

As Karrie puts it, Pinterest has grown from being a social media platform to a search engine and is headed to be more of an ecommerce platform. In March, they had an integration with Shopify to make it easy for Shopify owners to create a catalog and sell their products on the platform.

Good photography is absolutely key in helping you convert your pins. Karrie advises us that Pinterest pride themselves in being an inspiring and happy place. To this end, lifestyle pictures that tell a story will help you connect with your customers and convert better.

To make your products discoverable on Pinterest, you need to think through the lens of the person who wants to buy it. This will help you find the right keywords to use for your product on the pin title, description, and the text overlay on the picture. Karrie advises against using hashtags because they don’t work anymore.

Listen in to this episode to learn more about these and many more Pinterest strategies that will help you get your products to the world.

Key Takeaways

How to add the Pinterest app to your Shopify store and apply to Pinterest vendor portal (06:54)
Pinterest is a search engine, so use keywords; hashtags don’t work anymore (07:40)
Your products on Pinterest will appear on Google search results as well (08:26)
Why you need good photography and beautiful pictures to convert your pins (10:23)
How to keep your Pinterest game simple (12:42)
New pins are doing better than old pins (20:58)
Use Tailwind to schedule your pins (22:15)
Why you may need to pin other people’s pins (29:18)
Pins take a while to show on people’s feed, so focus on evergreen promotions rather than flash sales (37:46)
Have a purpose of every pin and the Call To Action you need potential customers to take (42:44)

Additional Resources

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4 Secrets to Building a $1 Million Wholesale Business

How to Sell Online

02/15/22 • 34 min

Oooohhhh...I’ve got someone great on the podcast today: Krista Jones, who is a wholesale business PRO.

This Alabama mom started Rockledge Design with a mission to create and sell ultra-soft, ultra-premium tees with beautiful, vintage-looking graphics.

(By the way, her shirts really are soooooooooooo soft. She knocks it out of the park, my friends.)

Here’s where her story veers from a lot of the people who join me on my podcast. She decided to wholesale her products via sites like Faire.

Um...and within 22 months of launching her company, she crossed over the ONE MILLION DOLLAR MARK.

Cha ching!!!!!

Selling tee shirts!!!!!!!

With no big social media presence,..with no Facebook ads (you’ve got to hear about her experience with those!)... and all the while providing other women fantastic $$$ earning opportunities.

Thinking about starting a wholesale business? You have come to the right place.

Download the episode now.

Additional Resources

Connect with Alison:

Facebook: @alisonjprince

Instagram: @alisonjprince

LinkedIn: linkedin.com/in/alisonjprince/

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How To Grow FB Organically w/ Rachel Miller

How to Sell Online

01/07/20 • 32 min

In this episode, I bring in Rachel Miller, who is pretty much famous in the Facebook online marketing world because she has found the trick to grow your business FB page organically.

Yes, organically, with zero money. Can you imagine what it would be like to grow your page to thousands of followers or even millions of followers without paying Facebook? It works.

How do I know? I have actually been friends with Rachel for quite a while now and she has shared with me some of the tricks of the trade and we went from a couple hundred thousand followers to over 2.2 million followers on How Does She, one of my Facebook pages, and we did it in just a couple of years.

Then I took my eCommerce business before I sold it to over 400,000 followers with zero Facebook ad spend, and these weren't fake followers. These were people that I got to serve and sell to every day.

Now, I don't want those numbers to intimidate you. You might be thinking: “Alison, I just want a hundred. No way could I or no way would I want to get to a million followers.”

Well, the good news for you is that the rules have changed a bit in Facebook land. It's more about community over numbers right now, so smaller numbers or follower accounts can convert just as high as big numbers if you have the right people.

In this episode, Rachel dives into how you can find your perfect people and even influencers by asking the right questions on your page. She also talks about what to do if you're not getting any comments on your posts.

Key Points of Discussion:

Being a stay-at-home mom, Rachel wanted to connect with other people... (5:18)
The right audience, message and content can help fulfil your purpose (9:34)
Making a difference with people spending their time or money (10:46)
If you're looking for people who have audiences, build a relationship... (11:51)
Take your product out of it and talk about the other person first (16:58)
They're there not to talk about their pain, not to talk about you (19:39)
On your profile, have one thing that's going to help them trust you more (21:47)
Have one call to action - we don’t want our audience to be confused (23:49)
You need to make it stupid easy for people to understand (26:13)
If I had a business question, I need to go where those biz people are (27:53)
Make sure if the content lifts your audience up (28:33)
Once you have some of your perfect people, begin tagging them... (28:55)

Additional Resources:

Download your free personal bundle at AlisonJPrince.com/bundle
Download your free PDF telling you about 16 of Alison's very first products online at BecauseICanLife.com/gift
Join Rachel's Facebook group at AlisonPrince.com/Rachel

Connect with Alison:

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From Miserable To Selling Over A Million Dollars, All While Being Abundant, Happy, And Finding Fulfillment with Hsiang-Yu Chen

How to Sell Online

04/02/24 • 36 min

Can turning your back on a stable career lead to happiness and entrepreneurial success? Join Alison J. Prince in an enlightening conversation with Hsiang-Yu Chen, who left her life as a process engineer to pursue a path filled with joy, creativity, and financial freedom. Hsiang-Yu’s story is a powerful testament to the transformative journey of following one’s passion and the courage to embrace change.

Key Takeaways:

The Shift: Learn about Hsiang-Yu's transition from a secure yet unfulfilling career to risking it all for happiness and entrepreneurial success. Discover the catalyst that sparked her daring move.
First Steps: Hsiang-Yu shares the initial challenges and surprises of starting an online business, including her misconceptions about selling on Amazon and the pivotal moments that led her to Alison's 0-100K program.
Growing Pains: Navigating the ups and downs of entrepreneurship, Hsiang-Yu discusses her experiences with different platforms, her decision to focus on wholesale, and the importance of diversification.
Creative Bliss: Find out how Hsiang-Yu unlocked her creative potential by designing her unique product line. From sourcing clip arts to mastering GIMP for pattern design, she explains how creativity became the heart of her business.
Impact and Fulfillment: Beyond financial success, Hsiang-Yu shares the deeper satisfaction and joy her business brings, including making significant contributions to childhood cancer research and inspiring her daughters to dream big.
Words of Wisdom: For those on the fence about starting their own venture, Hsiang-Yu offers invaluable advice on taking the leap, the importance of community, and finding fulfillment in the entrepreneurial journey.

Exclusive Offer for Listeners:

Hsiang-Yu is generously offering a 30% discount on her delightful range of products. Use code "ICAN30" at checkout on her website, honeylemonadegifts.com

Connect with Hsiang-Yu:

Website: honeylemonadegifts.com
Social Media: @honeylemonadegifts

Closing Thoughts:

Hsiang-Yu Chen's journey from feeling lost and miserable to becoming a fulfilled millionaire entrepreneur is a powerful reminder that it's never too late to change your path and pursue what truly makes you happy. Her story is a beacon of hope and inspiration for anyone dreaming of a more joyful and abundant life through entrepreneurship.

Remember, you don't have to do this alone. If Hsiang-Yu's story has sparked a desire to start or grow your own online business, join us for a free masterclass at 0-100K.com, where you'll discover the three secrets to success in the online marketplace. Because you can achieve your dreams, one step at a time.

Connect with Alison:

On Facebook and Instagram: @alisonjprince
Learn about the 0-$100K System and how you can launch and grow your own online business at https://0-100k.com/

Your Game Plan To Get Your Products Featured

How to Sell Online

03/09/21 • 31 min

Selena Soo is a true connector. She is a marketing and publicity strategist for entrepreneurs, experts, and authors and helps them feature their brands and products in big publications like Forbes and The Oprah Magazine.

She is so passionate about sharing other people’s messages and making sure they get the recognition they deserve. We talked about the different places her clients have been featured and how new business owners can get started in the process.

Selena shares how to approach local media and find people to cover your brand even when you don’t have any contacts. She offers advice on becoming confident enough to pitch yourself and three essential tips you don’t want to miss out on!

I can’t wait for you to listen to this episode and hear your business story through the lens of many of the amazing publications out there!

Key Takeaways

Selena getting passionate about sharing people’s messages (03:30)
Where her clients have been featured (06:50)
How a brand new store gets featured (10:15)
The best way to approach local media (11:40)
How to find people without any contacts (14:00)
How to feel confident enough to pitch your product (16:11)
About Selena’s business (21:15)
Three tips that she has to share (22:30)
Top Takeaways (28:30)

Additional Resources

Get Selena’s publicity calendar here

Learn more about Selena Soo here

Connect with Alison:

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What If It Took 101 Times?

How to Sell Online

09/15/20 • 35 min

Bethany started writing a book ten years ago. She struggled to find a publishing agent to read her book. She sent numerous queries to agents to get them interested in her book. She sent more than 100 of these without any success. She got so frustrated and cried a lot and eventually moved on and forgot about the book.

This was until January of this year when she was out on a cruise. On one of the dinner nights, she met Anissa Holmes who connected her to someone who helped her publish her book with Morgan James Publishing in just three weeks.

Bethany advises people who are struggling to find a publisher for their book to look at other options. There are so many options today, including going the self-publishing route. She adds that you need to keep networking and talking about your book. You never know when you might meet a good connection who will point you to the right direction.

Key Takeaways

Make 2020 your Year (05:31)
Networking can change your timeframe very quickly (09:22)
Do the work to increase your luck (10:20)
There are hybrid methods of publishing; you don’t have to go the traditional way (16:31)
How to write a book (18:11)
Step into the uncomfortable to grow (21:36)
Leveraging influencers to sell a book (24:24)
Your 101st try may be the life-changing yes (29:21)
Take your book and turn it into an experience for your readers (26:39)

Additional Resources

Bethany Lee's Website

Bethany Lee's Instagram

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Connect with Alison:

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The Switch From Slow Going To Record Breaking

How to Sell Online

06/23/20 • 42 min

In this episode, my guest Bev Schweigert tells us how a slow start morphed into record breaking sales for her business. She teaches us that the offer is not in the product, it’s in the story behind why you sell the product.

Bev calls herself a “slow starter” in the entrepreneur world. Last year, she quit her job to focus on her true passion which is mission work. Before she could fully invest herself in that work, she needed to raise some money. She tells me about how her business turned into her mission.

Bev liked the idea of selling jewelry. After she attended my Because I Can talk about finding your why, she saw opportunity in her sales. Selling jewelry that supported your faith was an outlet for people to visibly represent their religion. It became her story and her marketing niche.

Bev tells me about how she started incorporating her story about faith into her offers and increased the amount of offers she sent from 4 to 30 a month. Her sales sky-rocketed. They were growing during the hardest economic month of the year. While small businesses were devastated by the impact of coronavirus in March, Bev told herself that she would not give up and continued to push offers. Her sales continued to increase through the month of may.

She tells me that her biggest success secret is organization. She uses Trello to keep track of her inventory and offers so she can compound her sales. A few episodes back, I talked about why we are meant to make money. In Bev’s case, she was meant to hit record sales so she can use the money to give back through her missions.

Key Takeaways

Introduction of our guest, Bev Schweigert (1:00)
Why Bev quit her job and decided to earn money to do mission work (4:48)
Had a slow start to opening her business Blessed Be Boutique in 2019 (5:31)
Went to my conference and learned why she wanted to sell jewelry (8:12)
Bev started sending offers that told her story (9:50)
Learning to focus on what’s important in the business, not stressing the small stuff (11:59)
How she created offers in the beginning (14:35)
Her big change in pace for distributing offers (15:39)
Coronavirus and how she didn't give up on her business (17:02)
Bev’s key to time management (20:20)
Her technique to putting offers out each month (25:05)
Her best offer (30:05)
What Bev would tell the slow-starter entrepreneur (33:06)

Additional Resources

Check out Bev's website here, be sure to use the code "I Can" to get %35 off anything except t-shirts.

Connect with Alison:

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