Want A Free Way To Get Your Products Out To The World?

09/22/20 • 50 min

In this episode, I have on Karrie Chariton-Bhurgari, who is a Pinterest strategist, to help us understand how we can leverage Pinterest to get customers to come over to our stores and make purchases and join our email lists. Karrie has helped shops, bloggers, and DIYers go from zero pins to over 7.6 million monthly views.

Pinterest is a fantastic platform to get your products out there to the world without investing big bucks in advertising. It would be crazy not to use this power that Pinterest provides for free to get more eyeballs and more customers for your products.

As Karrie puts it, Pinterest has grown from being a social media platform to a search engine and is headed to be more of an ecommerce platform. In March, they had an integration with Shopify to make it easy for Shopify owners to create a catalog and sell their products on the platform.

Good photography is absolutely key in helping you convert your pins. Karrie advises us that Pinterest pride themselves in being an inspiring and happy place. To this end, lifestyle pictures that tell a story will help you connect with your customers and convert better.

To make your products discoverable on Pinterest, you need to think through the lens of the person who wants to buy it. This will help you find the right keywords to use for your product on the pin title, description, and the text overlay on the picture. Karrie advises against using hashtags because they don’t work anymore.

Listen in to this episode to learn more about these and many more Pinterest strategies that will help you get your products to the world.

Key Takeaways

How to add the Pinterest app to your Shopify store and apply to Pinterest vendor portal (06:54)
Pinterest is a search engine, so use keywords; hashtags don’t work anymore (07:40)
Your products on Pinterest will appear on Google search results as well (08:26)
Why you need good photography and beautiful pictures to convert your pins (10:23)
How to keep your Pinterest game simple (12:42)
New pins are doing better than old pins (20:58)
Use Tailwind to schedule your pins (22:15)
Why you may need to pin other people’s pins (29:18)
Pins take a while to show on people’s feed, so focus on evergreen promotions rather than flash sales (37:46)
Have a purpose of every pin and the Call To Action you need potential customers to take (42:44)

Additional Resources

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Listen in to this episode to learn more about these and many more Pinterest strategies that will help you get your products to the world.

Key Takeaways

How to add the Pinterest app to your Shopify store and apply to Pinterest vendor portal (06:54)
Pinterest is a search engine, so use keywords; hashtags don’t work anymore (07:40)
Your products on Pinterest will appear on Google search results as well (08:26)
Why you need good photography and beautiful pictures to convert your pins (10:23)
How to keep your Pinterest game simple (12:42)
New pins are doing better than old pins (20:58)
Use Tailwind to schedule your pins (22:15)
Why you may need to pin other people’s pins (29:18)
Pins take a while to show on people’s feed, so focus on evergreen promotions rather than flash sales (37:46)
Have a purpose of every pin and the Call To Action you need potential customers to take (42:44)

Additional Resources

-------

Connect with Alison:

Facebook

Instagram

>>>

Join the $1-100k System

Previous Episode

What If It Took 101 Times?

Bethany started writing a book ten years ago. She struggled to find a publishing agent to read her book. She sent numerous queries to agents to get them interested in her book. She sent more than 100 of these without any success. She got so frustrated and cried a lot and eventually moved on and forgot about the book.

This was until January of this year when she was out on a cruise. On one of the dinner nights, she met Anissa Holmes who connected her to someone who helped her publish her book with Morgan James Publishing in just three weeks.

Bethany advises people who are struggling to find a publisher for their book to look at other options. There are so many options today, including going the self-publishing route. She adds that you need to keep networking and talking about your book. You never know when you might meet a good connection who will point you to the right direction.

Key Takeaways

Make 2020 your Year (05:31)
Networking can change your timeframe very quickly (09:22)
Do the work to increase your luck (10:20)
There are hybrid methods of publishing; you don’t have to go the traditional way (16:31)
How to write a book (18:11)
Step into the uncomfortable to grow (21:36)
Leveraging influencers to sell a book (24:24)
Your 101st try may be the life-changing yes (29:21)
Take your book and turn it into an experience for your readers (26:39)

Additional Resources

Bethany Lee's Website

Bethany Lee's Instagram

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Connect with Alison:

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Instagram

>>>

Join the $1-100k System

Next Episode

Top Questions Answered. Did You Have One Of These Too?

When starting your business, it can be so challenging to make all of those initial decisions. Each one feels so loaded and important. I wanted to take the opportunity and give you some helpful encouragement and, hopefully, some peace of mind, too.

A lot of the advice I have to offer is gleaned from the trials and errors I made in my own business. We’ll be going over questions like deciding what to sell in your e-commerce business, how much startup capital you should be investing, and how to ship products without getting swallowed up by inventory in your living room.

I’m also answering a question I get asked super often about if I still sell online or if I’ve moved on completely.

Be sure to tune in because this episode is filled with the AHA moments you’ve been looking for!

Key Takeaways