Your Game Plan To Get Your Products Featured
03/09/21 • 31 min
Selena Soo is a true connector. She is a marketing and publicity strategist for entrepreneurs, experts, and authors and helps them feature their brands and products in big publications like Forbes and The Oprah Magazine.
She is so passionate about sharing other people’s messages and making sure they get the recognition they deserve. We talked about the different places her clients have been featured and how new business owners can get started in the process.
Selena shares how to approach local media and find people to cover your brand even when you don’t have any contacts. She offers advice on becoming confident enough to pitch yourself and three essential tips you don’t want to miss out on!
I can’t wait for you to listen to this episode and hear your business story through the lens of many of the amazing publications out there!
Key Takeaways
- Selena getting passionate about sharing people’s messages (03:30)
- Where her clients have been featured (06:50)
- How a brand new store gets featured (10:15)
- The best way to approach local media (11:40)
- How to find people without any contacts (14:00)
- How to feel confident enough to pitch your product (16:11)
- About Selena’s business (21:15)
- Three tips that she has to share (22:30)
- Top Takeaways (28:30)
Additional Resources
Get Selena’s publicity calendar here
Learn more about Selena Soo here
Connect with Alison:
>>>
Selena Soo is a true connector. She is a marketing and publicity strategist for entrepreneurs, experts, and authors and helps them feature their brands and products in big publications like Forbes and The Oprah Magazine.
She is so passionate about sharing other people’s messages and making sure they get the recognition they deserve. We talked about the different places her clients have been featured and how new business owners can get started in the process.
Selena shares how to approach local media and find people to cover your brand even when you don’t have any contacts. She offers advice on becoming confident enough to pitch yourself and three essential tips you don’t want to miss out on!
I can’t wait for you to listen to this episode and hear your business story through the lens of many of the amazing publications out there!
Key Takeaways
- Selena getting passionate about sharing people’s messages (03:30)
- Where her clients have been featured (06:50)
- How a brand new store gets featured (10:15)
- The best way to approach local media (11:40)
- How to find people without any contacts (14:00)
- How to feel confident enough to pitch your product (16:11)
- About Selena’s business (21:15)
- Three tips that she has to share (22:30)
- Top Takeaways (28:30)
Additional Resources
Get Selena’s publicity calendar here
Learn more about Selena Soo here
Connect with Alison:
>>>
Previous Episode
Do You Ever Feel Underestimated? - Interview With Jamie Kern Lima
Maybe you’ve seen IT Cosmetics at your local Sephora or even consider it a holy grail in your makeup kit, but I’ll guess you had no idea this mega-brand started as a passion project in one woman’s living room!
This week, I talked to Jamie Kern Lima about how she turned her business into a BILLION dollar company. She is such an exciting guest because of her accomplishment and because she embodies everything we love about the Because I Can mindset.
Jamie faced rejection after rejection. She had no experience or connections in the beauty industry, and it seemed that every step forward was like pushing a boulder uphill. And she didn’t let any of it stop her.
She took those rejections and held on to her vision and listened to her gut, and the results have been nothing short of amazing. Jamie shares some of the lessons she’s learned along the way and what to expect in her newly released book. Tune into this week’s episode to here where some self-belief and authentic living can get you!
Key Takeaways
- What she thought was her dream job (04:00)
- The “setback” that ended up being the birth of her company (06:10)
- Knowing when to let go of a dream (11:50)
- Breaking into the beauty industry (18:00)
- Her real story (19:30)
- When the rejection feels personal (23:20)
- The first big YES (31:50)
- The power of showing up authentically (38:40)
- Where to connect with Jamie (43:50)
- Top Takeaways (47:10)
Additional Resources
To Purchase a copy of Jamie’s book “Believe It” head here
Follow Jamie Kern Lima IG: @Jamiekernlima
Follow Jamie Kern Lima on FB @JamieKernLimaPage
Connect with Alison:
>>>
Next Episode
What Common Things You Have Can Make You Successful
What I love about e-commerce is how well it showcases our individuality as people! There is a business for pretty much ANYTHING you can think of. Whether it be jewelry, apparel, or even the knowledge industry that is booming as of late, there is something for everyone.
But amidst all of that, diversity is a common goal that we all hold. Financial freedom. Maybe that looks like having extra grocery money at the end of the week or being able to work from home, so you have more time with your family.
The road to that freedom isn’t easy, and unfortunately, it’s not always laid out perfectly. But it’s all about choosing your hard, and the truth is there are some common things you can implement in your life today that will result in uncommon successes!
Today, I had the opportunity to chat with John Lee Dumas about finding financial freedom and becoming the AMAZING entrepreneur I know you’re capable of becoming. John is the host of the popular podcast, Entrepreneurs On Fire and author of the new book “The Common Path To Uncommon Success.”
Our conversation was so uplifting, and I can’t wait for you to take part in it!
Key Takeaways
- John’s background (04:00)
- Surrounding himself with the right influences (05:15)
- What interviews really have stuck with him (09:00)
- Pottery class story (13:45)
- Theme of the different entrepreneurs featured in his book (14:48)
- The message behind the title of his book (20:32)
- Why your content production plan stinks (27:00)
- Where to find John (29:38)
Additional Resources
Connect with John here
Connect with Alison:
>>>
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