How To Grow FB Organically w/ Rachel Miller

01/07/20 • 32 min

In this episode, I bring in Rachel Miller, who is pretty much famous in the Facebook online marketing world because she has found the trick to grow your business FB page organically.

Yes, organically, with zero money. Can you imagine what it would be like to grow your page to thousands of followers or even millions of followers without paying Facebook? It works.

How do I know? I have actually been friends with Rachel for quite a while now and she has shared with me some of the tricks of the trade and we went from a couple hundred thousand followers to over 2.2 million followers on How Does She, one of my Facebook pages, and we did it in just a couple of years.

Then I took my eCommerce business before I sold it to over 400,000 followers with zero Facebook ad spend, and these weren't fake followers. These were people that I got to serve and sell to every day.

Now, I don't want those numbers to intimidate you. You might be thinking: “Alison, I just want a hundred. No way could I or no way would I want to get to a million followers.”

Well, the good news for you is that the rules have changed a bit in Facebook land. It's more about community over numbers right now, so smaller numbers or follower accounts can convert just as high as big numbers if you have the right people.

In this episode, Rachel dives into how you can find your perfect people and even influencers by asking the right questions on your page. She also talks about what to do if you're not getting any comments on your posts.

Key Points of Discussion:

Being a stay-at-home mom, Rachel wanted to connect with other people... (5:18)
The right audience, message and content can help fulfil your purpose (9:34)
Making a difference with people spending their time or money (10:46)
If you're looking for people who have audiences, build a relationship... (11:51)
Take your product out of it and talk about the other person first (16:58)
They're there not to talk about their pain, not to talk about you (19:39)
On your profile, have one thing that's going to help them trust you more (21:47)
Have one call to action - we don’t want our audience to be confused (23:49)
You need to make it stupid easy for people to understand (26:13)
If I had a business question, I need to go where those biz people are (27:53)
Make sure if the content lifts your audience up (28:33)
Once you have some of your perfect people, begin tagging them... (28:55)

Additional Resources:

Download your free personal bundle at AlisonJPrince.com/bundle
Download your free PDF telling you about 16 of Alison's very first products online at BecauseICanLife.com/gift
Join Rachel's Facebook group at AlisonPrince.com/Rachel

Connect with Alison:

>>> Join the $1-100k System

In this episode, I bring in Rachel Miller, who is pretty much famous in the Facebook online marketing world because she has found the trick to grow your business FB page organically.

Yes, organically, with zero money. Can you imagine what it would be like to grow your page to thousands of followers or even millions of followers without paying Facebook? It works.

Now, I don't want those numbers to intimidate you. You might be thinking: “Alison, I just want a hundred. No way could I or no way would I want to get to a million followers.”

Key Points of Discussion:

Being a stay-at-home mom, Rachel wanted to connect with other people... (5:18)
The right audience, message and content can help fulfil your purpose (9:34)
Making a difference with people spending their time or money (10:46)
If you're looking for people who have audiences, build a relationship... (11:51)
Take your product out of it and talk about the other person first (16:58)
They're there not to talk about their pain, not to talk about you (19:39)
On your profile, have one thing that's going to help them trust you more (21:47)
Have one call to action - we don’t want our audience to be confused (23:49)
You need to make it stupid easy for people to understand (26:13)
If I had a business question, I need to go where those biz people are (27:53)
Make sure if the content lifts your audience up (28:33)
Once you have some of your perfect people, begin tagging them... (28:55)

Additional Resources:

Download your free personal bundle at AlisonJPrince.com/bundle
Download your free PDF telling you about 16 of Alison's very first products online at BecauseICanLife.com/gift
Join Rachel's Facebook group at AlisonPrince.com/Rachel

Connect with Alison:

>>> Join the $1-100k System

Previous Episode

I Hope No One Finds This Out - Yearly Review 2019

It’s that time of the year. As I ring out the old and ring in the new, a particular exercise I engage in leaves me more focused for the upcoming year.

I usually put three things down on a piece of paper that I'm proud of doing and three things that I hope no one finds out. I then try and figure out the lessons that I was supposed to learn from them.

This is so hard for me to do. It's easy to point out other people's mistakes, but pointing out your own and then telling the world... That is a hard pill to swallow, but I do it every year because it leaves me more focused for the upcoming year.

I think we should take a minute to be kind to ourselves while we rewind on the past.

If you stop and look back and see the things that you've actually done, you'll see the hurdles, and the successes that you've accomplished.

That indeed helps us be kind to ourselves because we've been through some really hard stuff over the last year and we've been able to step it up and become stronger.

Stay tuned as I give you a five-part template that'll help you go about the process.

Key Takeaways:

You're going to write down where you were a year ago (6:59)
Write down things that make you sick, including embarrassing things (7:09)
Write down the things that you are super proud you accomplished (7:29)
Write down three lessons learned from the good and three from the bad (8:05)
Pick out a word of the year that you are going to live by (8:23)
Talking about the bad first and then going into the good... (8:43)
It’s much easier to blame someone else than take our own responsibility (10:40)
Zeroing in on my priorities about actually what was getting results (14:26)
I needed to focus on the experts of the things I truly wanted to learn (16:38)
Shifting my thoughts from something like negative body image... (16:51)
Cleaning out the house was liberating; living in Puerto Rico feels good (19:41)
The more freaked out you are, the bigger your success is going to be (21:50)
Being busy and feeling busy are completely different things (24:56)
Focusing on the less to get more results (25:58)

Additional Resources:

Download your free personal bundle at alisonjprince.com/bundle

Connect with Alison:

>>> Join the $1-100k System

Next Episode

How Much Does It Cost To Start?

In this episode, we talk about the cost of getting an online shop up and going. Maybe you're wondering what the cost of an online store is to see if it's even worth it for you.

You probably want to know the hidden costs, the unexpected things that might throw you off.

Is it easy to start an online store? Honestly, I try never to use the word “easy” in business-building and if I do, let me know. Building something that you are proud of takes time and effort, especially at first.

It follows the easy hard rule. What is that? Well, if it is easy now, it's going to be hard in the future. And if it's hard now, it's going to be easy in the future.

So, how much does it cost to start an online eCommerce store? Well, I suppose if you're going to launch a competitor to Amazon, it's going to cost you a lot, right?

Well, you can go into debt, spending thousands of dollars in inventory, having custom built eCommerce websites, hire a team to handle all your customer service and all your shipping and all that stuff.

Or you can grow your business one profitable sale at a time. Reinvesting those products to buy more inventory to expand your business. Does it take longer? Yeah, but it works. So if you are stressed out about the money, guess what? There are ways that you can make this work.

If you have money to go into it, great. You're just going to be able to grow faster. You've either got time or you've either got money and those are the two things that can help you grow your business faster. If you don't have money, you're going to have to spend more time.

If you are a stay-at-home mom who needs some extra income to support her family, you can get started by using basically dryer change, some garage sale proceeds and a little imagination.

We talk about what you need to pay for and what you don't.

We delve into your product offer too.

Just get cash for the stuff that you already have lying around in your house. Take that cash and buy some inventory to sell to your products, and remember - Buy small - You need to test it out. Get your online booth or shop. I use Shopify and recommend Shopify to get started - It’s $30 a month.

Stay tuned as we dig deeper into what it takes...

Key Takeaways:

When you feel you just broke even or lost money, look at what you learned (8:02)
Is it easy to start an online store? (11:06)
How much does it cost to start an online eCommerce store? (14:30)
Dryer change, some garage sale proceeds and a little imagination... (14:56)
Get a business license (15:09)
LLCs or sole proprietors? Find out what’s right for you (15:36)
Sell something you’re not using anymore to pay for your business license (16:27)
You need something to sell - Look at what’s gathering dust in your house (16:39)
Invest that cash into some inventory to be able to sell to your customers (18:39)
Don't buy a ton of inventory - Test your products (19:33)
Start on Shopify. It's going to save you so much stress and frustration (20:29)
Shipping: Amazon’s there; someone else can ship out products for you (22:24)
You want some pretty branding on your packages; go to VistaPrints.com (23:14)
If you are selling on other people's sites, make sure you know their rules (25:10)

Additional Resources: