In this episode, I bring in Rachel Miller, who is pretty much famous in the Facebook online marketing world because she has found the trick to grow your business FB page organically.
Yes, organically, with zero money. Can you imagine what it would be like to grow your page to thousands of followers or even millions of followers without paying Facebook? It works.
How do I know? I have actually been friends with Rachel for quite a while now and she has shared with me some of the tricks of the trade and we went from a couple hundred thousand followers to over 2.2 million followers on How Does She, one of my Facebook pages, and we did it in just a couple of years.
Then I took my eCommerce business before I sold it to over 400,000 followers with zero Facebook ad spend, and these weren't fake followers. These were people that I got to serve and sell to every day.
Now, I don't want those numbers to intimidate you. You might be thinking: “Alison, I just want a hundred. No way could I or no way would I want to get to a million followers.”
Well, the good news for you is that the rules have changed a bit in Facebook land. It's more about community over numbers right now, so smaller numbers or follower accounts can convert just as high as big numbers if you have the right people.
In this episode, Rachel dives into how you can find your perfect people and even influencers by asking the right questions on your page. She also talks about what to do if you're not getting any comments on your posts.
Key Points of Discussion:
- Being a stay-at-home mom, Rachel wanted to connect with other people... (5:18)
- The right audience, message and content can help fulfil your purpose (9:34)
- Making a difference with people spending their time or money (10:46)
- If you're looking for people who have audiences, build a relationship... (11:51)
- Take your product out of it and talk about the other person first (16:58)
- They're there not to talk about their pain, not to talk about you (19:39)
- On your profile, have one thing that's going to help them trust you more (21:47)
- Have one call to action - we don’t want our audience to be confused (23:49)
- You need to make it stupid easy for people to understand (26:13)
- If I had a business question, I need to go where those biz people are (27:53)
- Make sure if the content lifts your audience up (28:33)
- Once you have some of your perfect people, begin tagging them... (28:55)
--
Additional Resources:
- Download your free personal bundle at AlisonJPrince.com/bundle
- Download your free PDF telling you about 16 of Alison's very first products online at BecauseICanLife.com/gift
- Join Rachel's Facebook group at AlisonPrince.com/Rachel
--
Connect with Alison:
01/07/20 • 32 min
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/how-to-sell-online-138721/how-to-grow-fb-organically-w-rachel-miller-8708007"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to how to grow fb organically w/ rachel miller on goodpods" style="width: 225px" /> </a>
Copy