How She Markets Using Video

07/30/20 • 23 min

Are you someone who dreads or avoids getting in front of the camera to create videos for your business? Maybe you struggle with finding the right words to say, feeling authentic, or perhaps you have no idea where to start when it comes to finding the right equipment to use. There are cameras, microphones, lights, editing software... the list goes on and the options never seem to end! Then, once you have your videos all beautified and perfect, how can you use them to market yourself? Believe it or not, there is actually SO much that goes into recording videos for your business if you really want to connect with your audience in a way that looks beautiful, on-brand, and professional! Our guest today, Holly Gillen, refers to it as “business cinema,” and she is talking to us about all things video in today’s episode.

Holly has been working in video production for over a decade, and she has been running her own online business since 2013. Some of her clients include the Sundance Channel, HBO, Sony Music and Nick.com, so yeah, we believe she knows what she’s talking about! She has experience as a Camera Operator, Video Producer, and an Editor, and she is here to help leading ladies like you learn the skills you need to save yourself time on both sides of the camera!

We talk about:

The definition of “business cinema”
Why videos should be part of your content strategy
Techniques and tools to help those who feel more comfortable “behind the scenes”
What equipment do we need?
How to create a lot of content without over-complicating the process
Pre-production and post-production
How to promote your videos
One thing you can do this week to get started with video

Visit https://www.tashabooth.com/podcast for more info!

Hosted on Acast. See acast.com/privacy for more information.

We talk about:

The definition of “business cinema”
Why videos should be part of your content strategy
Techniques and tools to help those who feel more comfortable “behind the scenes”
What equipment do we need?
How to create a lot of content without over-complicating the process
Pre-production and post-production
How to promote your videos
One thing you can do this week to get started with video

Visit https://www.tashabooth.com/podcast for more info!

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

How She Markets To Her Dream Clients with Limited Time

One of the most pivotal moments in your business is making the transition from seeking work from anyone who will pay you, to being in a position where your DREAM clients are actually coming to YOU! Can you say “goals”? Because it’s definitely one that most of us share! An important thing that we all must learn eventually is that we should never feel like we have to say yes to every single client who comes out of the woodworks. It doesn’t serve our best interest, and it doesn’t necessarily serve theirs either. Think about it, if you were looking to hire a service-based business or entrepreneur would you hire the first person who writes you back on social media or would you spend some time sifting through your options to find someone who you feel a connection with? Putting in the time to figure out what works best for you will ultimately lead to better results, and this can be applied to many areas of our lives. When it comes to your career, YOU hold the power to figure out what you want it to look like, and then execute that by making decisions that will turn your dreams into your reality. I promise you, it really is that simple!

That’s also why women like Michelle Vroom exist, she is a marketing coach who helps women solopreneurs not only hit that six-figure mark, but do it while attracting their dream clients! She strongly believes that there is no cookie-cutter way to market yourself in order to sign your dream client, we are lucky enough to live in a time where we can actually reach our ideal clients through so many channels. On top of that, she does it all while being a mother to two young boys! So if having a lack of time to market yourself (or learn how to) during your busy day to day schedule is something you’re struggling with, then today’s episode is definitely for you.

We talk about:

How to start developing your marketing plan
The next step to take after establishing who your dream clients are
Effective methods of conducting marketing research
Why certain marketing strategies may work for some but not others
How to do all of this with a limited amount of time
What is one thing you can do to get started today

Visit https://www.tashabooth.com/podcast for more info!

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

How She Got Unstuck

Today we are talking about getting unstuck in your business and what to do when you start feeling like you're not loving your business or what you're doing as much as you did before. When it comes to virtual assistance or the online business space in general, it can be such an easy trap to fall into over time. Especially these days, I’m sure all of us have felt stuck in some way or another. It’s totally normal to realize and acknowledge that maybe something you used to love doing a few years ago (or even a few months ago for that matter!), you just don’t love doing any more. As humans we are constantly evolving, so it’s only natural that our businesses should evolve along with us! Luckily there is a solution, so be sure to give today’s episode a listen if you are someone who is currently in need of getting unstuck in your business.

Joining us today all the way from New Zealand to help us get unstuck is entrepreneur, author, speaker, and host of the ‘Untapped’ podcast, Natalie Sission. Her area of expertise is all about teaching you how to “Get Paid to Be You!” (Um, sign me up please!) She has a HUGE following and she is such an incredible example of someone who literally does all of the things! Today, though, we are honing in on her insight to transitioning your brand without crashing and burning, tapping into your potential, and getting paid to do what you know, love, and do best!

We talk about: