How She Got Her Trademarks in Check

08/10/22 • 14 min

Is it just me or do the words “copyright” and “trademark” make you break out into a cold sweat? Well, if your mind works like the rest of ours and you have trouble understanding the first thing about legal jargon, then our guest Amy Nesheim is here to help you!

Amy is a lawyer who specializes in teaching entrepreneurs how to run a business legally while protecting themselves and how to avoid losing everything you’ve worked hard for. So yes, although this subject of business ownership may not be the most fun for everyone to deal with, it is definitely the most necessary! Trust me, if you are thinking this doesn’t apply to you and it’s not something you have to worry about right now... think again! I’ve learned from personal experience what a nightmare it can be when you don’t have this stuff taken care of. Never let someone else take the credit for your genius! Or pretend to be you... there’s also that.

So, when it comes to protecting your business and your content, you can learn your lesson the hard way on your own like I did OR you can check out this episode and learn right here from the expert herself!

We talk about:

The difference between copyright and trademark
How each of them work
When is the right time to use them
The first step to get the ball rolling

Amy Nesheim is a corporate lawyer turned online entrepreneur and founder of Artful Contracts. She started Artful Contracts because she believes that all business owners, no matter the size of the business or how successful, should have access to high-quality legal resources without going into debt over massive legal fees. She’s on a mission to make the legal aspects of online business accessible to everyone, so entrepreneurs can grow their businesses faster and with more confidence.

Discover how to protect your business and your personal money, avoid getting shut down by the internet police, and stop accidentally breaking the law ->

Check out Amy’s Free Training: HOW TO LEGALLY PROTECT YOUR ONLINE BUSINESS (without spending thousands in legal fees)

Hosted on Acast. See acast.com/privacy for more information.

We talk about:

The difference between copyright and trademark
How each of them work
When is the right time to use them
The first step to get the ball rolling

Discover how to protect your business and your personal money, avoid getting shut down by the internet police, and stop accidentally breaking the law ->

Check out Amy’s Free Training: HOW TO LEGALLY PROTECT YOUR ONLINE BUSINESS (without spending thousands in legal fees)

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

How Tasha Got Her Groove Back

I’m baaack! Welcome to Season 8 of How She Did That! Can I just say, 2022 has been a year...

You may have noticed that I took a short break from the podcast over the last few months, which happened for a number of reasons. One of those reasons being The Launch Guild experienced some pretty major changes that were a lot harder for me to process than I anticipated. Because of that, I needed to take a step back to recharge and restructure my goals for my business this year. Instead of a year of growth, this became a year of rest and restoration for myself and for The Launch Guild... (and it’s actually turned out pretty great so far!)

Now that I am back and ready to kick off a new season of the podcast, I want to start by talking to you about what this reframing looked like for me, and also share some of my tips and takeaways from it.

As challenging as the first half of this year was, the silver lining is that it allowed me an opportunity to rediscover who I am, what I really enjoy doing, and who I enjoy being around outside of the online business space. I’ve been ruthlessly intentional about making time to do what makes me feel alive again. And the rewards have been absolutely worth it!

If you are like me and this year threw you for a loop, here’s how you can start getting your groove back:

Be intentionally ruthless with your schedule
Speak about what you need
Find what lights you up inside and outside of your business

Check out my brand new, 45 minute-ish masterclass that will help you create a fast track system to slashing your to-do list by hiring your A-Team, delegating without drama, and fearlessly budgeting to scale.

...all without sacrificing a drop of quality!

In this masterclass we’ll cover...

How to Budget for a Bigger Team without sacrificing your own salary
What to Look for When Hiring Your “A-Team” - This is THE business game-changer
Task delegation (mindset and logistics)
Simplifying SOPs (Standard Operating Procedures) -- don’t worry, I make this E-A-S-Y so you stop being the bottleneck in your biz.

Check out the Masterclass for $17!

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

How She Got Out of the Weeds by Hiring an Ops Assistant

Are you still the bottleneck in your business? Feeling like you have way too much on your plate, or having trouble delegating tasks because of some major trust issues? Or maybe you know it’s time for you to take the leap and make your first hire but it seems scary and you don’t know where or how to start. Well, look no further because this is your solution!

We are going to talk about why you need to hire an operations assistant or a “director of operations,” what this role entails, and why I suggest it as one of the first roles that you hire for in your agency. The relationship between CEO and DOO is one that will continue to grow over time. It’s a process, like any other personal or professional relationship. Don’t let yourself get frustrated if it’s not perfect overnight!

This is a key role that will change the trajectory of your agency. I've seen it firsthand in my own business, and I hope that you will take this seriously, take it to heart, and hire your first Operations Assistant asap! (Or if you already have one, this will give you some guidance on what the relationship should look like!)

We talk about: