Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
How I Built This with Guy Raz - Birchbox: Katia Beauchamp

Birchbox: Katia Beauchamp

How I Built This with Guy Raz

03/16/20 • 67 min

plus icon
bookmark
Share icon
When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the company endured plenty of growing pains as it found its distinctive voice in the beauty industry. PLUS in our postscript "How You Built That," after noticing that many of her female friends hated buying cars, Athena Staton launched SheCar, a personalized online service for used car buyers. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

03/16/20 • 67 min

profile image
profile image
profile image

6 Listeners

plus icon
bookmark
Share icon

Generate a badge

Get a badge for your website that links back to this episode

Select type & size
Open dropdown icon
share badge image

<a href="https://goodpods.com/podcasts/how-i-built-this-with-guy-raz-188/birchbox-katia-beauchamp-1391783"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to birchbox: katia beauchamp on goodpods" style="width: 225px" /> </a>

Copy