Increase eCommerce Brand Loyalty Through a Personalized Experience
02/28/23 • 35 min
Lie + Loft is a brand at the intersection of golf, interior design, and art. The founder, Luke Davis, makes this multi-passionate venture look as easy as enjoying being a homebody on a chilly, winter day. However, pushing through self-doubt without a co-founder as a sounding board has presented him with challenges along the way. It took him 1 year to get his first online customer, proving that building an e-Commerce brand is a long-term endeavor. From his first in-person sales at golf tournaments and golf resorts around the country, he’s stayed true to creating a memorable customer experience from start to finish.
By recognizing that photography and hand-written notes are still hallmarks of brand connection online and through the mail, he’s created a community of “homies” who continue to support his work to this day. Check out Lie + Loft here: https://lieandloft.com/
Links:
Website: https://www.honeyandhustle.co
1:1 Consultation: https://angelahollowell.lemonsqueezy.com/checkout/buy/a0d1b976-39d0-4d1f-b2ee-5f5e3e6d7691?logo=0
9 Lessons We've Learned from our Podcast Guests: https://angelahollowell.lemonsqueezy.com/checkout/buy/7474a4cf-9bfa-4431-89a4-9660920f8ed1?logo=0
Digital Tools for Video Creators: https://angelahollowell.lemonsqueezy.com/checkout/buy/ce13789d-4a20-4f0f-b8a6-8ea7d9647c2b?logo=0
Mentioned in this episode:
Join the Community on Substack!
Our Substack has free and paid options for our beloved podcast audience! On the free tier, you'll get access to our podcast articles, YouTube videos, and curated creator economy news directly into your inbox. As a paid member here on Substack, you’ll get access to behind-the-scenes outtakes, exclusive episodes, aftershow thoughts, and our community group chat. Subscribe to support the show: www.honeyandhustle.co/community
Lie + Loft is a brand at the intersection of golf, interior design, and art. The founder, Luke Davis, makes this multi-passionate venture look as easy as enjoying being a homebody on a chilly, winter day. However, pushing through self-doubt without a co-founder as a sounding board has presented him with challenges along the way. It took him 1 year to get his first online customer, proving that building an e-Commerce brand is a long-term endeavor. From his first in-person sales at golf tournaments and golf resorts around the country, he’s stayed true to creating a memorable customer experience from start to finish.
By recognizing that photography and hand-written notes are still hallmarks of brand connection online and through the mail, he’s created a community of “homies” who continue to support his work to this day. Check out Lie + Loft here: https://lieandloft.com/
Links:
Website: https://www.honeyandhustle.co
1:1 Consultation: https://angelahollowell.lemonsqueezy.com/checkout/buy/a0d1b976-39d0-4d1f-b2ee-5f5e3e6d7691?logo=0
9 Lessons We've Learned from our Podcast Guests: https://angelahollowell.lemonsqueezy.com/checkout/buy/7474a4cf-9bfa-4431-89a4-9660920f8ed1?logo=0
Digital Tools for Video Creators: https://angelahollowell.lemonsqueezy.com/checkout/buy/ce13789d-4a20-4f0f-b8a6-8ea7d9647c2b?logo=0
Mentioned in this episode:
Join the Community on Substack!
Our Substack has free and paid options for our beloved podcast audience! On the free tier, you'll get access to our podcast articles, YouTube videos, and curated creator economy news directly into your inbox. As a paid member here on Substack, you’ll get access to behind-the-scenes outtakes, exclusive episodes, aftershow thoughts, and our community group chat. Subscribe to support the show: www.honeyandhustle.co/community
Previous Episode
Reducing Waste in a Circular Economy Through Reusable Products
Sometimes, the best thing to do is start something bananas with other crazy people who believe it can work. Crystal Driesbach is the founder and executive director of Don’t Waste Durham and Green To Go, a nonprofit and subsidiary organization focusing on reusable products and the circular economy.
By structuring her startup under a nonprofit umbrella, she’s been able to take more risks up front and explore an abundance of funding opportunities that wouldn’t be as readily available to a for-profit company.
With partnership opportunities, an incredible board of directors, and a unique value proposition for restaurants, Crystal has helped create a pathway to make systemic change in reuse culture by making the first step in this behavioral change accessible. Learn more about Don’t Waste Durham at: http://www.dontwastedurham.org/
Links:
Website: https://www.honeyandhustle.co
1:1 Consultation: https://angelahollowell.lemonsqueezy.com/checkout/buy/a0d1b976-39d0-4d1f-b2ee-5f5e3e6d7691?logo=0
9 Lessons We've Learned from our Podcast Guests: https://angelahollowell.lemonsqueezy.com/checkout/buy/7474a4cf-9bfa-4431-89a4-9660920f8ed1?logo=0
Digital Tools for Video Creators: https://angelahollowell.lemonsqueezy.com/checkout/buy/ce13789d-4a20-4f0f-b8a6-8ea7d9647c2b?logo=0
Mentioned in this episode:
Join the Community on Substack!
Our Substack has free and paid options for our beloved podcast audience! On the free tier, you'll get access to our podcast articles, YouTube videos, and curated creator economy news directly into your inbox. As a paid member here on Substack, you’ll get access to behind-the-scenes outtakes, exclusive episodes, aftershow thoughts, and our community group chat. Subscribe to support the show: www.honeyandhustle.co/community
Next Episode
Meet the Trio Growing a Just Food System by Paying Black Farmers
Black farmers are losing land at an alarming rate in the United States. Hearing the struggles of Black farmers in North Carolina during the pandemic prompted the founders of Tall Grass Food Box to ask themselves, “ What is our role in their sustainability?”
Derrick Beasley, Gabrielle Carter, and Gerald Harris came together to aggregate food and produce from Black farmers across North Carolina in a community-supported agriculture (or CSA) food box, with one-off or seasonal subscription purchasing options. With an immediate, positive response from the community following the launch of the project, the demand for more infrastructure to make this collaborative effort long-term grew significantly.
Through fiscal sponsorship and the help of The Bulls of Durham, they have been able to secure a refrigerated truck to transport produce for local pick-up and expand their service area throughout the Triangle. Tall Grass Food Box has created an entry point for people of all ages to grow their relationship with their local food system, an entrepreneurial pursuit in food sovereignty.
Learn more about how you can support their work at: https://www.tallgrassnc.com/
Links:
Website: https://www.honeyandhustle.co
1:1 Consultation: https://angelahollowell.lemonsqueezy.com/checkout/buy/a0d1b976-39d0-4d1f-b2ee-5f5e3e6d7691?logo=0
9 Lessons We've Learned from our Podcast Guests: https://angelahollowell.lemonsqueezy.com/checkout/buy/7474a4cf-9bfa-4431-89a4-9660920f8ed1?logo=0
Digital Tools for Video Creators: https://angelahollowell.lemonsqueezy.com/checkout/buy/ce13789d-4a20-4f0f-b8a6-8ea7d9647c2b?logo=0
Mentioned in this episode:
Join the Community on Substack!
Our Substack has free and paid options for our beloved podcast audience! On the free tier, you'll get access to our podcast articles, YouTube videos, and curated creator economy news directly into your inbox. As a paid member here on Substack, you’ll get access to behind-the-scenes outtakes, exclusive episodes, aftershow thoughts, and our community group chat. Subscribe to support the show: www.honeyandhustle.co/community
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