53. Should You Add a Podcast to Your Marketing Strategy in 2023?

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03/29/23 • 62 min

Today is a special day as we celebrate our 1-year anniversary! So in this episode, I am discussing whether adding a podcast to your marketing strategy is worth it for 2023 and what business owners can benefit from having a podcast.

I'm sharing my personal experience running a podcast, including why I started this podcast and how it has been over the past year. I'll explore the best time to start a podcast as a business owner, the different strategies behind creating a podcast, and much more.

One of the topics we'll delve into is whether or not you need a podcast manager, and I will be sharing why I made the decision to have one. I'll also talk about the different impacts that having a podcast can have on your business and your audience.

Throughout the episode, I'll share some of my learnings from being a podcaster for the past year and the insights I've gained through this experience.
If you're interested in learning more about how a podcast can play a part in your marketing strategy, be sure to book a strategy intensive to map out your plan.

My podcast manager: Lily Hazell https://www.instagram.com/hazell.studio/

Strategy Intensive Application: https://portal.mayjames.com/public/form/view/6303c89751afb99e1e161580

My podcast manager: Lily Hazell https://www.instagram.com/hazell.studio/

Strategy Intensive Application: https://portal.mayjames.com/public/form/view/6303c89751afb99e1e161580

Previous Episode

52. Ready To Grow Your Business? Here’s How I Can Help…

Are you an entrepreneur looking to grow your business? Are you unsure about which service I offer to choose that best suits your needs? Fear not, because in this episode, I'll be diving into the different options available to you depending on the stage you're in business, the kind of support you require, and the length of the support you need.
From 1:1 consulting to group sessions, long-term to short-term, in-person or online, there are a plethora of options to consider. I understand the need for different types of support that caters to specific requirements. This is why I offer several services that can be tailored to meet individual needs.
So, whether you're just starting out or are an established business looking to take the next step, there's a service that's perfect for you. In this episode, we've discussed the various options I offer, the different stages of business that each is suited to, and the impact and support each option provides.
Reach out to my on Instagram to discuss more about the options of working together: https://www.instagram.com/may.james_/
Take the quiz to find out what the best option is for you: https://quiz.tryinteract.com/#/615ef03e7b10480018b204f9
Apply for 1:1 Consulting and Advisory: https://portal.mayjames.com/public/form/view/6214ea551089e6d60f483038
Apply for CEO Strategy: https://portal.mayjames.com/public/form/view/6124fb12e77e8dbbdb033192
Apply for Strategy Intensives: https://portal.mayjames.com/public/form/view/6303c89751afb99e1e161580
Join the waitlist for May's Accelerator: https://mayjames.com/mays-accelerator-waitlist
Join the waitlist for Year of Clarity: https://mayjames.com/YearofClarity-waitlist

Next Episode

54. Behind the Scenes: Crafting a Successful IWD Digital Campaign

Today I'm taking you behind the scenes of our International Women's Day 2023 digital campaign, where we celebrated women in the May James community and shared their top business advice.

We executed the campaign across multiple platforms, featuring 14 women entrepreneurs and producing around 25 pieces of content. I discuss the challenges we faced, the importance of being strategic in choosing when and how to participate in campaigns, and the potential benefits for brand identity and visibility.
I also explore the key components of a successful digital campaign and provide some advice for businesses considering launching their own campaigns.

Connect with May on...
Instagram https://www.instagram.com/may.james_/
LinkedIn https://www.linkedin.com/in/maylaurajames/
Website https://www.mayjames.com/

Strategy Intensive Application: https://portal.mayjames.com/public/form/view/6303c89751afb99e1e161580