How You Can Use FB & IG Ads to Elevate Your Business w/ Frannie Coggeshall of Elevate Her Marketing
05/06/20 • 46 min
Frannie Coggeshall is the founder of Elevate Her Marketing, a Facebook & Instagram ads agency helping female entrepreneurs amplify their impact and income.
In this episode, we discuss what you can actually achieve by using ads and what specifically to use them for. We talk about the most important things to keep in mind when writing copy and conceptualizing your creative (photos and videos) for your advertisements. Then Frannie talks through her best tips for targeting the right audience and what specifically to look at if you aren't seeing results from your ads. We also talk about why ads are the cheapest they've been in years right now and why it's the best time to try ads in your business.
Whether your goal is to increase your blog traffic, grow your audience, get more email subscribers or launch an online course, ads will be a game-changer for you. I'm hoping that by the end of this episode you feel more empowered to consider running Facebook ads in your business and feel less intimidated by them.
To connect with Frannie Coggeshall:
Elevate Her Marketing's Instagram: www.instagram.com/elevatehermarketing
Elevate Her Marketing's Website: www.elevatehermarketing.com
Check out the 'Elevate Your Ads' online course: www.instagram.com/elevatehermarketing
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Frannie Coggeshall is the founder of Elevate Her Marketing, a Facebook & Instagram ads agency helping female entrepreneurs amplify their impact and income.
In this episode, we discuss what you can actually achieve by using ads and what specifically to use them for. We talk about the most important things to keep in mind when writing copy and conceptualizing your creative (photos and videos) for your advertisements. Then Frannie talks through her best tips for targeting the right audience and what specifically to look at if you aren't seeing results from your ads. We also talk about why ads are the cheapest they've been in years right now and why it's the best time to try ads in your business.
Whether your goal is to increase your blog traffic, grow your audience, get more email subscribers or launch an online course, ads will be a game-changer for you. I'm hoping that by the end of this episode you feel more empowered to consider running Facebook ads in your business and feel less intimidated by them.
To connect with Frannie Coggeshall:
Elevate Her Marketing's Instagram: www.instagram.com/elevatehermarketing
Elevate Her Marketing's Website: www.elevatehermarketing.com
Check out the 'Elevate Your Ads' online course: www.instagram.com/elevatehermarketing
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Previous Episode
10k followers in 4 days: TikTok Tips & Predictions
Over the last few months, I’ve been seeing a lot of influencers jumping on the bandwagon and starting to post on TikTok. To see what the platform is all about and to learn more, I created an account about 2 weeks ago and within 4 days of posting, I gained 10,000 followers. Since telling my Instagram followers about the growth, there’s been a lot of interest in finding out how to use and grow an audience on Tik Tok.
In this episode I talk about what TikTok is, why I thought TikTok was irrelevant and why that opinion has changed, the potential TikTok has if you use it strategically to grow your audience, should you get on TikTok and my 7 best practices so you too can gain 10k new followers on TikTok in 4 days.
My 7 best practices for growing an audience on Tik Tok:
Post 2-3 times per day to grow exponentially by batch creating your content.
Niche down and speak to your target audience.
Leverage the trends by repurposing a viral video and tailoring it to your audience.
Provide value, inspiration or entertainment specifically to your target audience.
Aim for longer watch times to be rewarded for keeping people engaged on the platform.
Properly utilize the space given for captions, it isn’t a lot.
Let people know about your other social accounts for continued cross-platform growth.
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Next Episode
Behind-the-Scenes of Launching a Successful Wellness Ecommerce Biz w/ Keira Rumble
Keira Rumble is a travel and wellness influencer, CEO of Krumbled foods and the creator of Beauty Bites, Australia's first and only collagen bars that combine five age defying and beautifying ingredients to help women feel and look their best. Keira’s wellness products can be found in Kohl's Australia and are coming soon to Urban Outfitters in the United States.
Keira Joins Her Life By Design to tell her inspiring story of how she was able to not only build a community and a personal brand as an influencer, but also to launch & scale a highly successful e-commerce health business. We discuss how she grew her audience as a blogger, when and how she began pivoting into launching an eCommerce business and how she knew it was the right time to do it. She also walks us through the entire process of getting an eCom off the ground from developing the recipe, finding her food scientist, building her team and actually getting the product off the ground to customers and then scaling that business and reaching even more people.
Quick Jump:
[7:30] What is Krumble and what are Beauty Bites
[11:03] Where to start when launching an eCom business
[14:12] Building your team
[16:55] How to build your contact list
[19:04] Strategy to scale your eCom business
[22:27] Who are you outsourcing to
[24:57] Recipes and formulas
[27:00] Distribution
[29:30] What’s next for Krumbled Foods
[30:35] Conclusion
To connect with Keira Rumble:
Keira's Instagram: www.instagram.com/krumble
Krumbled Foods: www.krumbledfoods.com
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
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