The Next Generation of Digital Transformation, ft. Sue Omori

12/11/23 • 39 min

As consumerism and technology trends continue to reshape the landscape for health systems, digital transformation is a baseline requirement. Seasoned healthcare leaders are already evolving their teams to be future-ready. From key roles and responsibilities, to job functions, to the evolution of skills required in MarTech and content, healthcare marketers must “do more with less".

Join Sue Omori, Executive Director, Marketing Account Services, Cleveland Clinic, and host Alan Tam, as they discuss how market leaders are evolving their teams, technology, and services to be future-ready for the next generation of digital transformation.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Healthcare Marketing - The Realm of Quantitative and Qualitative Data, ft. Dean Browell & Danny Fell

Join Dean Browell, Chief Behavioral Officer at Feedback, Danny Fell, Sr. Strategist at Optum, and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both data types for a more comprehensive understanding of the patient and driving them to care. The trio covers both pitfalls and strategies for success, highlighting key use cases and the need for human involvement in interpreting data. The conversation also touches on the role of technology, AI, and the current state of data-driven marketing in healthcare.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Driving DEI Initiatives - How You Can Succeed, ft. Deb Pappas

Healthcare organizations across the country are committed to integrating diversity, equity, and inclusion practices into their culture. How can marketing leaders today impact the brand's ability to connect with these diverse communities as well as help drive their own DEI initiatives within their organizations?

Join Deb Pappas, Chief Marketing and Communications Officer at Connecticut Children's, and host Alan Tam as they discuss these issues and how your organization can succeed at driving your DEI initiatives.

Hosted on Acast. See acast.com/privacy for more information.