Episode 48 Knowing Your Best Customers

12/15/20 • 44 min

How long has it been since you’ve taken a serious look at your best customers? Are you prioritizing the right products and services and giving your sales efforts the best chance by having a solid understanding of who is bringing money and influence to the table? Our guest, Maureen Jann, Chief Strategist at Kitsap-based marketing agency NeoLuxe Marketing, will talk about:
HIGHLIGHTS
How to confirm that you’re still working with your most profitable, influential, and strategic customers
How to better understand them to use your products and services to sell your offering
Evaluate how your conversations might change in a post-pandemic world
Maureen Jann is a veteran B2B marketer whose career in digital media has grown up with the Internet. She is the co-owner of Bremerton’s original coworking space, Spark Commons, and the founder and managing director of SuperDeluxe Marketing, a marketing, content, and thought leadership strategy agency. Maureen has a Bachelor of Arts from San Jose State University and her side projects have earned her an MBA from the School of Failed Startups. She is a frequent guest on podcasts, a regular conference speaker and a guest author on prestigious blogs like Content Marketing Institute and Spin Sucks. She is passionate about unusual shoes, crafts, and artfully crafted cocktails. In her carefully guarded free time, Maureen loves exploring the beautiful Pacific Northwest with her daughter and husband.

Previous Episode

Episode 47 Moving from Pretense to Authentic Conversations

Conversation sets the tone for a relationship. Open and honest communication leads more quickly to mutual understanding and respect for differences in views, interests, and needs. Being able to communicate effectively is perhaps the most important of all life skills, so let’s talk!
Kristal Thomas, owner and CEO of the Bremerton Express Employment Professionals office, has been a part of this community for 13 years. Kristal came from a background in sales and leadership and has been a professional facilitator for her company Intoxicating Intellect since 2009 teaching communication and personal effectiveness.
Thomas says, “Because we are members of this community, working always to be a trusted HR resource for small and medium sized businesses, we have a vested interest in our city and want to help the people and businesses of Kitsap County thrive and grow together.”
HIGHLIGHTS
A model to observe and improve the value of your conversations
Skills to help elevate the quality of your communication
Ways to open yourself to intersecting points of view

Next Episode

Episode 49 Accomplishing Overwhelming Goals

Time management is fundamental to accomplishing BIG goals. Enjoy a conversation about tackling the process to avoid overwhelm.
HIGHLIGHTS
Priorities
Organization
Discipline
Presenter Ryan Oliver is the author of the new fantasy adventure series, Beast of Men and Gods. Oliver’s inspiration for writing and storytelling originated from years of studying history and reading great works of fiction. He aspires to bring grand new tales to the world.
Oliver works as a journeyman electrician with the Department of the Navy. In addition to writing, he is developing as a speaker and coach.
Born and raised in the Kitsap County, Oliver graduated from Bremerton High School. He holds a bachelor’s degree in elementary education from Central Washington University. He and his wife Ashleigh live with their two sons, Lucas and Jackson, in Bremerton.