Episode 48 Knowing Your Best Customers

How long has it been since you’ve taken a serious look at your best customers? Are you prioritizing the right products and services and giving your sales efforts the best chance by having a solid understanding of who is bringing money and influence to the table? Our guest, Maureen Jann, Chief Strategist at Kitsap-based marketing agency NeoLuxe Marketing, will talk about:
HIGHLIGHTS
How to confirm that you’re still working with your most profitable, influential, and strategic customers
How to better understand them to use your products and services to sell your offering
Evaluate how your conversations might change in a post-pandemic world
Maureen Jann is a veteran B2B marketer whose career in digital media has grown up with the Internet. She is the co-owner of Bremerton’s original coworking space, Spark Commons, and the founder and managing director of SuperDeluxe Marketing, a marketing, content, and thought leadership strategy agency. Maureen has a Bachelor of Arts from San Jose State University and her side projects have earned her an MBA from the School of Failed Startups. She is a frequent guest on podcasts, a regular conference speaker and a guest author on prestigious blogs like Content Marketing Institute and Spin Sucks. She is passionate about unusual shoes, crafts, and artfully crafted cocktails. In her carefully guarded free time, Maureen loves exploring the beautiful Pacific Northwest with her daughter and husband.