
24. Branding is More Than Just The Logo
07/07/21 • 24 min
In episode 24 of Headway, I sit down with Tim Cox, the Expert in Residence here at Catapult. He was previously at Publix for 40 years as the Director of Creative Services. Often times branding becomes an afterthought because entrepreneurs are wearing so many different hats, so Tim meets with the entrepreneurs at Catapult to give them mentorship advice.
During our conversation, Tim discusses how branding needs to be thoughtful to help businesses accomplish their objectives. A brand is who you are and branding is how you express who you are.
We will be taking a summer break from Headway to prepare for our Grand Opening on August 23rd! RSVP here!
In episode 24 of Headway, I sit down with Tim Cox, the Expert in Residence here at Catapult. He was previously at Publix for 40 years as the Director of Creative Services. Often times branding becomes an afterthought because entrepreneurs are wearing so many different hats, so Tim meets with the entrepreneurs at Catapult to give them mentorship advice.
During our conversation, Tim discusses how branding needs to be thoughtful to help businesses accomplish their objectives. A brand is who you are and branding is how you express who you are.
We will be taking a summer break from Headway to prepare for our Grand Opening on August 23rd! RSVP here!
Previous Episode

23. Is Your Brand Making the Right First Impression?
In episode 23 of Headway, Stayce Jones joins the podcast and discusses the importance of having consistent branding to make a great first impression on clients. Stacye originally went to school for fine arts, but soon realized she had a love for graphic designing as well. She began with just one client and eventually resigned from her job to run Simply Creative Designing full time. She has a mission of helping small businesses have branding that represents their business.
During our conversation, Stacye discusses how even startups need branding that stands out and represents their product well. She highlights the mistakes she constantly sees when branding for start-ups and offers practical solutions.
Discussed Resources:
Super Soul Hosted by Oprah: https://podcasts.apple.com/us/podcast/super-soul/id1264843400
Live by Sadie Robertson: https://www.amazon.com/Live-remain-specified-exciting-fulfilling
Masterclass: https://www.masterclass.com/
Connect with Stayce:
[email protected]www.simplycreativedesigning.com
www.facebook.com/simplycreativedesigning
www.instagram.com/simplycreativedesigning
Stacye's Most Recent Catapult Collabs have been with Southern Babies, Richard Garzarelli founder of The Social Detox, Party Remarks, & Chocolate Covered.
Next Episode

NFT / Blockchain Live Panel Discussion
In episode 25 we go "live" to the Assembly Room at Catapult Lakeland!
With the rapid evolution of technology, conversations surrounding currency and business tech are constantly evolving as well. New terms such as NFT, Crypto, and Blockchain have been introduced into our everyday vocabulary. To stay educate on the current conversation, the Catapult team hosted a Blockchain, NFT lunch and learn led by a panel of Catapult members working in that business space. The following is recorded live at Catapult Lakeland, in Lakeland Florida.
Check us out at Catpultlakeland.com
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