Headway by Catapult Lakeland

In episode 24 of Headway, I sit down with Tim Cox, the Expert in Residence here at Catapult. He was previously at Publix for 40 years as the Director of Creative Services. Often times branding becomes an afterthought because entrepreneurs are wearing so many different hats, so Tim meets with the entrepreneurs at Catapult to give them mentorship advice.
During our conversation, Tim discusses how branding needs to be thoughtful to help businesses accomplish their objectives. A brand is who you are and branding is how you express who you are.
We will be taking a summer break from Headway to prepare for our Grand Opening on August 23rd! RSVP here!

In episode 23 of Headway, Stayce Jones joins the podcast and discusses the importance of having consistent branding to make a great first impression on clients. Stacye originally went to school for fine arts, but soon realized she had a love for graphic designing as well. She began with just one client and eventually resigned from her job to run Simply Creative Designing full time. She has a mission of helping small businesses have branding that represents their business.
During our conversation, Stacye discusses how even startups need branding that stands out and represents their product well. She highlights the mistakes she constantly sees when branding for start-ups and offers practical solutions.
Discussed Resources:
Super Soul Hosted by Oprah: https://podcasts.apple.com/us/podcast/super-soul/id1264843400
Live by Sadie Robertson: https://www.amazon.com/Live-remain-specified-exciting-fulfilling
Masterclass: https://www.masterclass.com/
Connect with Stayce:
[email protected]www.simplycreativedesigning.com
www.facebook.com/simplycreativedesigning
www.instagram.com/simplycreativedesigning
Stacye's Most Recent Catapult Collabs have been with Southern Babies, Richard Garzarelli founder of The Social Detox, Party Remarks, & Chocolate Covered.

In episode 22 of Headway, Mona Cranor joins the podcast and discusses how to utilize social media to create brand awareness. Mona found she enjoyed promoting the core messages of the company she previously worked for through social platforms and found great success. Eventually, she founded Light Up Digital Marketing. She focuses on increasing your business's conversions online and building your brand.
During our conversation, Mona discusses how important it is to have a strong social media presence, it can help businesses join the online conversation and also aids brand awareness. Mona highlights the importance of having a strategic plan and consistent branding throughout each platform.
Discussed Resources:
Amy Porterfield Podcast: https://www.amyporterfield.com/amy-porterfield-podcast/
GaryVee: https://www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw
Donald Miller: https://storybrand.com/
Connect with Mona:
lightupdigitalmarketing.com
[email protected]

In episode 21 of Headway, Jeff Hogan joins the podcast. Jeff is the founder of Hogan Fine Jewelry, a retail jewelry store that specializes in high-quality certified diamonds and jewelry.
Jeff has been working directly with customers for years and has learned a lot about offering value, connecting with clientele, and identifying the core competencies of his company.

In my conversation with Jeff, we discussed his journey that led him into business, what the non-negotiables are in his company, and how to clearly and effectively define the core competencies of your company.
Discussed Resources:
Fortitude: https://amzn.to/3xKY838
No Pain No Gains: https://amzn.to/3ehO2ix
Impact Theory Podcast: https://impacttheory.com/episodes/
Connect with Jeff:
Email: [email protected]
Phone: (863) 860-3500
Website: hoganfinejewelry.com

It can be easy to overlook the importance of Cybersecurity in your small business, but protecting your small business from potential cyberattacks is not nearly as difficult as it seems.
On this episode of Headway, we sit down with Joshua Citta, founder of Sittadel, a cybersecurity company that helps protect and fortify small businesses from cybersecurity attacks.
Joshua offers some great insights about how cyberattacks occur, how they affect businesses, and how to prevent them. He also details how you can improve your cybersecurity today, with a few simple, but effective tips.
Connect with Joshua and Sittadel:
Email: [email protected]
Website: https://www.sittadel.com/
Sittadel Podcast: https://podcasts.apple.com/us/podcast/sittadel-podcast/id1553765591
Instagram: https://www.instagram.com/thesittadel/
Facebook: http://facebook.com/sittadel