When Social Video meets Journalism , with Sophia Smith Galer

08/01/22 • 55 min

5 Listeners

Hashtag Authentic - for creatives, dreamers & business owners online

Things We Talk About In This Episode:

The importance that established news organisations find ways to use social media if they want to engage a young audience
TikTok has redefined the experience of social media, with short video content, and Instagram Reels and Youtube Shorts have followed suit
How Sophia found an audience on TikTok (and later on Instagram Reels) by talking to camera about her media stories
The way we can gain insights into what makes a successful social media post by being a user of the platform
The importance of constant engagement on social media, both creating and consuming content
Acknowledging the fear and vulnerability that can come with being authentic and genuine online
Sophia’s tips for successful TikTok/Reel content: action or engaging content in every second, and lead with your most powerful image/shot/quote)
Comparing the strengths and drawbacks of the different platforms, especially Reels and TikTok
When creating Reels content or TikTok content, share that content on both platforms so you’ll meet both audiences
When it comes to sharing your opinions online, having a sense of purpose goes a long way towards building your confidence
How Sophia has been promoting her book: reposting user content from her book launch on Instagram, a big thread on Twitter, traditional media appearances, and weekly TikTok videos (interspersed with other content so she doesn’t “spam” her audience)
The challenges of Internet (and especially social media) censorship with any content relating to sex or sexual health

Links mentioned in this episode (and where to find Sophia):

Editing apps that help you create Reels or TikToks:

Splice
Template
Cap Cut on Apple, and on Google

Here’s where to find and chat with Sophia:

Sophia on Twitter: @sophiasgaler
Sophia on TikTok: @sophiasmithgaler
Sophia's book, Losing It: Sex Education for the 21st Century

Where to find Sara:

The Insta Retreat - Currently on Pre Sale
Sell Your Sh*t - Currently on Pre Sale
Sara’s website: meandorla.co.uk
Sara on Instagram: @me_and_orla
Sara on Twitter: @meandorla
One to one business coaching with Sara

Get full access to Entre Nous at meandorla.substack.com/subscribe

Things We Talk About In This Episode:

The importance that established news organisations find ways to use social media if they want to engage a young audience
TikTok has redefined the experience of social media, with short video content, and Instagram Reels and Youtube Shorts have followed suit
How Sophia found an audience on TikTok (and later on Instagram Reels) by talking to camera about her media stories
The way we can gain insights into what makes a successful social media post by being a user of the platform
The importance of constant engagement on social media, both creating and consuming content
Acknowledging the fear and vulnerability that can come with being authentic and genuine online
Sophia’s tips for successful TikTok/Reel content: action or engaging content in every second, and lead with your most powerful image/shot/quote)
Comparing the strengths and drawbacks of the different platforms, especially Reels and TikTok
When creating Reels content or TikTok content, share that content on both platforms so you’ll meet both audiences
When it comes to sharing your opinions online, having a sense of purpose goes a long way towards building your confidence
How Sophia has been promoting her book: reposting user content from her book launch on Instagram, a big thread on Twitter, traditional media appearances, and weekly TikTok videos (interspersed with other content so she doesn’t “spam” her audience)
The challenges of Internet (and especially social media) censorship with any content relating to sex or sexual health

Links mentioned in this episode (and where to find Sophia):

Editing apps that help you create Reels or TikToks:

Splice
Template
Cap Cut on Apple, and on Google

Here’s where to find and chat with Sophia:

Sophia on Twitter: @sophiasgaler
Sophia on TikTok: @sophiasmithgaler
Sophia's book, Losing It: Sex Education for the 21st Century

Where to find Sara:

The Insta Retreat - Currently on Pre Sale
Sell Your Sh*t - Currently on Pre Sale
Sara’s website: meandorla.co.uk
Sara on Instagram: @me_and_orla
Sara on Twitter: @meandorla
One to one business coaching with Sara

Get full access to Entre Nous at meandorla.substack.com/subscribe

Previous Episode

Why you need to join Substack with Farrah Storr

1 Recommendations

Things we talked about:

The value of owning your own audience
Building a brand for yourself around the work you’re doing
The growing online hunger for content by real people and the forging of real connections
We seem to be entering an era that Farrah calls, rather poetically, "the Time of the Writer": the world has passed the period of devouring all the content on the Internet, now we are more discerning, and only want to consume content that we genuinely enjoy
The continued return of demand for long-form content
The return of community: the value of hearing from and engaging with your audience
Giving your best work away from free (yes!)
The limitations of the stories that can be told in traditional media
And related, the limitations of creating content when you're in competition for followers or clicks
When you try to appeal to the masses, you bland out

Farrah's tips for what works well on Substack:

Niching works well. The more you niche, the more dedicated (as opposed to big) an audience you'll get
Publishing twice a week tends to grow a "stickier" audience
Use social media to point people to your Substack content
Use your "About" page to set expectations and declare a manifesto
Claim your real name, if you can

Where to find Farrah:

Farrah's Substack platform, "Things Worth Knowing"
Farrah on Instagram (for dog pictures and Substack information)

Where to find Sara:

Sara on Substack
Sara’s website: meandorla.co.uk
Sara on Instagram: @me_and_orla
Sara on Twitter: @meandorla
One to one business coaching with Sara
The Insta Retreat

Get full access to Entre Nous at meandorla.substack.com/subscribe

Next Episode

The Power of Story in the Creative Process with Susan Mar

1 Recommendations

Things We Talk About In This Episode:

Working with clients in the creative process and their reactions.
How as humans we respond to visuals in a human way. Narratives that make it seem shallow to care about how things look. Like it’s superficial to care too much about the way you look and that this might mean you don’t have depth.
Aesthetics are a luxury that comes after the essentials of survival and how you can still care about aesthetics, even if the first priority is survival.
Creating worlds on Instagram for an escape, or for an imaginary world to exist in.
Growing up in a third-world country and living without running water. Living and growing up in a country where safety isn’t guaranteed and that these things stay with you.
That where we start is not always a reflection of where we’re going to end up.
The importance of the client’s story, understanding and connecting with them.
Taking lessons from pain. Looking for good and having empathy.
Struggling with seeing our own magic and the stories we tell ourselves.
Behind the scenes of Sell Your Sh*t, and how the coaching and lessons had an impact on Susan.
Learning that our experiences of life are not always everyone else's experiences. That our normal isn’t everyone’s experience.
How Susan joined Instagram as a way to communicate her journey. That starting to share and mingle with people helped her to feel it’s safe to share online.
That Instagram gives us chance to take small baby steps into being seen or into vulnerability.
How being in the spotlight can mean you lose the sense of freedom with your account.
That Instagram can be like therapy, that the discoveries that come as a result of being in the spotlight can help you to understand what you want. It makes you confront a lot of the stuff that’s hiding under the surface.
How people can reject your work but not reject you, and how we can get this confused, something that’s covered in Sell Your Sh*t.
Starting a business on Instagram and running a product business.
How preparing and getting ready is more about feeling ready, and how this is a process.
Learning about yourself and how your messages connect with other people is something you can’t rush.
Designing your brand from the inside out, so you can finally stop tweaking your brand. Challenging the there's one right way theory.