Building a business strategy based on actions not words. Heather Myers, Spark No. 9.
01/08/25 • 40 min
Happy new year to all and welcome back to our first episode of 2025!
Our guest this week is an entrepreneur who excels at building market strategies. Heather Myers of Spark Number 9 has created her own methodology for getting the market segment answers entrepreneurs so desperately need. An important distinction is that her method relies on observable behavior, not on surveys.
Heather's own business has flourished and was even the subject of a Harvard Business School case study. Heather joins us today to discuss how nature forward companies can leapfrog endless and costly pivots by applying her methodology to their own businesses.
Listen on Apple , Spotify, our website, or pretty much anywhere you listen to podcasts! And if you love what we do, don't forget to subscribe and leave a rating and review!
Listen on Apple , Spotify, our website, or pretty much anywhere you listen to podcasts!
I'd like to thank our sponsors:
Gulf of Maine Research Institute and Bold Ocean Ventures have partnered to create a mission-driven venture capital fund, supporting the growth of innovative, sustainable ocean-related businesses.
Startup Marin Skincare has rocketed thanks to products made with Maine-lobster-derived glycoprotein that work on eczema and dry skin. Former guest on our show and co-Founder Patrick Breeding is offering listeners a 20% discount on their skincare products. Type HAPPYPLANET into the coupon code field!
Spark No. 9, ensures that companies - and startups - have successful product launches by testing their products online. Remove the guesswork before you launch!
Promotional and program partners include ...
Happy new year to all and welcome back to our first episode of 2025!
Our guest this week is an entrepreneur who excels at building market strategies. Heather Myers of Spark Number 9 has created her own methodology for getting the market segment answers entrepreneurs so desperately need. An important distinction is that her method relies on observable behavior, not on surveys.
Heather's own business has flourished and was even the subject of a Harvard Business School case study. Heather joins us today to discuss how nature forward companies can leapfrog endless and costly pivots by applying her methodology to their own businesses.
Listen on Apple , Spotify, our website, or pretty much anywhere you listen to podcasts! And if you love what we do, don't forget to subscribe and leave a rating and review!
Listen on Apple , Spotify, our website, or pretty much anywhere you listen to podcasts!
I'd like to thank our sponsors:
Gulf of Maine Research Institute and Bold Ocean Ventures have partnered to create a mission-driven venture capital fund, supporting the growth of innovative, sustainable ocean-related businesses.
Startup Marin Skincare has rocketed thanks to products made with Maine-lobster-derived glycoprotein that work on eczema and dry skin. Former guest on our show and co-Founder Patrick Breeding is offering listeners a 20% discount on their skincare products. Type HAPPYPLANET into the coupon code field!
Spark No. 9, ensures that companies - and startups - have successful product launches by testing their products online. Remove the guesswork before you launch!
Promotional and program partners include ...
Previous Episode
When renewables provide a strategic advantage. Philipp Stratmann, Ocean Power Technologies
Happy Planet Wednesday!
This will be our last podcast until 2025 and I want to thank you for tuning in this year! It's been an exceptionally interesting journey for me and I hope you've been enjoying the podcasts. If you have feedback, please do not hesitate to share it.
This week we head to New Jersey to speak to Philipp Stratmann, CEO of Ocean Power Technologies. Followers of penny stocks may recognize the name. They are a public company listed under the ticker OPTT. Mind you, we are not making stock recommendations here! But as I do follow a few penny stocks, I was excited to have the opportunity to learn more about this power generation and monitoring technologies company that supports everything from fisheries management to offshore wind, as well as defense and surveillance.
While speaking to Philipp about OPT's applications and target clients, images of the Hunt for Red October kept coming to mind. He certainly is in an interesting business that appears to be finding its perfect product market fit in an increasingly complicated world.
Listen on Apple , Spotify, our website, or pretty much anywhere you listen to podcasts!
I'd like to thank our sponsors:
Gulf of Maine Research Institute and Bold Ocean Ventures have partnered to create a mission-driven venture capital fund, supporting the growth of innovative, sustainable ocean-related businesses.
Startup Marin Skincare has rocketed thanks to products made with Maine-lobster-derived glycoprotein that work on eczema and dry skin. Former guest on our show and co-Founder Patrick Breeding is offering listeners a 20% discount on their skincare products. Type HAPPYPLANET into the coupon code field!
Listen on Apple , Spotify, our website, or pretty much anywhere you listen to podcasts!
I'd like to thank our sponsors:
Gulf of Maine Research Institute and Bold Ocean Ventures have partnered to create a mission-driven venture capital fund, supporting the growth of innovative, sustainable ocean-related businesses.
Startup Marin Skincare has rocketed thanks to products made with Maine-lobster-derived glycoprotein that work on eczema and dry skin. Former guest on our show and co-Founder Patrick Breeding is offering listeners a 20% discount on their skincare products. Type HAPPYPLANET into the coupon code field!
Spark No. 9, ensures that companies - and startups - have successful product launches by testing their products online. Remove the guesswork before you launch!
Promotional and program partners include ...
Next Episode
When aquaculture is about more than seafood. Proscovia Alando, Founder, Samaky Hub
Proscovia is a Kenyan entrepreneur who wears many hats. She is founder of Samaky Hub, an organization that empowers women and youth in Africa's aquaculture sector by offering strategic planning, operational guidance, and marketing support to their ventures. Proscovia is also an African Food Fellow, the Kenyan Program Manager for the Irish aquaculture venture hub, Hatch BLUE, and a writer for the US industry rag, The Fish Site. Proscovia aims to grow the African aquaculture market to meet local demand all while boosting safety and opportunities for women and youth.
https://www.linkedin.com/in/proscoviaalando/
Listen on Apple , Spotify, our website, or pretty much anywhere you listen to podcasts!
I'd like to thank our sponsors:
Gulf of Maine Research Institute and Bold Ocean Ventures have partnered to create a mission-driven venture capital fund, supporting the growth of innovative, sustainable ocean-related businesses.
Startup Marin Skincare has rocketed thanks to products made with Maine-lobster-derived glycoprotein that work on eczema and dry skin. Former guest on our show and co-Founder Patrick Breeding is offering listeners a 20% discount on their skincare products. Type HAPPYPLANET into the coupon code field!
Spark No. 9, ensures that companies - and startups - have successful product launches by testing their products online. Remove the guesswork before you launch!
Promotional and program partners include ...
HAPPY PLANET - Building a business strategy based on actions not words. Heather Myers, Spark No. 9.
Transcript
Heather & Abigail
[00:00:00] Welcome back to the podcast where we celebrate innovation for a happy planet. Before we get started, I wanted to wish you all a very happy new year and thank you, our listeners and our sponsors for an incredible 2024. We had a substantial uptick in subscribers and our 57th episode, which was our last for last year, proved to be our best performing yet.
So all data shows that we are trending in the right direction.
Our guest this week is an ent
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