2) Find a Multiplier Effect For Your Income | Stephen Key

05/17/16 • 28 min

Hack the Entrepreneur Top Ten | Business | Marketing | Productivity | Habits

This interview was originally published on November 24, 2014, as HTE 027: Finding A Multiplier Effect For Your Income | Stephen Key.

The popularity of this episode is rooted in Stephen Key's unique perspective on passive income. Not that Stephen encourages laziness, but he does push us all to find our multiplier effects and to create income streams beyond our hours worked.

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Today’s guest on Hack The Entrepreneur is an entrepreneur and an inventor, that consistently earns millions of dollars licensing his ideas to companies like Disney, Nestle, and Coca-Cola.

He is not high-tech, but he knows how to take an idea and very quickly make it a global sensation.

Before becoming a savvy inventor, he spent part of the 1980s as the head of design at Worlds Of Wonder. They had two number one hit toys that you may remember, Teddy Ruxpin and LazerTag. Since this time he has started his own businesses,

Since this time, he has started his own businesses, InventRight, and Spinformation, and has sold 100s of millions of products.

He is the author of the best-selling book, One Simple Idea.

He currently writes a weekly column on Entrepreneur.com and also writes regularly for Inc Magazine.

Now, let’s hack...

Stephen Key.

What you will learn in this episode:

Why the multiplier effect is required to produce great wealth
How creative people get distracted so often (and how to work through this)
How to choose an idea that you can implement very quickly
The one simple thing Stephen did that doubled his business in 8 months
Why you should borrow ideas when you see them

Resources and links mentioned:

This interview was originally published on November 24, 2014, as HTE 027: Finding A Multiplier Effect For Your Income | Stephen Key.

---

Today’s guest on Hack The Entrepreneur is an entrepreneur and an inventor, that consistently earns millions of dollars licensing his ideas to companies like Disney, Nestle, and Coca-Cola.

He is not high-tech, but he knows how to take an idea and very quickly make it a global sensation.

Since this time, he has started his own businesses, InventRight, and Spinformation, and has sold 100s of millions of products.

He is the author of the best-selling book, One Simple Idea.

He currently writes a weekly column on Entrepreneur.com and also writes regularly for Inc Magazine.

Now, let’s hack...

Stephen Key.

What you will learn in this episode:

Why the multiplier effect is required to produce great wealth
How creative people get distracted so often (and how to work through this)
How to choose an idea that you can implement very quickly
The one simple thing Stephen did that doubled his business in 8 months
Why you should borrow ideas when you see them

Resources and links mentioned:

Previous Episode

1) How to Know if You Are an Entrepreneur | Seth Godin

This interview was originally published on April 6, 2015, as HTE 076: Seth Godin on the Difference Between Failure and Your Struggle With Failure

Seth Godin's concise definition of what makes someone an entrepreneur rather than a freelancer is an excellent starting point for coaches, freelancers, and new entrepreneurs.

Entrepreneurship, as described by Seth Godin, is about more than simply the creation of a job for yourself -- it is about mindset, scale, and growth.

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Today’s guest is one of the most well-respected and prolific marketing minds alive today.

After his first job out of college working at a software company, my guest started a book packaging business, which he later sold to his employees.

He then co-founded Yoyodyne, a unique marketing service, and company — he sold this company to Yahoo! in 1998 for $30 million. During that time, he launched another web company called Squidoo, which was acquired in 2014 by

During that time, he launched another web company called Squidoo, which was acquired in 2014 by HubPages. Most of you will know my guest for his writing. He writes daily

He writes daily on his blog, one of the most popular blogs in the world, and he has also written 18 books that have been bestsellers.

Now, let’s hack...

Seth Godin.

In this 37-minute episode Seth Godin and I discuss:

Why and how Seth set up his business to be able to work on something new every day
Understanding what a brand is (and isn't)
The difference between a freelancer and an entrepreneur
Seth's definition of an entrepreneur (and why it matters to you)
Why Seth thinks that everyone should blog every day
Figuring things out -- when he does not understand something

The Show Notes

Seth Godin's blog
Seth's (free) ebook: Unleashing the IdeaVirus
All of Seth's books
Seth on Twitter
Jon on Twitter
Exclusive Sponsor: FreshBooks (30-day Free Trial)

Next Episode

3) Understanding the Math of Success | Guy Kawasaki

This interview was originally published on July 27, 2015, as HTE 107: Understanding the Math of Success | Guy Kawasaki.

This episode almost didn't get published. Jon Nastor and Guy Kawasaki get a little bit antagonistic with each other at one point in the conversation, so it was a bit off-putting at first. But this takes the conversation into a new, unexpected, and deeper place.

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My guest today popularized secular evangelism in 1983 when he worked with the Macintosh Division of Apple. He is currently the chief evangelist of Canva, an online and easy to use graphic design platform.

He is also the author of thirteen books including. Art of the Start 2.0 and Enchantment.

His books are used by some of the finest academic institutions and have been New York Times and Wall Street Journal bestsellers.

My guest gives over fifty keynote speeches a year on topics such as innovation, enchantment, social media, evangelism, and entrepreneurship. His clients include Apple, Nike, Audi, Google, and Microsoft.

Now, let's hack....

Guy Kawasaki.

In this 27-minute episode Guy Kawasaki and I discuss: