43 - Attribution Doesn’t Tell the Full Story | ABM Conversations Podcast

08/04/20 • 44 min

Chris joined Yaagneshwaren Ganesh and Manish Nepal on the ABM Conversations Podcast last week to share his thoughts on how attribution oftentimes misses the mark when being used to measure the results of content marketing, what marketers can do in place of trade-shows and in-person events, and why your best leads shouldn't be going to an SDR.

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For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

Tired of just listening?

Check out Refine Labs on LinkedIn and YouTube.

Previous Episode

42 - How Buyers ACTUALLY Buy | The Leadership Locker with Rich Cardona

Chris joined Rich Cardona on The Leadership Locker to share his thoughts on how companies should be implementing a truly buyer-centric marketing and sales model. They discussed what product management can teach you about marketing, how to attract and educate your buyers instead of convincing them, and the benefits of pivoting to revenue marketing.

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Next Episode

44 - The Predictability of Demand Gen | Demand Gen Live S1 x20

Chris Walker (CEO, Refine Labs) and Gaetano DiNardi (Director of Demand Generation, Nextiva) hosted Demand Gen Live for the 20th week in a row. They focused on pre-submitted questions as they related to sales forecasting, LinkedIn video ads, growth hacks, and whether webinars are brand or performance.

For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

Tired of just listening?

Check out Refine Labs on LinkedIn and YouTube.