GTM Live

People don't use Google the same way they did in the past. 10 years ago if you wanted to find information on a product you Googled it. Today if you want to find information on a product you have way more, often better, options. You could ask in a community. You could visit a review site like G2. You could post about it in social channels and get unfiltered, unbiased feedback. And yes, you could still Google it, but with all these new options available should Google still get the bulk of your advertising dollars?

If you're a regular listener of this podcast you likely already know our stance on this, but the question still comes up often. That's why we reached out to the Godfather of SEM, Rand Fishkin and asked him to join us to talk about this very subject.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Refine Labs is breaking the mold twice in today's episode. First, we are extremely proud to announce that Refine Labs has instituted a living minimum wage of $75,000/year. A study was done by Princeton showing that $75,000 is the number where people can live comfortably and still have money left over to save. Second, we're breaking the DGL format and doing a full episode of AMA this week. Chris covered questions ranging everywhere from content-led community, to offsite learnings, to event content strategy, to career advice, and more.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

We're back with another TikTok live. We're going beyond our traditional demand gen content and fielding questions on leadership, entrepreneurship, finance, culture, or anything else you want to talk about. In this episode, Chris fields questions on:

Community-led content

Marketing Technology

Thinking about marketing with a long term mindset

How to attract early adopters to you SaaS product

And much more!

Join us every Tuesday at 5 PM ET to ask your question on TikTok by following @chriswalker171

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

We're back with another TikTok live. We're going beyond our traditional demand gen content and fielding questions on leadership, entrepreneurship, finance, culture, or anything else you want to talk about. In this episode, Chris fields questions on:

Why website traffic is (or isn't) better than social traffic

The threat of a recession and the impact on jobs, customer retention/acquisition, and how company's strategies will evolve.

Intent data and demand gen

Using connected TV for B2B advertising

Starting a bootstrapped tech company

and much more...

Join us every Tuesday at 5 PM ET to ask your question on TikTok by following @chriswalker171

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

If you've watched the news as of late, you've probably heard a lot of big-name tech companies laying off employees, cutting costs wherever they can, and putting a halt to spending. This looming recession has a lot of B2B tech companies worried. But should you really be worried? What does a potential recession mean for your company or your specific role? In this episode, Chris talks about how responsible companies will come out on top, while others that were more careless will yet again feel the brunt of a slowing economy.

We also touch on:

• Why dark social is not the same as word of mouth
• Why your website needs to be your #1 revenue-generating source, by far!

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.