286 - What the Fear of a Recession Means for B2B Go-To-Market Teams | Demand Gen Live S2 x79

05/18/22 • 91 min

1 Listener

If you've watched the news as of late, you've probably heard a lot of big-name tech companies laying off employees, cutting costs wherever they can, and putting a halt to spending. This looming recession has a lot of B2B tech companies worried. But should you really be worried? What does a potential recession mean for your company or your specific role? In this episode, Chris talks about how responsible companies will come out on top, while others that were more careless will yet again feel the brunt of a slowing economy.

We also touch on:

Why dark social is not the same as word of mouth
Why your website needs to be your #1 revenue-generating source, by far!

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

We also touch on:

Why dark social is not the same as word of mouth
Why your website needs to be your #1 revenue-generating source, by far!

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Previous Episode

285 - Strategy, Talent, and the Marketing Machine | Expensive Advice Podcast

In this episode, Chris talks about the trifecta of building a company that has a competitive advantage, is able to acquire customers in a scalable way, and is a talent destination that the best of the best want to come and work at. In addition to talking about building a sustainable company, Chris and Adam dive into the impact that LinkedIn has had on Refine Labs, the current economic state of B2B SaaS, and what's next for Refine Labs.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Next Episode

287 - The Current State of Search, Dark Social, and Attribution | Rand Fishkin

People don't use Google the same way they did in the past. 10 years ago if you wanted to find information on a product you Googled it. Today if you want to find information on a product you have way more, often better, options. You could ask in a community. You could visit a review site like G2. You could post about it in social channels and get unfiltered, unbiased feedback. And yes, you could still Google it, but with all these new options available should Google still get the bulk of your advertising dollars?

If you're a regular listener of this podcast you likely already know our stance on this, but the question still comes up often. That's why we reached out to the Godfather of SEM, Rand Fishkin and asked him to join us to talk about this very subject.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.