272 - The Golden Age of Marketing is Now | Full Funnel Summit Keynote

04/15/22 • 52 min

There has never been a better time to be a B2B marketing. Gone are the days where marketing teams primary KPI is sending the sales team unqualified MQLs. Sales VPs and CROs reach out to Refine Labs everyday asking us to help fix their marketing. Marketing's goal in 2022 is educating the buyer before the buyer ever talks to a sales person, which makes marketing extremely powerful. Buyers having knowledge of the product before they talk to sales means that sales gets to talk to buyers with high intent every single time. In this episode, Chris dives in on the new role of marketing and why were in the golden age of marketing right now!

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Previous Episode

271 - Breaking Down Chris Walker's Content Strategy | Demand Gen Live S2 x 75

Content creation is the keystone to creating demand in dark social, but there are several mistakes teams make when trying to implement a content strategy:

Not having a framework in place to create and distribute regular content

Trying to do too much in the beginning

Giving up on channels too early

The list goes on

Many times these mistakes are rooted in teams trying to execute tactics before they have a solid strategy in place. In this episode, Chris talks about his journey with content creation and how you can create a strategy that will be successful for your own goals.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

Next Episode

273 - Senior Leaders Are Your Most Powerful Marketing Tool: Use Them | Mel Francis Show

CEOs, founders, and executive-level SMEs are some of the most powerful voices your brand has at its disposal. So why don't more marketing teams take advantage of the top-tier minds in their organizations? The most common answer among executives is "I don't have time". The real answer is that they don't make it a priority. People often ask how Refine Labs gets so much traction on LinkedIn or on the State of Demand Podcast. The answer: Senior leadership sets the tone and shows what "good" looks like by creating content in dark social channels regularly. The rest of the team sees that and follows suit. In this episode, Chris talks about how he finds time to be active inside dark social channels while still managing the day-to-day responsibilities of a CEO in a rapid-growth company.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.