How to Build Your Digital Brand

03/09/23 • 58 min

As busy business owners and entrepreneurs we are running constantly. Am I right? We have our eye on the prize but sometimes our focus can be a little foggy. There are certain steps to the process when it comes to success, so are you focusing on the right things at the right time?

A common myth we hear from business owners is that “word of mouth is the only way to grow your business” or “all of my business comes from word of mouth, my website/digital presence doesn’t matter”. Well, we’re going to crush that myth RIGHT NOW.

Your digital brand is so much more than throwing up a pretty website, and today’s guest Julie Novack is here to share with you all about her journey to growing a digital brand, and how you can too! Julie is CEO & Co-Founder of PartySlate, a platform that inspires people planning all types of events and connects them with the leading event professionals, vendors, and venues across the country and the world. She is going to share with us her top tips on how event professionals should prioritize their time to build a strong digital marketing program, while also saving time doing it. And y’all know what I say, time is precious and valuable, so make sure you are spending it the way YOU want to spend it!

Main Topics:

*How event professionals should prioritize their time to build a strong digital marketing program *How companies can save time on digital marketing *How small businesses can balance investing in social media vs. SEO

Key Takeaways:

*Breaking through the digital world requires great content *How to leverage marketing assets to improve your digital footprint *Breaking down the key areas of your digital footprint

Main Topics:

Key Takeaways:

*Breaking through the digital world requires great content *How to leverage marketing assets to improve your digital footprint *Breaking down the key areas of your digital footprint

Previous Episode

How Focus and Clarity Helps Your Business Grow

Time moves fast and so do milestones. When was the last time you celebrated a milestone in your business? It’s so important to take note and take TIME to celebrate the journey. If you’ve been a listener for some time you may remember a very special guest, my brother, Robert Young, Owner of Covert Results.

This year Covert Results celebrates 5 years! Most businesses don’t make it to five years. Going from an undercover drug dealer listening in on wiretaps to an entrepreneur is a little different. You can’t do this alone. When something “bad” happens, there is always a silver lining. Something better waiting for you. If there is a situation where you are forced to sit “still” there is a bigger reason. Could be you need the time (knocked on your ass) to reflect to make a bigger impact on your life and others lives. If you want to go fast, get really clear. And if you want to go faster, go together. Speed is Clarity.

YEAR 1: Founded Covert Results, private investigations, armed security, cyber security company

YEAR 2: Became a first time author with “The Good Line”

YEAR 3: Launched Online Course (online gun trainers) we didn’t mention this, but want to note it on the blog (this is more for me to document for future way to track years)

YEAR 4: Founded Operation Rose, non-profit to combat Human Trafficking Passed a resolution (politics will play out)

YEAR 5: Follow along on the journey!

Next Episode

How To Embrace Change and Grow From It

Have you ever met someone who you immediately just click with? Well, that’s exactly how it went when today’s guest, Amy Collins, and I met at Wedding MBA in November 2022. Amy is the owner of Collins Off Main, a beautiful and unique venue in Chelsea, Michigan which is a city in the greater Detroit area. Since meeting we’ve planned and hosted a 2 day workshop at her venue where we shared the GSD Framework business owners from all over the country!

Opening a venue was definitely a shift for Amy and her family. Amy is an industry leader in event design with over two decades of experience. She and her family moved from California to Chelsea, MI and Amy was spending many hours traveling back and forth to continue working with her clients in the Santa Barbara area, however after months of this she decided there had to be a change. That’s when she and her husband decided to create something different, something new for the city of Chelsea, they brought their talent and knowledge together to create a space for everyone, The Collins Off Main, as well as, soon to open The Collins at the Clock Tower.

By embracing change Amy has grown an amazing business and space that leaves a lasting impression on the guests who walk through its doors. Listen in to hear more about Amy’s journey!

Main Topics:

*Many times change is the pathway to growth, don’t let fear rule your path *Time is precious, spend your time doing what matters most to you *Growing a business is never easy, build a team who wants to see the vision through

Key Takeaways:

*Sometimes we don’t always know how to communicate with others until we dive deeper into their personality *Learn from change and grow from it *Knowing how to communicate with your team and vendors is key to success!

More About Our Guest: Amy Collins is a nationally recognized and award-winning wedding expert who has been featured in US News & World Report, Bloomberg, Value Penguin and the National Association of Women Business Owners along with other leading news agencies.

She is an industry leader on event design and build-from-scratch weddings, events and festivals. With over two decades of experience her knowledge is sought heavily by industry peers and colleagues alike.

Over the last two years Amy has been opening two of Detroit’s hottest wedding venues, The Collins off Main & The Collins at the Clocktower; urban, chic, industrial venues for today's trendy client.

Amy is an avid volunteer and spends her time working to end human trafficking through legislative advocacy in Junior League along with helping to propel women entrepreneurs into economic, social, and political spheres of power worldwide by volunteering on two National committees for NAWBO.