GSD Diaries with Angela Proffitt

I am a huge supporter of women in business and women creating opportunities for themselves to achieve their goals and lead lives that they love! Today, I am chatting with award winning business strategist, host of the Promote Yourself to CEO podcast, and best selling author, Racheal Cook, all about how creatives can break free from the feast-famine cycle.

In this episode, we are chatting about:

-How to make money more consistently without sacrificing their creativity -Understanding the speed of growth and its dependency on how much you can reinvest -Planning for the business to be an asset, not something that they simply operate

Here were my Key takeaways for y’all:

-Clarity on the principles to create consistent income-Actionable steps to implement while increasing time in your business for creating -Break the cycle of feast or famine cycle by defining and implementing a process that creates baseline revenue

More about Racheal:

As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and best-selling author, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 10 years she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes. In fact, Racheal is a sought after speaker on entrepreneurship, marketing, and productivity and has been featured by the US Chamber of Commerce, Forbes Coaching Council, Female Entrepreneur Association, and more. Her real passion, though, is supporting savvy, soulful women as they implement the strategy, systems, and support to uncomplicate their business so they can work less and live more.

If you’re wondering how to drive your revenue and how to do work that actually makes you proud, then you’re going to love our podcast today! Some people think that you have to sacrifice your sense of purpose to make money, but they are so wrong! You can be fulfilled and successful at the same time. In fact, doing what you feel called to do can make you even more successful. Today, we’re bringing in Lisa McLeod, the global expert on selling with purpose. Together, we’ll talk about your noble purpose and how it can be a huge asset in your career.

Purpose, profit, and productivity are all connected. According to Lisa, the top performers in sales are usually the ones who have a purpose. These are the individuals who care about more than just the money. They care about the individuals. We’ve all had experiences with slimy car salesmen, and let's face it, none of us have enjoyed them. Those people don’t care, and we can tell. These people are not the top performers, but we associate them with everything sales. The real salespeople are the ones who care about their jobs and customers, and they are the ones who are truly successful. Their sense of purpose gives them a competitive edge that leads to greater success.

A purpose can be a hard thing to find and maintain, and there are a few things we do that make these things even harder. Even though we are wired to want to make a difference, we get caught up in numbers or money instead. We focus too much on closing a deal and not enough on helping someone get what they need. The more we focus on making a difference, the better we are doing at accomplishing our purpose.

One thing you absolutely need to have in order to fulfill your purpose is empathy. Most of us women have an easier time tapping into it, but men can do it too. You may use stories to encourage empathy because stories help us connect with each other. Stories generate emotion in listeners and in tellers. They will help customers, clients, and even you feel connected through empathy. Empathy can turn your purpose into impact. If you would like to share our journey as we discuss the power of purpose, please listen to the podcast!

Main Topics:

The link between purpose and profit

Things that get in the way of our purpose

How to tap into empathy

Key Takeaways:

“When you have that sense of noble purpose in your heart, you can translate that to your customers, and you will actually drive more revenue.”

“Your passion for making a difference to customers is your competitive edge.”

“You want to take the emotion out of the money and put the emotion into making a difference to your customers.”

Do you use the same password for everything? Come on...tell the truth! Well, take it from someone that had her identity stolen not only once, but twice and a third time. By using a password management APP, you are a lot more safe than you may think.

In this episode, Angela and Jay discuss:

*The innovative ideas that can elevate your business

*Staying true to yourself and knowing that you can’t be everything to everyone

*How to stay calm in challenging situations

Key takeaways:

*Know when to say when

*It’s okay to say no

*Panic is not your friend

“Your value does not decrease based on someone else’s inability to see your worth” - Jay Qualls

Connect with Guest:

Email

Website

New event planners and designers can tend to think all events are the same. Yes, most events may include catering, lighting, music. From collecting donations, managing auctions, coordinating volunteers, registering attendees, communicating with sponsors, and selling tickets at the door, fundraisers are unique and very different from weddings. In this episode, Angela discusses her first fundraiser. We hope you learn from her experience so your first fundraiser runs smoothly.