How to Run a Profitable Business & Increase Productivity

If you’re wondering how to drive your revenue and how to do work that actually makes you proud, then you’re going to love our podcast today! Some people think that you have to sacrifice your sense of purpose to make money, but they are so wrong! You can be fulfilled and successful at the same time. In fact, doing what you feel called to do can make you even more successful. Today, we’re bringing in Lisa McLeod, the global expert on selling with purpose. Together, we’ll talk about your noble purpose and how it can be a huge asset in your career.

Purpose, profit, and productivity are all connected. According to Lisa, the top performers in sales are usually the ones who have a purpose. These are the individuals who care about more than just the money. They care about the individuals. We’ve all had experiences with slimy car salesmen, and let's face it, none of us have enjoyed them. Those people don’t care, and we can tell. These people are not the top performers, but we associate them with everything sales. The real salespeople are the ones who care about their jobs and customers, and they are the ones who are truly successful. Their sense of purpose gives them a competitive edge that leads to greater success.

A purpose can be a hard thing to find and maintain, and there are a few things we do that make these things even harder. Even though we are wired to want to make a difference, we get caught up in numbers or money instead. We focus too much on closing a deal and not enough on helping someone get what they need. The more we focus on making a difference, the better we are doing at accomplishing our purpose.

One thing you absolutely need to have in order to fulfill your purpose is empathy. Most of us women have an easier time tapping into it, but men can do it too. You may use stories to encourage empathy because stories help us connect with each other. Stories generate emotion in listeners and in tellers. They will help customers, clients, and even you feel connected through empathy. Empathy can turn your purpose into impact. If you would like to share our journey as we discuss the power of purpose, please listen to the podcast!

Main Topics:

The link between purpose and profit

Things that get in the way of our purpose

How to tap into empathy

Key Takeaways:

“When you have that sense of noble purpose in your heart, you can translate that to your customers, and you will actually drive more revenue.”

“Your passion for making a difference to customers is your competitive edge.”

“You want to take the emotion out of the money and put the emotion into making a difference to your customers.”