Growth Led Podcast - How the Apple iOS 14.5 updates impact marketers (and introduce a huge opportunity)

04/29/21 • 8 min

In this solo episode, I outline what I think around the iOS 14.5 changes and if we're heading into "Advergeddon" with these changes or not, what the changes mean for advertisers, and...most importantly, why I think this is a huge opportunity for great marketers to up their game, work more closely with product managers, and use the product and activation strategies to do more post-click.
Some resources to read include:

https://9to5mac.com/2021/04/22/apple-expanding-its-app-store-ads-business-rolling-out-suggested-app-ads/
https://www.cnet.com/how-to/ios-14-5-lets-you-stop-iphone-apps-from-tracking-you-and-it-takes-less-than-a-minute/
https://9to5mac.com/2021/04/28/leaked-facebook-memo-reveals-how-advertisers-will-be-impacted-following-ios-14-5-release/

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https://9to5mac.com/2021/04/22/apple-expanding-its-app-store-ads-business-rolling-out-suggested-app-ads/
https://www.cnet.com/how-to/ios-14-5-lets-you-stop-iphone-apps-from-tracking-you-and-it-takes-less-than-a-minute/
https://9to5mac.com/2021/04/28/leaked-facebook-memo-reveals-how-advertisers-will-be-impacted-following-ios-14-5-release/

Visit us at growthuniversity.io for upcoming programs and events!

Support the show

Previous Episode

Growth Led Podcast - Hillary Weiss

Today I interview Hillary Weiss. Hillary is the Founder of Statement Piece Studios, is a Creative Director, Messaging Strategist, Coach and Speaker.
The topics we discussed were:

Working with small business owners on what makes them unique
How to package your products and services to make more money, get invited to talk at conferences, and create & sell your own frameworks.
Transitioning from being a tactician to strategy and coaching.
Should entrepreneurs and CEOs build their own personal brands?
How to build your personal brand?
Should you close a business because you don’t enjoy it ?

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Next Episode

Introducing Triggered by Velocity Growth

Hi everyone! Exciting announcement here that I'll be back soon with new episodes of the Growth Led Podcast. But in the meantime, please check out my other podcast: Triggered.
On Triggered, myself, Aoife Jacob and Jen Bryan from the Velocity Growth team discuss the things that trigger us from within the startup and marketing space.
It's fresh, fun, and maybe just a bit over the top.
Hope you enjoy!
https://velocitygrowth.com/trigged/

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