#16 - Consumer Research & Finding Your Brand’s Key Differentiator to Deliver an Optimal Shopping Experience w/ Rick West

01/06/22 • 46 min

As the new year looms over the online retail landscape, brands need to identify (or maybe even need to recalibrate) what they deliver to consumers with ever-evolving shopping & usage habits. Join Scott & Ray as they chat with Rick West, CEO & Co-Founder of Field Agent, about shopper research, Field Agent's Marketplace platform, and the changing landscape of consumer insighting and research.

As the first app on the Apple App Store to pay cash to its users, Field Agent has seen its fair share of changes in the eCom brand landscape so listen in as Rick shares his findings as well as the necessities brand owners will need to deliver the best shopping experience for their customers through customer research, insighting, and data gathering.

This episode also delves deep into the significant importance of testing a product or brand concept before going to market as well as crafting the right questions to ask customers to fully understand their needs and desires from a product or a brand.

Listen to this episode to discover the many nuances & "a-ha" moments consumer research can provide for your brand to bridge the need-gaps and to build up & maintain consumer loyalty. Trust us, this is an insightful episode you won't want to miss!

For real-time updates, connect with Rick:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

For real-time updates, connect with Rick:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Previous Episode

#15 - Amazon Advertising & the Platform’s Scaling Opportunities for eCom Brands w/ Destaney Wishon

In this new episode, we’re exploring the ever-growing and evolving landscape of Amazon advertising and marketing. Scott & Ray are joined by Destaney Wishon, Co-Founder and CEO of BetterAMS, to examine the trends seen in the Amazon marketplace over the last few years as both eCommerce and retailing converge, ushering in a new age of shopping for customers.

Destaney goes into the nitty-gritty of running and scaling Amazon for brands - what the difference is between sponsored display ads vs. demand-side platform, the factors impacting ROI maximization on the platform, allocating budget in the platform when a lot of brands are competing for customer dollars & loyalty, and what are the fundamentals needed to amplify a brand’s Amazon strategy.

Tune in as Scott, Ray, & Destaney also discuss which improvements and enhancements are being made on the platform and how brands can fit into the marketplace’s continued growth and expansion into the future.

For real-time updates, connect with Destaney:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Next Episode

#17 - BFCM 2021: What Worked, What Didn't & Why 2022 Planning Starts Now w/ Kayla Dancaster & Billy Bambao

Before you settle on your plans and strategies for 2022, you're going to want to listen to this episode. Ray has an open discussion with Right Hook's very own Kayla Dancaster, Head of Performance (AU side) and Billy Bambao, Head of Performance (US side), to reveal EVERYTHING that went down during BFCM - the triumphs, the unexpected insights, the nuances, and so much more!

In this jam-packed episode, the Right Hook team doesn't hold back, dissecting various learnings and brand case studies with full transparency - including the BFCM strategies that brought in massive successes for their brands (and which ones did not)!

You'll discover tried and tested campaign strategies that have proven effective for both newer Right Hook clients and long-term partnerships. Plus, you'll find out why early BFCM strategizing could not only yield astronomical gains for your brand, but can also significantly improve your future profitability.

If you're looking to maximize your brand's potential, develop effective marketing plans and scale your business to new heights, then don't miss this episode. Listen now to get ahead of the Black Friday madness and start planning your best BFCM campaign yet!

For real-time updates, connect with Billy:

For real-time updates, connect with Kayla:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Growth & Greatness eCommerce Podcast - #16 - Consumer Research & Finding Your Brand’s Key Differentiator to Deliver an Optimal Shopping Experience w/ Rick West

Transcript

0:00 - 0:27 - G&G eCommerce Podcast Theme
This is the Growth & Greatness eCommerce Podcast, powered by Right Hook Digital, with your hosts Scott Seward & Raymond Johnston. If you’re an eCommerce brand founder, entrepreneur, or marketer looking to accelerate profitable growth for your business, then listen in ‘cause this is the podcast for you.
0:27 - 8:04 - Introduction of guest Rick West
Scott (0:27 - 0:31) - Welcome back! Growth &