Growth & Greatness eCommerce Podcast

Right Hook Digital

If you're a Brand Founder, eCommerce Entrepreneur or Growth Marketer and looking to scale your eComm brand, then this is the podcast for you. We'll be interviewing industry leading eCommerce founders and marketing strategists and bringing their insights and actionable take-aways for you to implement and drive your revenue growth.

All episodes

Best episodes

Seasons

Top 10 Growth & Greatness eCommerce Podcast Episodes

Goodpods has curated a list of the 10 best Growth & Greatness eCommerce Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Growth & Greatness eCommerce Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Growth & Greatness eCommerce Podcast episode by adding your comments to the episode page.

#16 - Consumer Research & Finding Your Brand’s Key Differentiator to Deliver an Optimal Shopping Experience w/ Rick West

Growth & Greatness eCommerce Podcast

01/06/22 • 46 min

As the new year looms over the online retail landscape, brands need to identify (or maybe even need to recalibrate) what they deliver to consumers with ever-evolving shopping & usage habits. Join Scott & Ray as they chat with Rick West, CEO & Co-Founder of Field Agent, about shopper research, Field Agent's Marketplace platform, and the changing landscape of consumer insighting and research.

As the first app on the Apple App Store to pay cash to its users, Field Agent has seen its fair share of changes in the eCom brand landscape so listen in as Rick shares his findings as well as the necessities brand owners will need to deliver the best shopping experience for their customers through customer research, insighting, and data gathering.

This episode also delves deep into the significant importance of testing a product or brand concept before going to market as well as crafting the right questions to ask customers to fully understand their needs and desires from a product or a brand.

Listen to this episode to discover the many nuances & "a-ha" moments consumer research can provide for your brand to bridge the need-gaps and to build up & maintain consumer loyalty. Trust us, this is an insightful episode you won't want to miss!

For real-time updates, connect with Rick:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

#14 - Email Marketing & Building a Retention Ecosystem to Drive More Product Conversions w/ Dan Nikas

Growth & Greatness eCommerce Podcast

12/09/21 • 69 min

While email marketing presents a lot of opportunities for retention and community-building, it can be a daunting aspect to implement for those who are just starting out or trying to scale their business. In this new episode, Scott & Ray have a chat with Dan Nikas, CEO & Co-Founder of Elite Brands & Gearbunch, to discuss all things email marketing and the intricacies of putting back-end systems for your business.

Dan drops some knowledge bombs on the back-end strategies that have worked for his brand, GearBunch, as well as his clients. He also breaks down the many fundamentals needed to set up your brand's email marketing system and the tactics you can use to ensure that your leads convert into customers. This episode also goes deep into the many segmentations and flows you can implement to further nurture and drive your customers into becoming repeat purchasers (and even brand ambassadors!)

Tune in as Dan also talks about new updates regarding Apple's iOS15 update, its impact on email marketing, and how email & retention marketing looms large over 2022 and beyond. A lot of brands are simply leaving money on the table by not having a sturdy and customer-friendly retention marketing system - listen in to gear up for your 2022 email marketing strategy!

For more real-time updates, connect with Dan:

Platforms referenced in this episode:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

#8 - $2.6M in 24hrs: Crafting the Perfect Fashion Product Launch Funnel w/ Mariana Cimino

Growth & Greatness eCommerce Podcast

06/03/21 • 50 min

Product launches can be daunting, but can yield MASSIVE results when done right! In this episode, Ray is joined by Mariana Cimino, Senior eCommerce Strategist at Right Hook, to talk about her recent $2.6 million product launch day for a client. Mariana breaks down the steps it took and the processes she followed - hint: it all starts with delivering actual value to your customers!

Plus, Ray & Mariana discuss what passionate traffic is and how fostering that passionate traffic helps build anticipation for your product launches. This episode also looks into how to prepare for a product launch with elaborate planning & list-building, as well as organizing your sales funnel to ensure maximum profitability.

We also have a great section on how Facebook’s Instant Experiences can help with your list-building initiatives and some pretty hot tips on how to successfully do a product launch. We hope this episode helps you craft and crush your own product launch with ease!
Download your free guide Crushing 6-Figure Product Launches & Sales Campaigns here!
For more real-time updates, connect with Mariana:

Mariana Cimino on Instagram

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook DigitalFull episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

#23 - How do you build a loyal fanbase for your brand? RetroKid Co-Founder shares how they grew their brand by putting product quality & community over everything w/ Steve Gaskin

Growth & Greatness eCommerce Podcast

03/09/22 • 42 min

When some entrepreneurs embark on the journey to scale their brand from 0 to 100, they tend to forget that two key ingredients include cultivating a deep, meaningful relationship with their customer base and understanding that product quality & excellent customer service trumps everything else. These elements are exactly what RetroKid, a Canadian clothing brand specializing in officially-licensed apparel that celebrates nostalgia with sought-after designs, included in their journey that helped make them a 7-figure brand (and still growing).
In this episode, Ray is joined by Right Hook’s Head of Performance (US side), Billy Bambao to chat with Steve Gaskin, Co-Founder of RetroKid, about the growth journey of their brand, why RetroKid believes in PRODUCT over profits, and the marketing fundamentals entrepreneurs must ALWAYS remember when trying to reach their core audience and new prospects.

Listen in as Steve shares his honest reflections about RetroKid’s product-first philosophy, numerous insights that Steve and his co-founder Eric Bauza have gained from ideating new product launches & collections, and RetroKid’s secret sauce in keeping close relationships with celebrities, influencers, and their loyal fanbase alike.

We also reveal the biggest misconceptions Steve had before running paid ads and how his leap of faith in working with Right Hook showcased the massive potential to scale RetroKid to new heights. Tune in to find out how you can prepare your brand for long-term success putting product and people first before profitability.

For real-time updates, connect with Steve & RetroKid:

For real-time updates, connect with Billy:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

#12 - How to Kickstart an In-House Influencer Marketing Program w/ Taylor Lagace

Growth & Greatness eCommerce Podcast

11/25/21 • 48 min

We have a HUGE episode that will dive deep into a black box area for both eCom brand owners and marketers - influencer marketing! Scott & Ray interview Taylor Lagace, CEO & Co-Founder of Kynship, to demystify influencer marketing, how to get your own program started, and see how it works in conjunction with product seeding programs.

While the pay-per-post model is still thriving in the influencer landscape, Taylor illustrates why the product seeding route may be beneficial for brands who want to start relationships with influencers, while also discovering who the genuine product adopters of the brand are. Taylor also brings practical tips and insights on how to build a successful in-house influencer program for brands just starting out or wanting to dip their toes into influencer marketing.

This episode delves into the key differences between micro- and macro-influencers, how to negotiate for content rights with an influencer when they post content of your products, and how to maintain relationships with influencers who work well with your brand.

It's a jam-packed discussion filled to the brim with helpful tips, including some post-iOS14 updates and how influencer marketing is ushering a solution for content creation. Tune in and get ready to learn some practical insights!

For more real-time updates, connect with Taylor:

Platforms referenced in this episode:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

#13 - Customer Psychographics and Building Loyal Communities That Are Hungry to Buy w/ Steven Black

Growth & Greatness eCommerce Podcast

12/02/21 • 92 min

We have another MASSIVE episode in store for you here! Scott and Ray chat with Steven Black, Facebook and Amazon marketer, about buyer psychographics, customer retention, and the different ways to segment and determine your brand’s niche and subsegments.

In this jam-packed episode, Steven discusses how to properly communicate the solutions to the various pain points of customers & how conveying these messages correctly can lead to a strong & passionate community of loyal fans. He also goes DEEP into finding your brand’s key differentiator & intangible value to cut through competition, especially for highly competitive verticals.

The discussion also gets into case studies and real-life examples of how personalization & specializing content for your audience works better for you in the long run (hint: it’s about customer retention). Steven drops a lot of insights and pro-tips here in this episode, you wouldn’t want to miss it!

For more real-time updates, connect with Steven:

Materials referenced in this episode:

Books:

The Pumpkin Plan by Mike Michalowicz
Propaganda in Public Relations by Edward Bernays

App:

Bonjoro

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

#22 - Decoding Generation Z: How Zoomers will Redefine the Future of eCommerce & Digital Shopping w/ Will Weeks

Growth & Greatness eCommerce Podcast

03/03/22 • 41 min

For a generational cohort that’s been talked, tweeted, and debated about, there is still a lot to discuss and uncover about Gen Z, what matters to them, and who they really are. Considering this cohort has a disposable income of $360 billion in the US alone, it’s imperative for eCom brand owners to understand this generation’s views on eCommerce & how they shop online.

In this episode, Scott & Ray chat with Will Weeks, Head of Brand and Communications at Student Beans, to really get to know Gen Z, what makes them tick, what makes them likely to convert from cart to purchase, and how much they’ll affect the future of eCommerce and online shopping (hint: this thrifty generation holds A LOT of power).

Will breaks down all the hot trends Gen Z are raving (or concerned) about - like the Buy Now, Pay Later model and how it’s affecting their budget and financial situations, social commerce & live shopathons, and the rise of hustle culture among their peers. This episode also explores why, contrary to popular belief, Gen Z are still interested in physical retail and interacting with storefronts. So find out how to integrate the best of eCom with the best of the mall into one experience!

If you’re still unsure how to spark interest & convert Gen Z, tune in to this enlightening episode. You’ll understand what compels Gen Z to trust and fall in love with a brand and how you can connect with them by understanding and offering solutions to their everyday struggles.
For real-time updates, connect with Will:

To learn more about Student Beans, check out these links:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

#10 - The Complete 2021 BFCM Preparation Breakdown

Growth & Greatness eCommerce Podcast

09/03/21 • 60 min

It’s that time of year again! Planning and preparation time for what we refer to as the ‘Superbowl’ for eCommerce - Q4 and more specifically Black Friday/ Cyber Monday Weekend.

In what’s been a super challenging year for eCommerce brands with the roll-out of iOS14 updates from Apple and massively affecting performance across most traffic channels - we’re seeing performance stabilise quite a bit now and actually improve.

Hopefully this trend continues into Q4 as platforms and businesses alike continue to adapt their strategies to maximise performance from paid advertising. Either way, war time is coming and it’s time to prepare for battle.

In this episode, Scott & Ray go DEEP into the planning for BFCM, the tactics used during the list building and tease campaigns in the lead up and also how to tackle the actual weekend from an account management standpoint.

This is a HUGE episode and Ray gives away the keys to the kingdom in terms of how we approach BFCM here at Right Hook.

Sit down, grab your headphones and get the notepad ready - cause you’re going to want to steal everything you can from this massive episode...

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

#24 - Building a Brand from the Ground Up: How Stryx Cosmetics Leveraged TikTok to Grow a Passionate Community of Fans w/ Jon Shanahan

Growth & Greatness eCommerce Podcast

04/14/22 • 45 min

It all started with one question: Why is there no brand that is destigmatizing and normalizing self-care for men?

This is the question that co-founders Jon Shanahan and Devir Kahan seeked to answer with Stryx - a discreet men’s cosmetic and skin care brand aiming to help guys look and feel their best with ease & comfort. A radical problem needed creative solutions and Jon’s background as the founder & creator of The Kavalier, a menswear review site, came in handy when he discovered TikTok.

Now backed by over 200k fans on TikTok, Jon joins Scott to share his insights on this popular platform. Jon believes in TikTok’s power to educate audiences, so tune in as he details what makes this trending app so different from other apps. Plus, you’ll discover Stryx’s journey from defining their ideal customers to how they now have loyal fans and endless inspiration for exciting product ideas.

Scott & Jon also get into a very illuminating discussion about tried and tested tips of effective content creation, how TikTok embraces a constant testing mindset, as well as how brand founders can use TikTok to their advantage.

As TikTok continues to expand its reach across the globe, Jon believes that the sky’s the limit and that the platform hasn’t hit its tipping point yet so listen in and learn how to reach new audiences for your brand through harnessing the power of TikTok!

For real-time updates, connect with Jon & Stryx:

Platforms referenced in this episode:

TikTok Creator Marketplace

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

#7 - Optimizing Your Days For Maximum Output w/ Kilian Markert

Growth & Greatness eCommerce Podcast

05/20/21 • 64 min

A lot of high-performing entrepreneurs want to grow and scale their business, but they often forget to master their daily energy and productivity levels, which may lead to burnout or neglecting their health in the long run.

In this episode, Kilian Markert, founder of Consistent Performance Mentoring, joins Scott to chat about how to achieve consistency with the habits you employ both in how you run your business as well as in your personal life. From preparing for the workday with your own morning routines to optimizing sleeping cycles, the episode gets into the nitty gritty of how to make your day more productive without losing energy or focus.

Scott & Kilian also delve into making the most of the time you have in one day and how to avoid falling out of the habits you’ve set for yourself. There’s also an immensely informative section about finding motivation for when you feel like you’re losing your purpose. Tune in to find out more and get ready to learn A LOT of insights!
Join Kilian’s Facebook group High-Performing Agency Owners: Hacks for Consistent Energy & Performance for more tips on how to perform at your best and most efficiently and share insights and learnings with a community specifically designed for high-performing agency owners and business owners.

Visit Kilian’s website to learn more about achieving Consistent Performance and to book a free discovery call.

For more real-time updates, connect with Kilian:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

Show more best episodes

FAQ

How many episodes does Growth & Greatness eCommerce Podcast have?

Growth & Greatness eCommerce Podcast currently has 24 episodes available.

What topics does Growth & Greatness eCommerce Podcast cover?

The podcast is about Branding, Instagram, Marketing, Entrepreneurship, Ecommerce, Social Media Marketing, Podcasts, Ecommerce Marketing, Digital Marketing, Business, Growth Hacking and Facebook Advertising.

What is the most popular episode on Growth & Greatness eCommerce Podcast?

The episode title '#23 - How do you build a loyal fanbase for your brand? RetroKid Co-Founder shares how they grew their brand by putting product quality & community over everything w/ Steve Gaskin' is the most popular.

What is the average episode length on Growth & Greatness eCommerce Podcast?

The average episode length on Growth & Greatness eCommerce Podcast is 54 minutes.

How often are episodes of Growth & Greatness eCommerce Podcast released?

Episodes of Growth & Greatness eCommerce Podcast are typically released every 10 days, 7 hours.

When was the first episode of Growth & Greatness eCommerce Podcast?

The first episode of Growth & Greatness eCommerce Podcast was released on Feb 11, 2021.

Show more FAQ

Growth & Greatness eCommerce Podcast

Right Hook Digital

Top 10 Growth & Greatness eCommerce Podcast Episodes

FAQ

How many episodes does Growth & Greatness eCommerce Podcast have?

What topics does Growth & Greatness eCommerce Podcast cover?

What is the most popular episode on Growth & Greatness eCommerce Podcast?

What is the average episode length on Growth & Greatness eCommerce Podcast?

How often are episodes of Growth & Greatness eCommerce Podcast released?

When was the first episode of Growth & Greatness eCommerce Podcast?

Comments