EP 030 Intention Based Marketing to Build Your Ideal Business with Shanna Goodman

08/04/21 • 30 min

Growing Your Financial Business...The Woman's Way

Shanna Goodman and I have something in common: we both want to help entrepreneurs like you attract your ideal clients so that you can run your ideal business. Shanna has 16 years of business development experience, including six years as a brand strategy agency owner, and she is the founder of AMP’D, where she teaches meaningful strategy and magnetic marketing to small business owners. Not only that, but she is also a regular contributor to several publications, such as Business Insider, Forbes, and Working Mother.

In this episode, Shanna and I break down her AMP’D OnTrack Wheel, a helpful tool for business owners to monitor their marketing. Our topics include:

Your ideal client and where to find them
How to show up on social media — consistently!
Tracking your success and optimizing your business

Shanna’s advice is so easy to apply to your own business, so make sure to check out the other tools on her website, and reach out to both of us on social media!

Connect with Shanna Goodman

Website: https://ampdnow.com/

Instagram: https://www.instagram.com/goodmanshanna/?hl=en

LinkedIn: https://www.linkedin.com/in/shannahawesgoodman/

Connect with Robyn Crane

Website: https://robyncrane.com/

Facebook: https://www.facebook.com/bizgrowth4women/

LinkedIn: https://www.linkedin.com/company/robyn-crane-inc./

YouTube: https://www.youtube.com/c/RobynCrane

Instagram: https://www.instagram.com/robyncrane/?hl=en

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Shanna and I break down her AMP’D OnTrack Wheel, a helpful tool for business owners to monitor their marketing. Our topics include:

Your ideal client and where to find them
How to show up on social media — consistently!
Tracking your success and optimizing your business

Shanna’s advice is so easy to apply to your own business, so make sure to check out the other tools on her website, and reach out to both of us on social media!

Connect with Shanna Goodman

Website: https://ampdnow.com/

Instagram: https://www.instagram.com/goodmanshanna/?hl=en

LinkedIn: https://www.linkedin.com/in/shannahawesgoodman/

Connect with Robyn Crane

Website: https://robyncrane.com/

Facebook: https://www.facebook.com/bizgrowth4women/

LinkedIn: https://www.linkedin.com/company/robyn-crane-inc./

YouTube: https://www.youtube.com/c/RobynCrane

Instagram: https://www.instagram.com/robyncrane/?hl=en

Learn more about your ad choices. Visit megaphone.fm/adchoices

Previous Episode

EP 029 How To Write Client-Attracting Copy with Mara Glazer

Mara Glazer is an incredibly talented copywriter who “secretly” writes for many top-earning entrepreneurs, influencers, and marketers. I’m so impressed by her that I actually hired Mara to work with the women in my FEMM program, a six-month program for female financial advisors and insurance agents. Quality marketing is often overlooked and forgotten by the financial industry, but Mara’s tips can help you write engaging emails and social media posts that not only get through compliance, but also attract plenty of qualified leads.

In this episode, Mara and I discussed everything from her extraordinary background to her practical tips for entrepreneurs, including:

Why copywriting is crucial to any business
Pre-approved materials versus personalized copy
Who you should keep in mind while writing

Stick around until the end of the interview for a little perk! Then follow me and Mara on our socials and let us know what you thought of the episode:

Connect with Mara Glazer

Website: https://www.maraglazer.com/

Facebook: https://www.facebook.com/maraglazerfan/

LinkedIn: https://www.linkedin.com/in/maraglazer/

Connect with Robyn Crane

Website: https://robyncrane.com/

Facebook: https://www.facebook.com/bizgrowth4women/

LinkedIn: https://www.linkedin.com/company/robyn-crane-inc./

YouTube: https://www.youtube.com/c/RobynCrane

Instagram: https://www.instagram.com/robyncrane/?hl=en

Learn more about your ad choices. Visit megaphone.fm/adchoices

Next Episode

EP 031 The Riches Really Are in the Niches with Olivia Summerhill

The financial industry tells you to work with everyone, but Olivia Summerhill knew that system wasn’t working for her. Olivia is a successful CFP® professional, CDFA®, and BFATM who works exclusively with affluent, divorcing and divorced women, and she is also host of the podcast Divorce for Wealthy Women. She started Summerhill Wealth Management less than a year ago, working only within her ultra-specific niche, and she’s already seeing amazing growth.

I’m so excited to have Olivia on the podcast to share her systems and strategies for business growth. In our conversation, we talk about: