New Rules of Marketing and PR with David Meerman Scott

04/20/22 • 30 min

Growing Social Now with Barbara Rozgonyi

First released in 2007, The New Rules of Marketing and PR spent six months on the BusinessWeek bestseller list.

Over the various editions, New Rules sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications. Listen in to get updated on what you need to know about the new rules of marketing and PR - right now!

What We Talked About

New additions to the new rules of marketing and PR
What you need to know about Newsjacking
Future trends in marketing and PR
How real-time marketing and PR works
The one marketing lesson you need to learn from the Grateful Dead [hint: it's free]

About David Meerman Scott

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in an 8th edition.
Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.
He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.

Connect with David Meerman Scott

https://www.davidmeermanscott.com

Facebook https://www.facebook.com/dmscott

Instagram https://www.instagram.com/dmscott

LinkedIn. https://www.linkedin.com/in/davidmeermanscott/

Twitter https://www.twitter.com/dmscott

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and upda

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube
Growing Social Now
wiredPRworks
BarbaraRozgonyi.com

First released in 2007, The New Rules of Marketing and PR spent six months on the BusinessWeek bestseller list.

What We Talked About

New additions to the new rules of marketing and PR
What you need to know about Newsjacking
Future trends in marketing and PR
How real-time marketing and PR works
The one marketing lesson you need to learn from the Grateful Dead [hint: it's free]

About David Meerman Scott

Connect with David Meerman Scott

https://www.davidmeermanscott.com

Facebook https://www.facebook.com/dmscott

Instagram https://www.instagram.com/dmscott

LinkedIn. https://www.linkedin.com/in/davidmeermanscott/

Twitter https://www.twitter.com/dmscott

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and upda

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Previous Episode

How Can Financial Services Use Social Media?

Key Points

Visuals matter
Make it emotional
Connect with values like ESG
Build communities around groups like women entrepreneurs
Differentiating between financial services firms and financial services influencers
Why volunteering is essential

About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago

For more than two decades, Chris has helped financial powerhouses like Visa, U.S. Bank, Capital One and TD Bank discover ways to motivate consumers to act. He has experience working for industry leaders like MRi, The Ignition Network, Leo Burnett, DraftFCB, and PromoGroup.

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales.

Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands. Chris serves on the AMA Chicago Board of Directors, as Director of Sponsorship since 2019 and is the chapter’s next President-Elect. Chris also currently serves on the ANA Midwest Chapter's B2B Committee, has served on the ANA Promotion Committee, and participated as a speaker at the ANA Law Conference. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago. During his free time, you’ll find Chris playing tennis, cycling the lakefront, attending events around the city and hanging with his lovely wife and two adorable daughters.
Connect with Chris McGuire on LinkedIn

Learn more about McGuffin Creative Group

How did they meet?

Chris and Barbara met at AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. But, their paths probably crisscrossed over the years of attending all kinds of cool Chicago-based marketing events.

About Growing Social Now

Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. Tune into smart insights, cool tips, and lots of laughs.

About Barbara Rozgonyi

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Next Episode

Running Corporate Communications and Social Media

What we covered . . .

How social media has evolved and why Allan thinks it's going to get more difficult.
The ongoing battle of content thought leadership, and brand journalism and how to win more.
What the mindset of today's top communicators reveals about the profession.
Marketing and PR jobs have changed, so what skills do you need to succeed?
Three rules for running and life.

About Allan . . .

Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications. He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. During his career, he has also held leadership roles in communications with globally recognized brands such as Nasdaq, CME Group, Bloomberg, and Accenture. He earned a bachelor’s degree from Central Michigan University in Economics and a master’s degree in Communications Management from Syracuse University.

Connect with Allan on LinkedIn, Twitter, and Instagram

How did they meet?

When Allan was Executive Director of Corporate Communications at CME Group, Barbara worked with Allan to produce several Social Media Club Chicago events at CME Group. An early social media adapter, Allan continues to be a key contributor to the social media evolution.

About Growing Social Now

About Barbara Rozgonyi

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, North

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now