Growing Social Now with Barbara Rozgonyi

Barbara Rozgonyi

Produced for both aspiring and recognized digital thought leaders, the show focuses on how social media contributes to creating and sustaining business in social selling, brand storytelling, content marketing, social search, AI, social media, digital marketing, and digital PR, Barbara interviews friends in high places. Tune into smart insights that will keep you on top of today's fast-emerging trends. Grow your social business, reach, and relationships with Barbara Rozgonyi.

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Top 10 Growing Social Now with Barbara Rozgonyi Episodes

Goodpods has curated a list of the 10 best Growing Social Now with Barbara Rozgonyi episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Growing Social Now with Barbara Rozgonyi for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Growing Social Now with Barbara Rozgonyi episode by adding your comments to the episode page.

Bring on the #BizRizz: New Keys to Personal and Corporate Branding via Gen Z with Bella Rose Mortel

Growing Social Now with Barbara Rozgonyi

12/07/23 • 26 min

What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal brand!
#BizRizz Takeaways for Marketers
Develop an Engaging Corporate Brand Persona

In the age of the “creator economy,” Bella Rose emphasizes audiences connect more with bold personalities than faceless corporations. Give your brand persona an identity that resonates like a relatable character.
Strategically Show Off Your #BizRizz

A dose of infectious energy makes work more motivating and enjoyable for everyone without sacrificing an ounce of productivity. And adding #BizRizz to your company brand connects you with your customer's PR: Personality + Reputation.
Align with Gen Z’s Greater Purpose

Regarding attracting and retaining Gen Z talent, Bella Rose confronted stereotypes that misrepresent Gen Z as wanting to be all about fun without being productive. She explains Gen Z seeks meaningful work aligned with their values. Provide opportunities to contribute to social causes and corporate social responsibility initiatives they care about.

The Future Is Friendly: Embracing the Power of Personality Hires

Bella Rose Mortel's illuminating journey not only demystifies the world of “personality hires” but also provides actionable lessons for marketers seeking to create compelling personal brands and more authentic company branding.

Bella Rose Mortel is a Social Media Strategist at Beehiiv, developing content strategy, creation, and distribution across Twitter, Linkedin, Instagram, and TikTok. Currently based in Austin, TX, she also writes a newsletter, Office Slayers, on being Gen Z in the office. Connect with Bella Rose Mortel on LinkedIn and TikTokSubscribe to Office Slayers Newsletter

Connect with Barbara Rozgonyi on LinkedIn

#newsletters #personalbranding #corporatebranding #beehiiv #growingsocialnow #barbararozgonyi #marketingpodcast #fractionalCMO #employeeengagement #GenZ

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube
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BarbaraRozgonyi.com

Activating Your AWESOME with Michelle Mckown-Campbell

Growing Social Now with Barbara Rozgonyi

03/25/24 • 36 min

Have you ever caught a glimpse of yourself in the mirror and thought, "There's something incredible in there just waiting to burst out"? Our latest episode is bursting with the energy of someone who's dedicated her career to spotlighting that inner brilliance. We're joined by the sparkling Michelle Mckown-Campbell, who guides us through a transformational journey of self-discovery and empowerment. As we weave through the AWESOME framework together, you'll uncover a treasure trove of skills and experiences that make you uniquely you. Prepare to construct your very own 'awesome tree' and learn to appreciate the full spectrum of your personal awesomeness, as Michelle shares tales of lives transformed through her coaching.
Imagine embracing the entirety of who you are – and I mean every part, warts and all – to unlock the door to your full potential. It's not just about the feel-good factor; it's about cutting through the fear that dims your light and finding the courage to shine unapologetically. Through heartfelt anecdotes and practical advice, Michelle, with her irresistible English charm, helps us navigate the societal pressures that often lead us to play small. Our conversation is a loving nudge to dream bigger and a powerful lesson in owning your narrative. If you're ready to awaken, engage, and optimize the awesomeness within, this is an episode you won't want to miss!
Barbara Rozgonyi, host of Growing Social Now

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs

Growing Social Now with Barbara Rozgonyi

06/18/24 • 9 min

Is the marketing world facing a hidden recession? Discover the truth behind the numbers with me, Barbara Rozgonyi, in this eye-opening episode of Growing Social Now News. Based on an exclusive survey by Bospar, CMO Huddles, and Redpoint, we uncover how 121 CMOs are grappling with budget cuts, extended deal cycles, and significant layoffs despite a flourishing stock market. Tune in to learn why 69% of these marketing leaders believe their industry is in recession.
Ever wondered how cutting media spending impacts sales? Hear fascinating statistics revealing an 18% sales drop for brands that reduce media budgets, contrasted with a 54% ROI for those maintaining or boosting their spend. We also tackle the extended deal cycles hitting startups especially hard and the severe personal and professional toll on CMOs. From the challenge of securing budget approvals amidst lackluster digital transformation to the troubling trend of marketing seen as a cost center, this episode provides essential insights and strategies for smart marketers navigating these turbulent times. Don't miss this compelling discussion!
Growing Social Now is produced by CoryWest Media and hosted by Barbara Rozgonyi.

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Decoding the LinkedIn Network Impact: Harvard Business School Study Findings

Growing Social Now with Barbara Rozgonyi

11/21/23 • 5 min

How does LinkedIn power relationships and impact companies?
Join Barbara Rozgonyi on the latest episode of "Growing Social Now News" as she unravels the secrets behind the influence of professional networks. Barbara highlights results from a groundbreaking Harvard Business School study that maps LinkedIn connections among over 7,700 public U.S. companies. Listen in and get valuable insights for individuals and businesses looking to navigate the complex landscape of professional networking, leveraging the power of social media, and optimizing LinkedIn connections for tangible business success.

Top Takeaway: Companies whose real-world employee connections put them at the center of their professional communities performed better than peer companies whose workforces were less well-connected and, as a result, on the periphery of the same community.

Relationships Matter More Than Ever: A study mapping 2 billion employee relationships on LinkedIn reveals that companies at the center of professional communities consistently outperform their less-connected counterparts.
Social Media as a Turbocharger for Networking: LinkedIn connections become a tangible proxy for real-world connections, providing unique opportunities for measurement and study.
Size Doesn't Dictate Connectivity: Contrary to common belief, the study reveals that small companies can shine in connectivity, while large ones may lag.
Professional Networks Contribute to Company Success: Companies at the center of their networks tend to produce more patented innovations, driving both scientific and economic value.
Strategic Importance of LinkedIn Consulting: Whether optimizing LinkedIn profiles for trade shows, enhancing company visibility, or providing sales team training, LinkedIn consulting serves as a strategic bridge between research and real-world success.
Connectivity Drives Innovation: The episode concludes by reinforcing the idea that connectivity directly influences a company's success, driving innovation and market impact. Barbara encourages businesses to foster impactful communications and connections to achieve organizational excellence.

More on the Harvard Business School LinkedIn study.

Barbara Rozgonyi publishes wiredPRworks, a top 50 PR blog, and is an international keynote speaker.

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

How to Get More Business with Facebook Meta and Instagram Advertising

Growing Social Now with Barbara Rozgonyi

11/22/22 • 35 min

What we talked about . . .

The almighty algorithms
How to maximize your ad budget
What types of ads work best right now
Why you need to be you
When to trust the platform’s ad suggestions
Who ChimeHouse Media helps the most

Co-founded by Matt Shields and Megan Shields, ChimeHouse Media creates "done for you" Facebook & Instagram Ad strategies for solopreneurs and small businesses. For those not ready for the "done for you" approach, they also provide consulting to start or grow business using paid advertising.

Connect with

ChimeHouse Media https://chimehousemedia.com

https://www.linkedin.com/in/megshields/

https://www.linkedin.com/in/chimehousemedia/

https://www.linkedin.com/company/chimehouse/

https://www.facebook.com/chimehousemedia/a

https://www.instagram.com/chimehousemedia

About Barbara Rozgonyi, Host of Growing Social Now

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.

Let’s Connect!

Barbara Rozgonyi on Clubhouse

Barbara Rozgonyi on Facebook

Barbara Rozgonyi on Instagram

Barbara Rozgonyi on LinkedIn

Barbara Rozgonyi on TikTok

Barbara Rozgonyi on Twitter

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

New Rules for Leading Change with Caleb Gardner

Growing Social Now with Barbara Rozgonyi

11/07/22 • 29 min

What we talked about:

the intersection of business and politics
why all leadership is change leadership
how the Internet has seeped into every facet of our lives
where digital natives are pushing society forward
what is a ladder of engagement
why employee advocacy is some of the most powerful advocacy there
how brands can respond and comment on social media without getting caught off guard

it's all of our responsibility to create the kind of world we want to see. I believe that disruption is inevitable, but the kind of disruption we get is up to us.

About Caleb Gardner and 18 Coffees . . .

Caleb’s (he/his) career has spanned from consulting with Fortune 100 CEOs to running President Obama’s Twitter account, including respected companies such as Bain & Company, Edelman, and OFA. As a thought leader in digital innovation, Caleb has been a featured speaker at Social Innovation Summit, SXSW, INBOUND Marketing Summit, among others, and he has been quoted in Crains Chicago Business, WIRED, Strategy Magazine, NBC News, BBC Radio, and others.

During the second Obama Administration, Caleb was the lead digital strategist for President Obama’s political advocacy group, OFA. He brought his unique insights to growing one of the largest digital programs in existence, with a millions-strong email list and massive social media following—including the largest Twitter account in the world.

Caleb is a founding partner of 18 Coffees, a strategy firm working at the intersection of digital innovation, social change, and the future of work, Caleb is working with companies around the globe on large-scale transformations, combining his experience in strategy, communications, and digital innovation with his insights about human behavior to find new areas of value in a digital world.

NO POINT B: New Rules for Leading Change In the New Hyper-Connected, Radically Conscious Economy by Caleb Gardner was published in August 2022. More about NO POINT B.

Connect with Caleb Gardner on LinkedIn and https://www.linkedin.com/in/calebgardner/

About Barbara Rozgonyi

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

New Rules of Marketing and PR with David Meerman Scott

Growing Social Now with Barbara Rozgonyi

04/20/22 • 30 min

First released in 2007, The New Rules of Marketing and PR spent six months on the BusinessWeek bestseller list.

Over the various editions, New Rules sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications. Listen in to get updated on what you need to know about the new rules of marketing and PR - right now!

What We Talked About

New additions to the new rules of marketing and PR
What you need to know about Newsjacking
Future trends in marketing and PR
How real-time marketing and PR works
The one marketing lesson you need to learn from the Grateful Dead [hint: it's free]

About David Meerman Scott

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in an 8th edition.
Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.
He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.

Connect with David Meerman Scott

https://www.davidmeermanscott.com

Facebook https://www.facebook.com/dmscott

Instagram https://www.instagram.com/dmscott

LinkedIn. https://www.linkedin.com/in/davidmeermanscott/

Twitter https://www.twitter.com/dmscott

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and upda

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Social Media Policy Do's and Don'ts with Sharon McIntosh and Sharon Phillips | Growing Social Now with Barbara Rozgonyi

Growing Social Now with Barbara Rozgonyi

07/20/21 • 36 min

Sharon McIntosh, President, And Then Communications

Sharon McIntosh is president of And Then Communications. With more than two decades of communications experience, Sharon has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide. Sharon and her team launched a number of innovative employee initiatives, including the company’s first social media training (SMART U), a social tool to share internal news externally and PepsiCo’s award-winning employee ambassador program. Sharon and her team also developed a communications strategy to support the company’s first comprehensive, global and multi-year transformation initiative. Before joining PepsiCo in 2004, Sharon spent seven years at Sears. Among her greatest contributions there, she launched a marketing strategy for life events, ran user experience for the company’s e-commerce site and introduced the company’s first intranet. Prior to Sears, Sharon worked at Waste Management, publishing more than 14 annual reports for various business units, managing shareholder meetings, drafting senior executive speeches and handling media relations. Sharon graduated with a B.A. in journalism from Marquette University and an M.A. from DePaul University. She lives in Norwalk, CT.

Sharon Phillips, Principal, Sharon Phillips Communications

Sharon Phillips is the principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo. During her seven years with the company, Sharon led corporate communications and employee engagement initiatives, including the launch of the company’s inaugural employee ambassador program, global transformation of its operating model and first global internal communications audit. Earlier in her career, Sharon served as senior communications manager at Allstate Insurance Company, where she led a team of eight responsible for executive and internal communications for the company’s IT division. Before Allstate, Sharon served as director of internal communications at Sears Holdings Corporation focused on CEO and change management communications. During her time at Sears, Sharon created an award-winning communications program that improved relations with the company’s activist retiree group and helped drive numerous merger, productivity and change management initiatives for the evolving company. Earlier, Sharon served as senior vice president at a full-service public relations agency serving a broad spectrum of business to business and professional serv

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Amplify Reach and Influence with a WIRED PR 4D Content Marketing Framework

Growing Social Now with Barbara Rozgonyi

06/30/21 • 9 min

In this episode, Barbara Rozgonyi takes you through the WIRED PR in 4D system. Learn how to attract attention, build your brand and click with communities.

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

How a Fractional CMO Fuels Fast and Healthy Growth

Growing Social Now with Barbara Rozgonyi

10/17/23 • 7 min

The role of the fractional Chief Marketing Officer (CMO) has gained prominence as businesses seek outside expertise to thrive in today's landscape. To explore this emerging opportunity, Barbara Rozgonyi, an experienced marketing consultant and fractional CMO, answers your questions.

What is a Fractional CMO?

A fractional CMO provides on-demand guidance to create change. They audit a business from all angles and craft strategies to streamline operations, boost revenue, and unlock growth. While the title is new, Barbara has fulfilled this CMO role for years.

When to Engage a Fractional CMO

Hiring a fractional CMO brings an objective external perspective. For family businesses running unchanged for decades, a fresh look identifies areas needing adaptation. Preparing a company for sale also benefits from elevating marketing practices.

Eliminating Confusion

With endless marketing options, determining the right tools is challenging. Changing platforms can disrupt teams. A fractional CMO conducts an unbiased evaluation to make data-backed recommendations.

The Power of Strategy

Business owners often focus on tactics without an overarching strategy. Tactics alone lead astray. A fractional CMO builds a holistic plan tied to goals for optimal growth.

Why Choose Barbara?

With broad experience - from internal comms to podcasting - Barbara offers multifaceted insights. Her “Four Winds” approach dives into digital, direct, dynamic, and data facets of marketing. She ensures your digital presence excels, optimizes communication, injects creative storytelling, and mines data for profitability.

Barbara’s mission is to help businesses serve more people, make more money, and find enjoyment. She's a transformative force to propel any organization forward.

Get Started

Discover if a fractional CMO is right for you through an intro call with Barbara. Access the link on her LinkedIn profile or email [email protected].

Barbara Rozgonyi offers the strategic vision and marketing expertise to guide businesses to the next level. Let her fresh perspective set you up for enduring success.

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

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FAQ

How many episodes does Growing Social Now with Barbara Rozgonyi have?

Growing Social Now with Barbara Rozgonyi currently has 53 episodes available.

What topics does Growing Social Now with Barbara Rozgonyi cover?

The podcast is about Influencer Marketing, Marketing, Social Media, Entrepreneurship, Creativity, Podcasts, Small Business, Business, B2B Marketing and Innovation.

What is the most popular episode on Growing Social Now with Barbara Rozgonyi?

The episode title 'Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs' is the most popular.

What is the average episode length on Growing Social Now with Barbara Rozgonyi?

The average episode length on Growing Social Now with Barbara Rozgonyi is 25 minutes.

How often are episodes of Growing Social Now with Barbara Rozgonyi released?

Episodes of Growing Social Now with Barbara Rozgonyi are typically released every 11 days, 3 hours.

When was the first episode of Growing Social Now with Barbara Rozgonyi?

The first episode of Growing Social Now with Barbara Rozgonyi was released on Jun 30, 2021.

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Growing Social Now with Barbara Rozgonyi

Barbara Rozgonyi

Top 10 Growing Social Now with Barbara Rozgonyi Episodes

About Barbara Rozgonyi, Host of Growing Social Now

About Barbara Rozgonyi

About David Meerman Scott

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

FAQ

How many episodes does Growing Social Now with Barbara Rozgonyi have?

What topics does Growing Social Now with Barbara Rozgonyi cover?

What is the most popular episode on Growing Social Now with Barbara Rozgonyi?

What is the average episode length on Growing Social Now with Barbara Rozgonyi?

How often are episodes of Growing Social Now with Barbara Rozgonyi released?

When was the first episode of Growing Social Now with Barbara Rozgonyi?

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