Growing Social Now with Barbara Rozgonyi - Social Media Policy Do's and Don'ts with Sharon McIntosh and Sharon Phillips | Growing Social Now with Barbara Rozgonyi

Social Media Policy Do's and Don'ts with Sharon McIntosh and Sharon Phillips | Growing Social Now with Barbara Rozgonyi

07/20/21 • 36 min

Growing Social Now with Barbara Rozgonyi

Sharon McIntosh, President, And Then Communications

Sharon McIntosh is president of And Then Communications. With more than two decades of communications experience, Sharon has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide. Sharon and her team launched a number of innovative employee initiatives, including the company’s first social media training (SMART U), a social tool to share internal news externally and PepsiCo’s award-winning employee ambassador program. Sharon and her team also developed a communications strategy to support the company’s first comprehensive, global and multi-year transformation initiative. Before joining PepsiCo in 2004, Sharon spent seven years at Sears. Among her greatest contributions there, she launched a marketing strategy for life events, ran user experience for the company’s e-commerce site and introduced the company’s first intranet. Prior to Sears, Sharon worked at Waste Management, publishing more than 14 annual reports for various business units, managing shareholder meetings, drafting senior executive speeches and handling media relations. Sharon graduated with a B.A. in journalism from Marquette University and an M.A. from DePaul University. She lives in Norwalk, CT.

Sharon Phillips, Principal, Sharon Phillips Communications

Sharon Phillips is the principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo. During her seven years with the company, Sharon led corporate communications and employee engagement initiatives, including the launch of the company’s inaugural employee ambassador program, global transformation of its operating model and first global internal communications audit. Earlier in her career, Sharon served as senior communications manager at Allstate Insurance Company, where she led a team of eight responsible for executive and internal communications for the company’s IT division. Before Allstate, Sharon served as director of internal communications at Sears Holdings Corporation focused on CEO and change management communications. During her time at Sears, Sharon created an award-winning communications program that improved relations with the company’s activist retiree group and helped drive numerous merger, productivity and change management initiatives for the evolving company. Earlier, Sharon served as senior vice president at a full-service public relations agency serving a broad spectrum of business to business and professional serv

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

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Sharon McIntosh, President, And Then Communications

Sharon Phillips, Principal, Sharon Phillips Communications

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Previous Episode

Smarter Ways to Invest in Social Media and Your Business with Marty M. Fahncke | Growing Social Now with Barbara Rozgonyi

About our guest, Marty M. Fahncke, Investor and CEO of Adventurist Inspired Marketer

For over 30 years, Marty M. Fahncke has been using his super-power to grow dozens of companies to revenues totaling well over a Billion dollars! What is Marty's Super Power? It's the ability to create money out of thin air in almost any business! Whether executing innovative marketing campaigns, uncovering hidden revenue streams, or making strategic investments and growth through acquisitions, Marty's passion is growing businesses just like yours. A pioneer in Social Media marketing, Marty started marketing on Twitter and Facebook from the very beginning of their existence, and he was member number 57,011 on LinkedIn, which now has 740 Million users! Marty knows growth, and he knows Social. He's an in-demand speaker, marketer, and business investor, and I'm excited to have him on as my guest today to share his knowledge about Growing Social Now!

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Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Next Episode

Pink Goldfish 2.0 How to be FLAWSOME with Stan Phelps | Growing Social Now with Barbara Rozgonyi

About our Guests . . .

Stan Phelps CSP (Certified Speaking Professional) is a best-selling author, keynote speaker, and workshop facilitator. He believes that today’s organizations must focus on a meaningful differentiated experience (DX) to win the hearts of both employees and customers.
He is the founder of StanPhelpsSpeaks.com where he offers keynotes, workshops, and Goldfish Tank programs that are focused on driving loyalty and sales. The group helps organizations connect with the hearts and minds of customers and employees.

During the last fifteen years, David Rendall CSP has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 50 companies such as Microsoft, AT&T, UnitedHealth Group, Fannie Mae, and State Farm.
Prior to becoming a Certified Speaking Professional, he was a leadership professor and stand- up comedian. He also managed nonprofit enterprises that provided employment for people with disabilities.

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About Pink Goldfish 2.0 - Defy Normal & Exploit Imperfection

Via Amazon where you can buy the book

How do you become one of the few organizations or individuals that become extraordinary?

How can you succeed where most organizations fail? The goal of P!NK GOLDF!SH 2.0 is to help you to compete more effectively by becoming truly different. Based on over 400 case studies, the book provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation by embracing flaws, instead of fixing them.

P!NK GOLDF!SH 2.0 is broken into three main sections:

Section I outlines the Why.

It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we’ve learned about weakness is wrong. We show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the Pink Goldfish. We’ll share the symbolism of the goldfish and the reasoning behind the color pink.

Section II showcases the What.

Here we examine the concept of being F.L.A.W.S.O.M.E. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite them. We use F.L.A.W.S.O.M.E. as ou

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now