How a Fractional CMO Fuels Fast and Healthy Growth

10/17/23 • 7 min

Growing Social Now with Barbara Rozgonyi

The role of the fractional Chief Marketing Officer (CMO) has gained prominence as businesses seek outside expertise to thrive in today's landscape. To explore this emerging opportunity, Barbara Rozgonyi, an experienced marketing consultant and fractional CMO, answers your questions.

What is a Fractional CMO?

A fractional CMO provides on-demand guidance to create change. They audit a business from all angles and craft strategies to streamline operations, boost revenue, and unlock growth. While the title is new, Barbara has fulfilled this CMO role for years.

When to Engage a Fractional CMO

Hiring a fractional CMO brings an objective external perspective. For family businesses running unchanged for decades, a fresh look identifies areas needing adaptation. Preparing a company for sale also benefits from elevating marketing practices.

Eliminating Confusion

With endless marketing options, determining the right tools is challenging. Changing platforms can disrupt teams. A fractional CMO conducts an unbiased evaluation to make data-backed recommendations.

The Power of Strategy

Business owners often focus on tactics without an overarching strategy. Tactics alone lead astray. A fractional CMO builds a holistic plan tied to goals for optimal growth.

Why Choose Barbara?

With broad experience - from internal comms to podcasting - Barbara offers multifaceted insights. Her “Four Winds” approach dives into digital, direct, dynamic, and data facets of marketing. She ensures your digital presence excels, optimizes communication, injects creative storytelling, and mines data for profitability.

Barbara’s mission is to help businesses serve more people, make more money, and find enjoyment. She's a transformative force to propel any organization forward.

Get Started

Discover if a fractional CMO is right for you through an intro call with Barbara. Access the link on her LinkedIn profile or email [email protected].

Barbara Rozgonyi offers the strategic vision and marketing expertise to guide businesses to the next level. Let her fresh perspective set you up for enduring success.

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

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What is a Fractional CMO?

When to Engage a Fractional CMO

Eliminating Confusion

With endless marketing options, determining the right tools is challenging. Changing platforms can disrupt teams. A fractional CMO conducts an unbiased evaluation to make data-backed recommendations.

The Power of Strategy

Business owners often focus on tactics without an overarching strategy. Tactics alone lead astray. A fractional CMO builds a holistic plan tied to goals for optimal growth.

Why Choose Barbara?

Barbara’s mission is to help businesses serve more people, make more money, and find enjoyment. She's a transformative force to propel any organization forward.

Get Started

Discover if a fractional CMO is right for you through an intro call with Barbara. Access the link on her LinkedIn profile or email [email protected].

Barbara Rozgonyi offers the strategic vision and marketing expertise to guide businesses to the next level. Let her fresh perspective set you up for enduring success.

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Previous Episode

Outward and Upward - How Mental Shifts Impact Leadership

What could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute - and one of the 10 most influential CMOs to follow in 2023 - talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within the marketing community – and everyday life with Barbara Rozgonyi, host of Growing Social Now.

Key Highlights

Embracing Passion Over the "Growth at All Costs" Mindset

Finding Your Inner Light and Strength for Positive Actions

Social Media: The Game-Changer in the Buying Experience

80% of the Buying Experience Happens Before Contacting Sales

Building Communities to Stand Out from the Commodity

Unlocking Human Potential in the Business World

Having inward and outward perspectives drives success in the business world, and life.

When marketers prioritize collaboration, everyone works towards the common good.

Set biases and egos aside to appreciate people’s gifts, passions, and priorities.

Chapters

1 Exploring the Benefits of an Outward Mindset with Lisa Sharapata, Recognized by C I O Look as One of the Most 10 Influential CMOs to Follow in 2023

00:00 - 06:37

2 Bringing Humanity Back to the Workplace: Going Beyond Growth at All Costs

06:37 - 13:14

3 The Mindset Shift: Exploring Social Media, Experiences, and Tapping Into Engagement

13:15 - 18:55

4 The Power of Social Media and the Benefits of Connection Through Online Communities

18:56 - 24:54

About Lisa Sharapata, CMO of Arbinger Institute

With over 20 years of marketing experience, Lisa is passionate about creating growth strategies, building brands, and executing comprehensive, customer-centric initiatives to create a predictable revenue model. Recognized by CIOLook as one of the 10 Most Influential CMO's to Follow in 2023, Demand Gen Report as the 2021 B2B Vanguard and B2B Innovator, and by DMN as a “Woman to Watch,” Lisa is leading the charge for a better B2B buying experience. Lisa is currently the CMO of The Arbinger Institute – a global leadership development and culture transformation organization that helps leaders and teams shift their mindsets to drive organizational changes that lead to exceptional results. Before this, Lisa was the CMO of BoostUp.ai, a Revenue Technology company with several marketing leadership roles in the B2B SaaS Tech space. She is also an advisor for Hushly and a Co-Founder and Board member of the PEAK Community.

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Next Episode

Future of Work: AI, Microsoft CoPilot, Kindness

From the early days of social networks to the latest AI-powered tools like Microsoft Teams, let's explore the intersection of technology, culture, and productivity - and tells you what's coming next. Listen in as the co-founders of Social Media Club Chicago - Jeff Willinger, Microsoft MVP and Digital Experience Director at Withum, and Barbara Rozgonyi, a PR and digital marketing expert - take us on a journey through the changing landscape of workplace collaboration.
Future of Work with Jeff Willinger Top Takeaways

Blend of Physical and Digital Collaboration: The future workplace will seamlessly integrate in-person and online collaboration, thanks to tools like Microsoft Teams, SharePoint, and OneDrive.
AI-Powered Productivity: AI assistants like Microsoft's Copilot can enhance productivity by automating tasks like meeting note-taking, enabling employees to focus on more substantive work.
Technology Supports, Doesn't Replace People: While technology like AI can automate tasks, it's designed to support and enhance human collaboration, not replace workers.
Culture Remains Crucial: No matter how advanced the technology, a supportive and inclusive workplace culture established by leadership is essential for engaging employees and unlocking their potential.
The Power of Community: Creating a sense of community is crucial for employee engagement through diversity groups, community service projects, and social events.
Leadership's Role in Culture: Leadership plays a pivotal role in establishing and nurturing workplace culture. Digital tools can reinforce this culture and connect distributed teams.
Innovation in Collaboration Tools: Collaboration tools have evolved significantly, enabling seamless digital teamwork across different locations.
AI as an Assistant, Not a Replacement: AI, such as Copilot, serves as an assistant that handles routine tasks, freeing employees to focus on more strategic and creative work.
Putting People First: The success of any technology initiative hinges on putting people at the center to enhance the human experience, not overshadow it.
Continuous Evolution: Workplace communication and collaboration will continue to evolve, but nurturing culture and community will always be a top priority.

Connect with Jeff Willinger on LinkedInJeff Willinger at Withum

Connect with Barbara Rozgonyi on LinkedIn

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now