Dan Rua: From Founder-Led Sales to Enterprise Scale

02/12/25 • 14 min

Dan Rua, CEO of Admiral, shares how he transformed his company from a simple ad-block detection tool into the leading Visitor Relationship Management (VRM) platform for publishers.

Learn how he pioneered founder-led sales, built an outbound sales machine, and secured major enterprise clients through creative prospecting and events.

Don't miss his insights on building conviction through criticism, the power of simplifying your GTM strategy, and why he believes you should pursue massive problems.

Plus, discover the unconventional story of how one of his portfolio companies planted election-style signs on eBay's lawn to win their attention – and succeeded.

Dan Rua, CEO of Admiral, shares how he transformed his company from a simple ad-block detection tool into the leading Visitor Relationship Management (VRM) platform for publishers.

Learn how he pioneered founder-led sales, built an outbound sales machine, and secured major enterprise clients through creative prospecting and events.

Don't miss his insights on building conviction through criticism, the power of simplifying your GTM strategy, and why he believes you should pursue massive problems.

Plus, discover the unconventional story of how one of his portfolio companies planted election-style signs on eBay's lawn to win their attention – and succeeded.

Previous Episode

Gary Allen: The Winning Formula for Legal Tech Marketing

Gary Allen's journey from practicing lawyer to legal tech founder is filled with unexpected twists. After experiencing two law firm implosions - including one that left him jobless with a 6-month-old to feed - he turned his deep understanding of law firm pain points into LeanLaw, now processing over $1B in fees for 700+ firms.

In this episode, Gary reveals:

• Why his most successful lead magnet came from a random LinkedIn post
• How he got hung up on during cold calls (by someone he knew!)
• The surprising truth about paid ads in the legal tech space
• His game-changing "Law Firm Report Card" strategy
• The secret to creating webinars that actually engage skeptical lawyers

Learn the unconventional tactics that helped Gary crack the code of marketing to one of the most difficult B2B audiences: lawyers.

Visit Grow.fm for more insights: https://grow.fm/
Connect with Chris on LinkedIn: https://linkedin.com/in/chmarin
Follow Chris on X (Twitter): https://x.com/_chrismarin

Next Episode

Ken Sheehan: The Science Behind Predictive Marketing Models

Discover how a PhD in endangered species research transformed into groundbreaking B2B marketing strategy. Ken Sheehan reveals how he applies ecosystem modeling to predict sales patterns, using everything from geological data to CDC statistics.

Learn how he helped a pest control company achieve record-breaking leads during the pandemic through creative data analysis. Ken shares insights on turning business data into actionable intelligence and why most companies are sitting on gold mines of untapped information.

Perfect for B2B leaders looking to leverage predictive modeling and data science for strategic growth.

Visit Grow.fm for more insights: https://grow.fm/
Connect with Chris on LinkedIn: https://linkedin.com/in/chmarin
Follow Chris on X (Twitter): https://x.com/_chrismarin