Ep 68 - Johannes Füß - 300% Wachstum in 1,5 Jahren: Das Erfolgsrezept der B2B Sales-Organisation von EGYM Wellpass

11/03/22 • 83 min

Wie hat EGYM Wellpass mit ihrer B2B-Sales Mannschaft in 1,5 Jahren 300% Wachstum gemeistert?
EGYM Wellpass' Sales-Organisation ist von 20 auf 100 Mitarbeiter gewachsen – und das trotz der unsicheren Aussicht in der Fitnessbranche während der Pandemie.
Heute teilt Johannes Füß, Vice President Sales bei EGYM Wellpass, seine Erfahrungen, Best Practices und Erfolge mit Sammy.
Das erwartet Dich:
1. Auf welche Erfolgsschlüssel das B2B Sales-Team von EGYM Wellpass setzt
2. Wie EGYM Wellpass ihre Sales-Methoden im Team & Salesforce verankert, um guten Forecast sicherzustellen
3. Welche Herausforderungen EGYM Wellpass im Spagat zwischen SME- und Enterprise-Sales meistert
4. Wie Storytelling & Fakten zu erfolgreichen Pitches in Deutschland beitragen
5. Wie EGYM Wellpass über Webinare mit Bestandskundeneinbindung neue Kunden gewinnt
Über Johannes:
Johannes ist Vice President Sales bei EGYM Wellpass. In enger Zusammenarbeit mit sieben hauseigenen Vertriebsteams treibt er den Ausbau ihrer Marktpositionierung voran. Er ist Diplom-Betriebswirt und blickt auf mehr als ein Jahrzehnt der Kundenbetreuung zurück. Johannes ist passionierter Läufer, kommt bei Meditation zur Ruhe, hat aber auch Spaß am Lesen und liebt Podcasts.
Finde Johannes auf LinkedIn: https://www.linkedin.com/in/johannes-füß/
Johannes' Lieblings-Businessbuch:
Management Beyond Ego: Teams in der neuen Arbeitswelt zu außergewöhnlichen Erfolgen führen - Matthias Kolbusa https://amzn.to/3FgTUGL
Johannes' Lieblings-Podcasts:
Apokalypse & Filterkaffee - Micky Beisenherz https://apokalypse-und-filterkaffee.podigee.io/
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Über EGYM Wellpass:
Mit Firmenfitness von EGYM Wellpass halten sich Mitarbeitende und Mitglieder in mehr als 6.000 hochwertigen Sport- und Gesundheitseinrichtungen in ganz Deutschland und Österreich fit oder trainieren mit dem stets wachsenden Angebot an Online Kursen wann und wo sie möchten. Über eine eigene EGYM-Cloud ihrer App haben Trainer und Mitglieder Zugriff zu ihren Daten. Egal ob Fitness, Schwimmen, Yoga, Klettern oder vieles mehr - hier findet jeder sein persönliches Programm.
Website: https://egym-wellpass.com/
Industrie: Fitness, Sports, Wellness
Unternehmensgröße: 500
Hauptsitz: München, Deutschland
Gründung: 2010
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Über den Host Sammy:
Sammy und SAWOO ermöglichen es Dir, Recruiting & Employer Branding über Deine Hiring Manager auf LinkedIn voranzutreiben.
Wir unterstützen Dich bei:
1. Beschleunigung von Stellenbesetzung
2. Reduzierung von Einstellungskosten
3. Entwicklung eines authentischen Employer Branding
4. Entwicklung eines Talentpools, auf den Sie jederzeit zugreifen können
Schreibe Sammy Gebele auf LinkedIn: https://www.linkedin.com/in/sammygebele/
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Gäste der GROW B2B FASTER Show: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, und viele mehr.

Previous Episode

Ep 67 - Michelle Pietsch - How to Build the Right Sales Team from Seed Stage to Series B

Who are the people you need in your company for scaling from Seed Stage to Series B?
Today's guest is part of the reason Datadog (1bn valuation), Drift (1bn valuation) and Dooly ($300m) scaled so fast!
And now, Michelle Pietsch, Founding Partner at Minot Light Consulting, shares her best practices & insights with us.
She chats with Sammy about her approach to building successful go-to-market strategies, and aligning teams to one goal.
Here are 5 things you'll learn today:
1. How start-ups succeed in the Seed Stage with founder led sales
2. Whom to hire while scaling from Seed Stage to Series B
3. Best practice hiring processes to identify the right fit in a new sales development rep
4. How to achieve a 30% conversion rate through webinars and podcasts
5. What metrics Michelle uses to track Minot Light Consulting’s success, and unifies her team around revenue
About Michelle:
Over the last 10+ years, Michelle has spent her time at early-stage start-ups like Datadog, Drift, and Dooly, building sales and GTM functions from the ground up. She enjoys building in the rapid-growth sales SaaS world, and watching the organizations succeed, whether it's another round of funding or IPO. Over that time, she has built teams from 3 – 100, and grown revenue from $200K – $55M+. She enjoys taking the time to understand the GTM motion and putting the right processes in place from the top of the funnel down to Customer Success and Account Management, once the deals are closed.
Find Michelle on LinkedIn: https://www.linkedin.com/in/michelleheaney/
Michelle's business book recommendation:
Start with Why: How Great Leaders Inspire Everyone to Take Action – Simon Sinek https://amzn.to/3M9VFqx
Michelle's favorite podcast:
Product-Led Podcast - https://productled.com/podcast
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About Minot Light Consulting:
Minot Light Consulting has great expertise in building GTM strategies for start-up and early stage companies to have efficient growth. Modern Go-to-market teams need a transformation from siloed Sales, Marketing and Customer Success teams to one team united around revenue. With their 30+ years of combined experience working across all parts of rapidly scaling early stage companies, Minot Light Consulting has the answers to grow revenue faster and build strong teams and operating strategies.
Website: https://www.minotlightconsulting.com/
Industry: Business consulting and corporate services
Company size: 10
Headquarters: Boston, MA
Founded: 2022
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About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.
We can help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time
Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/
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Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.

Next Episode

Ep 69 - Pim Geurts - How to Build Your Own B2B Community

The secret to B2B sales success?
Promotional one-way communication won’t cut it with today’s ad-exhausted B2B customer.
Instead, you need to start building and nurturing long-term, meaningful relationships.
Find out how in today’s episode with Pim Geurts, Global Director of Strategic Alliances at o9 Solutions and our host, Sammy.
You’ll learn:
1. What a B2B community is according to Pim
2. How to build your own B2B community
3. How to get your community members involved
4. The value of B2B communities
5. How to translate online communities to the offline world
About Pim:
Pim is currently working as Director of Strategic Alliances at o9 Solutions where he helps strengthen the company's partner landscape to facilitate the rapid growth of o9. In his previous role, he set up the global aim10x community for digital transformation leaders in planning and decision-making.
Find Pim on LinkedIn: https://www.linkedin.com/in/pimgeurts/
Pim's business book recommendation:
The Power of Habit: Why We Do What We Do, and How to Change - Charles Duhigg https://amzn.to/3V9K52M
Pim's favorite business leaders:
Elon Musk and Steve Jobs
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About o9 Solutions:
The o9 Digital Brain is a game-changing planning platform helping global companies across industries transform their supply chain, commercial, finance, and sustainability decision-making for digital age volatility and complexity.
Website: https://o9solutions.com/
Industry: Analytics, Digital Media, Enterprise Software, SaaS
Company size: 2000+
Headquarters: Dallas, Texas
Founded: 2009
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About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.
We can help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time
Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/
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Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.