GROW B2B FASTER - Ep 22 - Roger Figueiredo - How #paid drives rapid growth from 60 to 120 employees in 2021

Ep 22 - Roger Figueiredo - How #paid drives rapid growth from 60 to 120 employees in 2021

05/30/21 • 60 min

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Roger Figueiredo, VP Marketing&Sales at #paid.
That's in it for you
1. How #paid pairs brands with creators via their innovative two-sided marketplace
2. Roger's philosophy on hiring great SDRs, coaching and cultivating perseverance
3. How #paid’s marketing team generates leads and drives revenue without gating any content
4. How to exploit thought leaders as content producers and distribution channels
5. Roger's book club approach to growing his team's expertise in copywriting and content creation
About Roger
Roger is an enthusiastic marketing expert, dedicated to helping marketing teams contribute more to company revenue. He has held leading marketing positions at various enterprises such as Shutterstock and Upchain before joining #paid as VP Marketing&Sales. Roger strives to spread his excitement for creator content and supports marketers become irreplaceable to their org through creator marketing. Besides, he assists and mentors founders, and other marketers in the tech community.
About #paid
#paid is a creator marketing platform that matches marketers and content creators for integrated influencer marketing programs, content creation, and native amplification designed to inspire customer behavior. Businesses of every size use their software to collaborate with creators and grow their businesses. The company was founded in 2013 and is headquartered in Toronto, Canada.
Shownotes
Find Roger on LinkedIn and Twitter
Roger’s company #paid and their podcast
Roger’s book tip for improving your copy: How to write better copy by Steve Harrison
Roger’s LinkedIn post on #paid’s testing strategy
Roger’s favorite business leader: Phil Jacobson, Chamath Palihapitiya and Web Smith
Roger's favorite Business book: How to win friend and influence people by Dale Carnegie
Sammy’s book tip for your hiring process: Who: The A method for hiring by Geoff Smart
Grow B2B faster episode with Mike Weir, COO at G2

Previous Episode

Ep 21 - Daniel Bartsch - How to test to success in B2B sales & marketing

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Daniel Bartsch, Co-Founder and COO at creditshelf.
That's in it for you
1. How creditshelf boosts business growth, directly impacting the future of the economy
2. Daniel’s view on two diverging mindsets when it comes to accelerating one's company
3. Daniel's marketing and sales key learnings during creditshelf's growth journey
4. How creditshelf keeps hitting prospects by providing valuable solutions addressing ‘painpoints‘
5. Why qualitative analysis and a pulse for the market are key to successful hypothesis generation and testing
About Daniel
Dr. Daniel Bartsch brings over 15 years of experience in the international consulting and banking environment.Before co-founding creditshelf and serving as its COO, he held various positions at UBS, including senior roles in Zurich and Singapore. After graduating with a degree in business administration from the University of Mannheim he completed his doctorate in Düsseldorf focusing on capital market research.
About creditshelf
creditshelf is the leading credit platform for digital SME finance in Germany. Founded in 2014 and headquartered in Frankfurt am Main, the company arranges bank-independent, flexible financing solutions via a constantly growing network. They combine complementary needs: While SME entrepreneurs can easily access attractive financing alternatives, institutional investors can invest directly in German SMEs. creditshelf has been listed in the Prime Standard Segment of the Frankfurt Stock Exchange since 2018.
Shownotes
Find Daniel on LinkedIn
Daniels company creditshelf
Daniels favorite Business leader: Milton Friedman and Warren Buffet

Next Episode

Ep 23 - Joe Haslam - How to scale your company after you hit product-market fit

Learn from the Irish IE Business School professor and entrepreneur Joe Haslam how to scale your business.
In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Joe Haslam, Professor at IE Business School and Executive Director of the Owners Scaleup Program.
That's in it for you
1. Joe's inspiring entrepreneurial journey from schoolyard salesman to teaching at IE Business School and starting businesses
2. Joe's opinion on chasing new customers vs. expanding with existing customers
3. How to excel at cultivating existing customer relationships by going above and beyond the basic requirements
4. The benefits and challenges of running a growing business and finding product-market fit
5. How the pandemic led to useful insights about the exponential nature of scaling, experimenting, and sticking with what works best
About Joe
Joe is an aspiring global entrepreneur with strong business expertise, especially in the field of scaling companies. He is a professor at IE Business School and Executive Director of the Owner's Scale-up Program in his chosen hometown of Madrid. Besides, he has co-founded five companies and serves in roles such as an investor, board member, coach and speaker. His first company Marrakech raised over $75m in Venture Capital and scaled up to 250 employees. He is now the co-founder and Chairman of Hot Hotels, the first company from Spain to be accelerated by the Techstars program in the USA (Boston, summer 2015). Along with Professor Daniel Corsten, he is currently writing a book “The Scale-up Checklist”. Throughout his life, Joe has lived in 6 countries and is passionate about mountaineering - he has climbed 3 of the 7 summits.
About Owners Scaleup Program at IE Business School
IE Business School is a graduate and undergraduate school of business located in Madrid, Spain. It was founded in 1973 and has been part of IE University since 2009. At IE, the Owners Scaleup Program (OSP) is structured to refresh business management skills, identify market growth opportunities and investment readiness, and discuss concepts and strategies to sustain and grow your business in a changing economy. IE was ranked the #3 business school in Europe by the Financial Times in 2017. The 2019 QS Global MBA Rankings ranked IE in the same 8th place.
Shownotes Joe
Find Joe on LinkedIn
Joe’s Owners Scale-up program at IE Business School
Find more about IE University on their website
Joe's favorite Business book: White Teeth by Zadie Smith, The Female Eunuch by Germaine Greer
Joe’s favorite business leader: John O’Shea and his organisation Goal