Green About Media

The Digital Distillery

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There is a lot of uncertainty at the moment in the Digital Media landscape but one thing is for sure. Conscious consumerism is in, and companies that aren’t getting the message....are on their way out.The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar.Brought to you by The Digital Distillery, Green About Media is a brand new show exploring the topics and issues surrounding the Green Media movement, keeping you informed, and perhaps even a little hopeful along the way.

#25 in the Top 100 digital marketing All time chart

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Top 10 Green About Media Episodes

Goodpods has curated a list of the 10 best Green About Media episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Green About Media for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Green About Media episode by adding your comments to the episode page.

2. Climate Change & The Carbon Challenge

Green About Media

12/01/22 • 16 min

The idea of Climate Change is certainly nothing new to us in 2022. We know the impact it has on us and are now even starting to see the evidence in our day-to-day lives. But what impact can we have on it?
In this episode of Green About Media, we explore how we got to this point and how it's different from the other cycles of global warming that the planet has experienced. We also explore the different scopes that an organisation, or even an individual can use to measure their carbon emissions in order to better understand where changes can be implemented to create real change.
And we leave you with a question and invite you to record your answer and email it to us:

Think of a scope 3 emission in your personal/professional life, and something small you could change that would positively impact your emissions
What are the kinds of conversations are you having with people in your personal & professional life surrounding this topic
Where have you noticed some of these emission reduction efforts in companies that you interact with

This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts

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IAB Europe Special: Programmatic & Sustainability - with Dimitris Beis

Green About Media

06/20/24 • 26 min

In this joint episode with IAB Europe, we talk to Data Analyst and Sustainability Manager from IAB Dimitris Beis.
We know just how much of digitals emissions are in the Scope3, but how much of that is tied to programmatic? And how can policy and behavioural changes effect how much energy digital media needs.
Dimitris and go through and discuss his excellent article Connecting the Dots where he explains Cedara's new report on the total GHG footprint of adtech platforms across the ecosystem.

Self Education in Sustainability with Tim Pritchard

Green About Media

07/11/24 • 25 min

Tim Pritchard, Head of Content and Responsible Media at MG OMD, shares his journey into sustainability and the importance of collaboration and education in driving change. He emphasises the need for individuals and organisations to take action and not to wait on regulation. Tim highlights the role of events and training programs, such as the Carbon Literacy Project and Adnet Zero Essentials, in promoting sustainability. He also discusses the positive impact of carbon calculation on media plans and the success of the Communicating Climate challenge. Tim encourages listeners to be inquisitive, ask questions, and seek out resources and allies in the sustainability space.
Further Reading
Tim PritchardGARM StandardsAdNet ZeroPurpose DisruptorsCambridge Sustainability Leadership

Trailer

Green About Media

11/02/22 • 0 min

Introducing Green About Media, a brand new podcast from The Digital Distillery.
In this mini-series from The Digital Distillery, Green About Media will tackle a range of these topics and straighten out some of the common misconceptions and misunderstandings around the terms that we hear in the media on a near daily basis. Where the efforts come from, how they have changed, and what impact they are likely to have on both the environment and the digital media industry itself are all things that are important to internalise if you want to understand where we are and where we are going in tis rapidly changing environment.

The Sustainable Business Book - With Kevin Duncan

Green About Media

05/31/24 • 20 min

In this episode of Green About Media I had the privilege of sitting down with one of the UK most successful business authors Kevin Duncan.
He talked us through The Sustainable Business Book and gave advice on how you can make a start in your company to make real change.
If you do nothing else today for sustainability then go and check out this free 30 question audit over on the website. It WILL leave you better prepared for making a real start in your organisation.

3. Digital's Carbon Footprint

Green About Media

12/15/22 • 17 min

In this episode of Green About Media we explore Digital's Carbon Footprint. Does it even have one?
The answer is yes, and it's pretty big.
But things are changing and there is actually a lot you can do in your day-to-day and in your company to make a difference.
References:
https://www.raconteur.net/infographics/worlds-digital-carbon-footprint/#

https://www.climateimpact.com/news-insights/insights/infographic-carbon-footprint-internet/

https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think

https://sustainability.fb.com/energy/

https://sustainability.google/

4. Carbon Intelligence with Cedara

Green About Media

01/26/23 • 15 min

Green About Media is back for 2023 and this week, we explore a new type of industry; Carbon Intelligence providers.
We hear from Cedara CEO and Global Advisor David Shaw and Eric Shih and what role Carbon Intelligence plays in shifting the global economy toward a sustainable economy. There is a marked shift across all areas of the economy and as with any revolutionary change, those that act fast and change with the tide will come out on top and those that sit on the sidelines and make excuses will suffer.
In this episode of the podcast Eric and David talk about the changing landscape and what businesses need to do in order to catch the boat.
And if you would like to look further into the subject, here are a few articles that Ara has collected for your reading pleasure:
https://www.businessinsider.com/making-net-zero-possible-the-hidden-impact-of-digital-ads-2022-7

https://www.wsj.com/articles/ads-often-run-on-websites-that-come-with-high-carbon-emissions-but-low-returns-study-finds-11669150096

https://martech.org/how-advertisers-can-take-the-lead-in-reducing-carbon-emissions/

https://www.exchangewire.com/deep-dive/deep-dive-a-guide-to-environmental-sustainability-in-digital-advertising/

https://venturebeat.com/data-infrastructure/a-new-metric-in-ad-tech-carbon-emissions/

https://adnetzero.com/

https://www.purposedisruptors.org/advertised-emissions

https://www.clientearth.org/latest/latest-updates/stories/the-legal-risk-of-advertising-carbon-offsets/

https://www.theguardian.com/environment/2023/jan/18/revealed-forest-carbon-offsets-biggest-provider-worthless-verra-aoe
David Shaw, Co-Founder & CEO of Cedara
David has over 15+ years in various leadership & entrepreneurial positions in the media and software industry. Most recently at Teads, he founded Teads Ad Manager, the company's software division where he managed a global team and grew revenue with thousands of brands and over $250mm in annual revenue.
Eric Shih, Global Advisor at Cedara
Eric is a seasoned executive and board member with 20 years of experience across digital media, technology and software. He has a proven track record in building new businesses at both startups (3 successful exits) and global corporations. Eric currently serves as Chief Growth Officer at Lasso, and was previously Chief Supply Officer at Teads.

5. Carbon Measurement, Compensation and Scope3 - with Harvin Gupta

Green About Media

02/09/23 • 15 min

This week on the Green About Media we are joined by Harvin Gupta who heads up commercial partnerships at Scope3.
In this episode we discuss a near future where carbon is factored in to our daily decision-making process when purchasing advertising.
The digital marketing industry is uniquely positioned to be the first global industry to becoming entirely carbon-neutral by shifting its spend from high to low carbon purchases.
Harvin also discusses the 2 key-concepts behind Green Media and how they at Scope3 are helping shift the way in which businesses think about Carbon and their emissions.
Further reading and References:
NetZero
Food Nutrition Labels

6. Green, Blue, Pink & Social Washing

Green About Media

02/23/23 • 11 min

Greenwashing is a term that most of us are familiar with, but do we know exactly what it means? Is it getting better or worse in 2023? and how did Green evolve into Blue, Pink & Social?
In this episode we will answer all these questions and talk about what you can do as a consumer, or as a company, to avoid and/or not support these ....er...colourful...practices.
References and Further Reading:
Nestle Lawsuit
Truth in Advertising
6 types of Greenwashing
Green Blue Pink and Social Washing
Beware of Washing
Ethical Consumer
Investopedia

Sustainable Tourism with The Digital Distillery

Green About Media

04/25/24 • 24 min

Something a little different today. We are in the middle of Travel Season for The Digital Distillery Podcast network, and as such I have put together a little recap episode from one of our recent events all about Sustainable Tourism in Austria.
The episode was originally released in late 2023 for The Digital Distillery Podcast, and while not strictly digital sustainability focused, it does have a strong focus on traditional sustainability when it comes to the tourism industry.
If you have never heard one of our Digital Distillery Podcasts before this is a great introduction to those events.
We will be back with brand new content on Green About Media in a few weeks time.

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FAQ

How many episodes does Green About Media have?

Green About Media currently has 23 episodes available.

What topics does Green About Media cover?

The podcast is about Digital Media, Podcasts, Esg, Digital Marketing, Arts and Sustainability.

What is the most popular episode on Green About Media?

The episode title '2. Climate Change & The Carbon Challenge' is the most popular.

What is the average episode length on Green About Media?

The average episode length on Green About Media is 20 minutes.

How often are episodes of Green About Media released?

Episodes of Green About Media are typically released every 19 days, 18 hours.

When was the first episode of Green About Media?

The first episode of Green About Media was released on Nov 2, 2022.

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Green About Media

The Digital Distillery

Top 10 Green About Media Episodes

FAQ

How many episodes does Green About Media have?

What topics does Green About Media cover?

What is the most popular episode on Green About Media?

What is the average episode length on Green About Media?

How often are episodes of Green About Media released?

When was the first episode of Green About Media?

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