Green About Media
The Digital Distillery
There is a lot of uncertainty at the moment in the Digital Media landscape but one thing is for sure. Conscious consumerism is in, and companies that aren’t getting the message....are on their way out.The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar.Brought to you by The Digital Distillery, Green About Media is a brand new show exploring the topics and issues surrounding the Green Media movement, keeping you informed, and perhaps even a little hopeful along the way.
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Top 10 Green About Media Episodes
Goodpods has curated a list of the 10 best Green About Media episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Green About Media for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Green About Media episode by adding your comments to the episode page.
2. Climate Change & The Carbon Challenge
Green About Media
12/01/22 • 16 min
The idea of Climate Change is certainly nothing new to us in 2022. We know the impact it has on us and are now even starting to see the evidence in our day-to-day lives. But what impact can we have on it?
In this episode of Green About Media, we explore how we got to this point and how it's different from the other cycles of global warming that the planet has experienced. We also explore the different scopes that an organisation, or even an individual can use to measure their carbon emissions in order to better understand where changes can be implemented to create real change.
And we leave you with a question and invite you to record your answer and email it to us:
- Think of a scope 3 emission in your personal/professional life, and something small you could change that would positively impact your emissions
- What are the kinds of conversations are you having with people in your personal & professional life surrounding this topic
- Where have you noticed some of these emission reduction efforts in companies that you interact with
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts
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Green About Media
11/02/22 • 0 min
Introducing Green About Media, a brand new podcast from The Digital Distillery.
In this mini-series from The Digital Distillery, Green About Media will tackle a range of these topics and straighten out some of the common misconceptions and misunderstandings around the terms that we hear in the media on a near daily basis. Where the efforts come from, how they have changed, and what impact they are likely to have on both the environment and the digital media industry itself are all things that are important to internalise if you want to understand where we are and where we are going in tis rapidly changing environment.
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts
11/17/22 • 14 min
As sustainability and all its subsidiary terms and definitions become increasingly thrown around in media and politics, it's not a surprise that they all begin to blur together for the average person.
This is problematic. That's why we are more likely to pass off these topics as 'too confusing' or 'I can't keep track anymore' and when we do this, not only do we lose scope of what we can do and which companies we should or shouldn't support, but it also means that organisations that aren't doing their part, are more likely to get away with it by simply throwing these words around.
In this episode of Green About Media, we will introduce you to Corporate Sustainable Development expert Ara Almada as she explains the difference between some of these key terms and why it matters.
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts
Introduction to Green About Media
Green About Media
11/03/22 • 4 min
The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar.
In this episode you introduce to you the new show and to the concepts of ESG, Sustainability, the Green Media Movement and the IAB's new committee aimed at tackling the digital media industry's de-carbonisation challenge.
Brought to you by The Digital Distillery, this episode was Hosted, Produced & Engineered by Phil McDowell
Contact us at our website
or email on [email protected]
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts
Special Episode Part 2- Decarbonising Digital Media with Eric Shih
Green About Media
11/16/23 • 17 min
Welcome back for Part 2 of this special episode on Decarbonising Digital Media.
In this episode we pick up where we left off and look closer at carbon measurement standardisation, supply chain transparency, and 5 steps to net zero.
Guest co-produced with Nadja Wolff.
Further Reading:
EU Carbon Policy and Targets
Ad Net Zero
GARM Sustainability Action Guide
Cedara
Eric Shih - COO at Cedara
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts
3. Digital's Carbon Footprint
Green About Media
12/15/22 • 17 min
In this episode of Green About Media we explore Digital's Carbon Footprint. Does it even have one?
The answer is yes, and it's pretty big.
But things are changing and there is actually a lot you can do in your day-to-day and in your company to make a difference.
References:
https://www.raconteur.net/infographics/worlds-digital-carbon-footprint/#
https://www.climateimpact.com/news-insights/insights/infographic-carbon-footprint-internet/
https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think
https://sustainability.fb.com/energy/
https://sustainability.google/
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts
5. Carbon Measurement, Compensation and Scope3 - with Harvin Gupta
Green About Media
02/09/23 • 15 min
This week on the Green About Media we are joined by Harvin Gupta who heads up commercial partnerships at Scope3.
In this episode we discuss a near future where carbon is factored in to our daily decision-making process when purchasing advertising.
The digital marketing industry is uniquely positioned to be the first global industry to becoming entirely carbon-neutral by shifting its spend from high to low carbon purchases.
Harvin also discusses the 2 key-concepts behind Green Media and how they at Scope3 are helping shift the way in which businesses think about Carbon and their emissions.
Further reading and References:
NetZero
Food Nutrition Labels
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts
6. Green, Blue, Pink & Social Washing
Green About Media
02/23/23 • 11 min
Greenwashing is a term that most of us are familiar with, but do we know exactly what it means? Is it getting better or worse in 2023? and how did Green evolve into Blue, Pink & Social?
In this episode we will answer all these questions and talk about what you can do as a consumer, or as a company, to avoid and/or not support these ....er...colourful...practices.
References and Further Reading:
Nestle Lawsuit
Truth in Advertising
6 types of Greenwashing
Green Blue Pink and Social Washing
Beware of Washing
Ethical Consumer
Investopedia
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts
7. AI & Sustainability
Green About Media
03/14/23 • 11 min
Today on Green About Media we discuss some of the possibilities that the current burgeoning AI technology could bring to the table.
Things like AI-guided autonomous vehicles (AVs), distributed energy grids, smart agriculture and food systems and next generation weather and climate prediction are just some of the ways AI is going to impact sustainability in the near future.
Also new field of “Climate Informatics” is blossoming that uses AI to fundamentally transform weather forecasting and improve our understanding of the effects of climate change. AI techniques may also help correct biases in models, extract the most relevant data to avoid data degradation, predict extreme events and be used for impacts modelling.
https://www.europarl.europa.eu/RegData/etudes/STUD/2021/662906/IPOL_STU(2021)662906_EN.pdf
https://aiforgood.itu.int/8-ways-ai-can-help-save-the-planet/
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts
4. Carbon Intelligence with Cedara
Green About Media
01/26/23 • 15 min
Green About Media is back for 2023 and this week, we explore a new type of industry; Carbon Intelligence providers.
We hear from Cedara CEO and Global Advisor David Shaw and Eric Shih and what role Carbon Intelligence plays in shifting the global economy toward a sustainable economy. There is a marked shift across all areas of the economy and as with any revolutionary change, those that act fast and change with the tide will come out on top and those that sit on the sidelines and make excuses will suffer.
In this episode of the podcast Eric and David talk about the changing landscape and what businesses need to do in order to catch the boat.
And if you would like to look further into the subject, here are a few articles that Ara has collected for your reading pleasure:
https://www.businessinsider.com/making-net-zero-possible-the-hidden-impact-of-digital-ads-2022-7
https://martech.org/how-advertisers-can-take-the-lead-in-reducing-carbon-emissions/
https://venturebeat.com/data-infrastructure/a-new-metric-in-ad-tech-carbon-emissions/
https://www.purposedisruptors.org/advertised-emissions
https://www.theguardian.com/environment/2023/jan/18/revealed-forest-carbon-offsets-biggest-provider-worthless-verra-aoe
David Shaw, Co-Founder & CEO of Cedara
David has over 15+ years in various leadership & entrepreneurial positions in the media and software industry. Most recently at Teads, he founded Teads Ad Manager, the company's software division where he managed a global team and grew revenue with thousands of brands and over $250mm in annual revenue.
Eric Shih, Global Advisor at Cedara
Eric is a seasoned executive and board member with 20 years of experience across digital media, technology and software. He has a proven track record in building new businesses at both startups (3 successful exits) and global corporations. Eric currently serves as Chief Growth Officer at Lasso, and was previously Chief Supply Officer at Teads.
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts
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FAQ
How many episodes does Green About Media have?
Green About Media currently has 23 episodes available.
What topics does Green About Media cover?
The podcast is about Digital Media, Podcasts, Esg, Digital Marketing, Arts and Sustainability.
What is the most popular episode on Green About Media?
The episode title '2. Climate Change & The Carbon Challenge' is the most popular.
What is the average episode length on Green About Media?
The average episode length on Green About Media is 20 minutes.
How often are episodes of Green About Media released?
Episodes of Green About Media are typically released every 19 days, 18 hours.
When was the first episode of Green About Media?
The first episode of Green About Media was released on Nov 2, 2022.
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