goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones

Green About Media

The Digital Distillery

Star filled black icon

5.0

(1)

There is a lot of uncertainty at the moment in the Digital Media landscape but one thing is for sure. Conscious consumerism is in, and companies that aren’t getting the message....are on their way out.The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar.Brought to you by The Digital Distillery, Green About Media is a brand new show exploring the topics and issues surrounding the Green Media movement, keeping you informed, and perhaps even a little hopeful along the way.
profile image

1 Listener

Star filled black icon

5.0

(1)

not bookmarked icon
Share icon

All episodes

Best episodes

Top 10 Green About Media Episodes

Best episodes ranked by Goodpods Users most listened

play

12/01/22 • 16 min

Star filled black icon

5.0

The idea of Climate Change is certainly nothing new to us in 2022. We know the impact it has on us and are now even starting to see the evidence in our day-to-day lives. But what impact can we have on it?
In this episode of Green About Media, we explore how we got to this point and how it's different from the other cycles of global warming that the planet has experienced. We also explore the different scopes that an organisation, or even an individual can use to measure their carbon emissions in order to better understand where changes can be implemented to create real change.
And we leave you with a question and invite you to record your answer and email it to us:

  • Think of a scope 3 emission in your personal/professional life, and something small you could change that would positively impact your emissions
  • What are the kinds of conversations are you having with people in your personal & professional life surrounding this topic
  • Where have you noticed some of these emission reduction efforts in companies that you interact with

This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts

play

12/01/22 • 16 min

profile image

1 Listener

comment icon

1 Comment

1

bookmark
plus icon
share episode
play

11/03/22 • 4 min

The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar.
In this episode you introduce to you the new show and to the concepts of ESG, Sustainability, the Green Media Movement and the IAB's new committee aimed at tackling the digital media industry's de-carbonisation challenge.
Brought to you by The Digital Distillery, this episode was Hosted, Produced & Engineered by Phil McDowell
Contact us at our website
or email on [email protected]

This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts

play

11/03/22 • 4 min

bookmark
plus icon
share episode

Trailer

Green About Media

play

11/02/22 • 0 min

Introducing Green About Media, a brand new podcast from The Digital Distillery.
In this mini-series from The Digital Distillery, Green About Media will tackle a range of these topics and straighten out some of the common misconceptions and misunderstandings around the terms that we hear in the media on a near daily basis. Where the efforts come from, how they have changed, and what impact they are likely to have on both the environment and the digital media industry itself are all things that are important to internalise if you want to understand where we are and where we are going in tis rapidly changing environment.

This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts

play

11/02/22 • 0 min

bookmark
plus icon
share episode
play

12/15/22 • 17 min

In this episode of Green About Media we explore Digital's Carbon Footprint. Does it even have one?
The answer is yes, and it's pretty big.
But things are changing and there is actually a lot you can do in your day-to-day and in your company to make a difference.
References:
https://www.raconteur.net/infographics/worlds-digital-carbon-footprint/#

https://www.climateimpact.com/news-insights/insights/infographic-carbon-footprint-internet/

https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think

https://sustainability.fb.com/energy/

https://sustainability.google/

This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts

play

12/15/22 • 17 min

bookmark
plus icon
share episode
play

01/26/23 • 15 min

Green About Media is back for 2023 and this week, we explore a new type of industry; Carbon Intelligence providers.
We hear from Cedara CEO and Global Advisor David Shaw and Eric Shih and what role Carbon Intelligence plays in shifting the global economy toward a sustainable economy. There is a marked shift across all areas of the economy and as with any revolutionary change, those that act fast and change with the tide will come out on top and those that sit on the sidelines and make excuses will suffer.
In this episode of the podcast Eric and David talk about the changing landscape and what businesses need to do in order to catch the boat.
And if you would like to look further into the subject, here are a few articles that Ara has collected for your reading pleasure:
https://www.businessinsider.com/making-net-zero-possible-the-hidden-impact-of-digital-ads-2022-7

https://www.wsj.com/articles/ads-often-run-on-websites-that-come-with-high-carbon-emissions-but-low-returns-study-finds-11669150096

https://martech.org/how-advertisers-can-take-the-lead-in-reducing-carbon-emissions/

https://www.exchangewire.com/deep-dive/deep-dive-a-guide-to-environmental-sustainability-in-digital-advertising/

https://venturebeat.com/data-infrastructure/a-new-metric-in-ad-tech-carbon-emissions/

https://adnetzero.com/

https://www.purposedisruptors.org/advertised-emissions

https://www.clientearth.org/latest/latest-updates/stories/the-legal-risk-of-advertising-carbon-offsets/

https://www.theguardian.com/environment/2023/jan/18/revealed-forest-carbon-offsets-biggest-provider-worthless-verra-aoe
David Shaw, Co-Founder & CEO of Cedara
David has over 15+ years in various leadership & entrepreneurial positions in the media and software industry. Most recently at Teads, he founded Teads Ad Manager, the company's software division where he managed a global team and grew revenue with thousands of brands and over $250mm in annual revenue.
Eric Shih, Global Advisor at Cedara
Eric is a seasoned executive and board member with 20 years of experience across digital media, technology and software. He has a proven track record in building new businesses at both startups (3 successful exits) and global corporations. Eric currently serves as Chief Growth Officer at Lasso, and was previously Chief Supply Officer at Teads.

This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts

play

01/26/23 • 15 min

bookmark
plus icon
share episode

This week on the Green About Media we are joined by Harvin Gupta who heads up commercial partnerships at Scope3.
In this episode we discuss a near future where carbon is factored in to our daily decision-making process when purchasing advertising.
The digital marketing industry is uniquely positioned to be the first global industry to becoming entirely carbon-neutral by shifting its spend from high to low carbon purchases.
Harvin also discusses the 2 key-concepts behind Green Media and how they at Scope3 are helping shift the way in which businesses think about Carbon and their emissions.
Further reading and References:
NetZero
Food Nutrition Labels

This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts

play

02/09/23 • 15 min

bookmark
plus icon
share episode
play

02/23/23 • 11 min

Greenwashing is a term that most of us are familiar with, but do we know exactly what it means? Is it getting better or worse in 2023? and how did Green evolve into Blue, Pink & Social?
In this episode we will answer all these questions and talk about what you can do as a consumer, or as a company, to avoid and/or not support these ....er...colourful...practices.
References and Further Reading:
Nestle Lawsuit
Truth in Advertising
6 types of Greenwashing
Green Blue Pink and Social Washing
Beware of Washing
Ethical Consumer
Investopedia

This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts

play

02/23/23 • 11 min

bookmark
plus icon
share episode

7. AI & Sustainability

Green About Media

play

03/14/23 • 11 min

Today on Green About Media we discuss some of the possibilities that the current burgeoning AI technology could bring to the table.
Things like AI-guided autonomous vehicles (AVs), distributed energy grids, smart agriculture and food systems and next generation weather and climate prediction are just some of the ways AI is going to impact sustainability in the near future.
Also new field of “Climate Informatics” is blossoming that uses AI to fundamentally transform weather forecasting and improve our understanding of the effects of climate change. AI techniques may also help correct biases in models, extract the most relevant data to avoid data degradation, predict extreme events and be used for impacts modelling.
https://www.europarl.europa.eu/RegData/etudes/STUD/2021/662906/IPOL_STU(2021)662906_EN.pdf

https://www.pwc.co.uk/sustainability-climate-change/assets/pdf/how-ai-can-enable-a-sustainable-future.pdf

https://aiforgood.itu.int/8-ways-ai-can-help-save-the-planet/

https://mumbrella.com.au/how-attention-and-sustainability-can-help-brands-reduce-their-carbon-footprint-778810

https://www.forbes.com/sites/joshwilson/2022/12/06/artificial-intelligence-machine-learning-and-the-future-of-entertainment/?sh=6a4373cd6de4

This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts

play

03/14/23 • 11 min

bookmark
plus icon
share episode
play

03/29/23 • 15 min

Welcome to the season finale of Green About Media, the podcast where we explore sustainability in digital advertising, climate change, and the impact of technology on our planet.
In this episode, Ara and Phil take sides to explore the potential best and worst case scenarios of everything discussed so far. Ara's sunny disposition is a natural fit for the best case scenarios, while Phil will take on the role of the pessimist and explore the worst case scenarios.
They discuss the potential benefits of a sustainable future where companies prioritise sustainable practices and consumers are more conscious of their digital carbon footprint. On the other hand, they also discuss the potential consequences of companies continuing to prioritise profit over sustainability and the potential consequences of failing to address climate change.
That's all for this season of Green About Media. Thank you for joining us as we explored sustainability in digital advertising, climate change, and the impact of technology on our planet. We'll be back soon with more episodes exploring the latest trends and issues in sustainability.

This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts

play

03/29/23 • 15 min

bookmark
plus icon
share episode

Welcome back to Green About Media.
It has been a little while since you have heard from us and we are still hard at work on Season 2 of the show which will launch in the coming months.
In the meantime, however, we were lucky enough to be involved in Decarbonizing Digital Media, a webinar hosted by ShowHeroes and Cedara. So we thought we would turn this webinar into a 2-part mini series which stands as a great refresher for the first season of the show, covering and updating the key topics that we covered there.
This first part covers how carbon measurement works in 2023 as well as looking at that tricky scope3 supply chain of a digital media company.
This episode was guest co-produced with Nadja Wolff.

This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts

play

11/02/23 • 20 min

bookmark
plus icon
share episode

Show more

Toggle view more icon

FAQ

How many episodes does Green About Media have?

Green About Media currently has 12 episodes available.

What topics does Green About Media cover?

The podcast is about Podcasts, Digital Marketing, Arts and Sustainability.

What is the most popular episode on Green About Media?

The episode title '2. Climate Change & The Carbon Challenge' is the most popular.

What is the average episode length on Green About Media?

The average episode length on Green About Media is 13 minutes.

How often are episodes of Green About Media released?

Episodes of Green About Media are typically released every 14 days.

When was the first episode of Green About Media?

The first episode of Green About Media was released on Nov 2, 2022.

Show more FAQ

Toggle view more icon

Comments

5.0

out of 5

Star filled grey IconStar filled grey IconStar filled grey IconStar filled grey IconStar filled grey Icon
Star filled grey IconStar filled grey IconStar filled grey IconStar filled grey Icon
Star filled grey IconStar filled grey IconStar filled grey Icon
Star filled grey IconStar filled grey Icon
Star filled grey Icon

1 Rating