6. Green, Blue, Pink & Social Washing

02/23/23 • 11 min

Greenwashing is a term that most of us are familiar with, but do we know exactly what it means? Is it getting better or worse in 2023? and how did Green evolve into Blue, Pink & Social?
In this episode we will answer all these questions and talk about what you can do as a consumer, or as a company, to avoid and/or not support these ....er...colourful...practices.
References and Further Reading:
Nestle Lawsuit
Truth in Advertising
6 types of Greenwashing
Green Blue Pink and Social Washing
Beware of Washing
Ethical Consumer
Investopedia

This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts

Previous Episode

5. Carbon Measurement, Compensation and Scope3 - with Harvin Gupta

This week on the Green About Media we are joined by Harvin Gupta who heads up commercial partnerships at Scope3.
In this episode we discuss a near future where carbon is factored in to our daily decision-making process when purchasing advertising.
The digital marketing industry is uniquely positioned to be the first global industry to becoming entirely carbon-neutral by shifting its spend from high to low carbon purchases.
Harvin also discusses the 2 key-concepts behind Green Media and how they at Scope3 are helping shift the way in which businesses think about Carbon and their emissions.
Further reading and References:
NetZero
Food Nutrition Labels

Next Episode

7. AI & Sustainability

Today on Green About Media we discuss some of the possibilities that the current burgeoning AI technology could bring to the table.
Things like AI-guided autonomous vehicles (AVs), distributed energy grids, smart agriculture and food systems and next generation weather and climate prediction are just some of the ways AI is going to impact sustainability in the near future.
Also new field of “Climate Informatics” is blossoming that uses AI to fundamentally transform weather forecasting and improve our understanding of the effects of climate change. AI techniques may also help correct biases in models, extract the most relevant data to avoid data degradation, predict extreme events and be used for impacts modelling.
https://www.europarl.europa.eu/RegData/etudes/STUD/2021/662906/IPOL_STU(2021)662906_EN.pdf

https://www.pwc.co.uk/sustainability-climate-change/assets/pdf/how-ai-can-enable-a-sustainable-future.pdf

https://aiforgood.itu.int/8-ways-ai-can-help-save-the-planet/

https://mumbrella.com.au/how-attention-and-sustainability-can-help-brands-reduce-their-carbon-footprint-778810

https://www.forbes.com/sites/joshwilson/2022/12/06/artificial-intelligence-machine-learning-and-the-future-of-entertainment/?sh=6a4373cd6de4

Green About Media - 6. Green, Blue, Pink & Social Washing

Transcript

6. Green About Media
GREEN, BLUE,PINK AND SOCIAL CORPORATE WASHING

[PHIL]
Hello and welcome back to another episode of Green About Media, where we dig into the environmental impact of the digital world, looking at what that impact actually is, and what does and doesn’t work in terms of trying to reduce it.

Now the last two episodes we looked at some of the good things. The hopeful and helpful innovations that are beginning to take place in the industry, to help organisation