5. Carbon Measurement, Compensation and Scope3 - with Harvin Gupta

02/09/23 • 15 min

This week on the Green About Media we are joined by Harvin Gupta who heads up commercial partnerships at Scope3.
In this episode we discuss a near future where carbon is factored in to our daily decision-making process when purchasing advertising.
The digital marketing industry is uniquely positioned to be the first global industry to becoming entirely carbon-neutral by shifting its spend from high to low carbon purchases.
Harvin also discusses the 2 key-concepts behind Green Media and how they at Scope3 are helping shift the way in which businesses think about Carbon and their emissions.
Further reading and References:
NetZero
Food Nutrition Labels

This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on [email protected] or visit our website & check out our other podcasts

02/09/23 • 15 min

Green About Media - 5. Carbon Measurement, Compensation and Scope3 - with Harvin Gupta

Transcript

[PHIL]

Hello and welcome back to Green About Media, the show where we explore the impact of digital media and advertising on the environment, and look at some of the things that might be able to turn things around.

Now last week we were introduced to a new kind of industry that has cropped up due to a rapidly increasing demand. A demand that is coming from all levels of business, government and consumers, to make corporations more transparent and responsible for the carbon they put

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