247: Atiba de Souza talks Mastering Customer-Centered Content

11/12/24 • 45 min

4 Listeners

Gratitude Geek Podcast host Kandas Rodarte sits down with marketing expert Atiba de Souza to explore powerful strategies for creating customer-centered content that attracts, engages, and converts. In this episode, they dive deep into understanding the customer journey, developing meaningful customer profiles, and using the "Why, How, What" framework to build lasting trust. Small business owners and marketers looking to refine their content strategy will find actionable insights to drive conversions and foster authentic connections with their ideal audience.

Key Takeaways:

Customer Journey Mapping: Identify where customers are in their journey and meet them there with targeted content.
Creating Customer Profiles: Understand your audience on a deeper level to personalize your content effectively.
Why, How, What Framework: A step-by-step guide to building trust and converting leads.
Engaging Content: Use cultural and relatable references to connect with customers on a personal level.

This episode is packed with practical advice on content strategy—it’s not an easy path, but the rewards for long-term business growth are worth it.

Links & Resources:

Connect with Atiba de Souza for expert marketing insights.
Access a free Ideal Customer Profile Template to start building a more focused strategy.
Subscribe to Gratitude Geek Podcast and join our community of micropreneurs dedicated to growth through authentic relationships.

Want to be a guest on Gratitude Geek with Kandas Rodarte? Send Kandas a message on PodMatch, here: https://www.joinpodmatch.com/gratitudegeek

Key Takeaways:

Customer Journey Mapping: Identify where customers are in their journey and meet them there with targeted content.
Creating Customer Profiles: Understand your audience on a deeper level to personalize your content effectively.
Why, How, What Framework: A step-by-step guide to building trust and converting leads.
Engaging Content: Use cultural and relatable references to connect with customers on a personal level.

This episode is packed with practical advice on content strategy—it’s not an easy path, but the rewards for long-term business growth are worth it.

Links & Resources:

Connect with Atiba de Souza for expert marketing insights.
Access a free Ideal Customer Profile Template to start building a more focused strategy.
Subscribe to Gratitude Geek Podcast and join our community of micropreneurs dedicated to growth through authentic relationships.

Want to be a guest on Gratitude Geek with Kandas Rodarte? Send Kandas a message on PodMatch, here: https://www.joinpodmatch.com/gratitudegeek

Previous Episode

246: Andrew Kap talks Effortless Success (Law of Attraction)

2 Recommendations

In this insightful episode, Andrew Kap, bestselling author of The Last Law of Attraction Book You’ll Ever Need to Read, joins us to discuss the truth behind the Law of Attraction and practical ways anyone can use it to achieve success and happiness. With over 150,000 copies sold and a loyal following, Andrew’s work demystifies LOA principles and reveals why so many people struggle to make them stick. Together, we explore his unique approach to mindset, gratitude, and overcoming ego-driven barriers that often block our potential.

Andrew breaks down key Law of Attraction practices that can work in just five minutes a day—no perfection or unwavering belief required. You’ll learn why LOA principles don’t need strict adherence, how anyone can benefit from these techniques, and ways to incorporate gratitude as a powerful anchor for positive change. Whether you’re a skeptic or a believer, this episode will equip you with accessible steps to make manifestation an effortless part of your routine and life.

Tune in to learn:

How to use gratitude to set yourself up for automatic success
Why perfection isn’t necessary for LOA techniques to work
How even skeptics can benefit from LOA practices in all areas of life
The one key insight you may be missing if LOA hasn’t worked for you
How to recognize and overcome ego-driven roadblocks

This episode is packed with practical advice that will inspire you to start manifesting real results in your life, no matter your level of experience with the Law of Attraction!

Connect with Andrew Kap:

Website: http://AndrewKap.com
Instagram: http://instagram.com/andrewkapinsta
YouTube: http://youtube.com/@andrewkap
Books by Andrew Kap: https://amzn.to/3ACTGd0

Mentions:

The Richest Man in Babylon: https://amzn.to/3YOTKzN
Linkin Park: https://amzn.to/3CmiO8l
Hibby Bartlett, All You Need is Love: https://youtu.be/OaHdFSi4GXI?si=demX4RergVfiyQMG
Ho’oponopono prayer: https://allfaithcenter.org/hooponopono/
Simon Sinek & Trevor Noah on Friendship, Loneliness, Vulnerability, and More | Full Conversation: https://youtu.be/CNBxIhxHHxM?si=CqdtnBvPfXwd5bF7

**This is not a sponsored episode. However, I may earn a small commission from purchases made through the above links.**

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Next Episode

248: Cathy Nesbitt talks Selling What People Want

2 Recommendations

In episode 248 of the Gratitude Geek Podcast, host Kandas Rodarte sits down with Cathy Nesbitt, a trailblazer in blending laughter yoga, consumer psychology, and innovative marketing strategies. Cathy shares her journey of turning public resistance into loyal support by understanding what people truly want, all while promoting mental health, sustainability, and wellness.

If you’re a solopreneur or small business owner, Cathy’s story is full of actionable insights to help you grow your business, engage with your audience, and thrive in niche markets. Learn how laughter yoga became a unique business model and how diversification and creative marketing strategies can propel your success. Connect with Cathy Nesbitt:

Cathy's Crawly Composters: https://www.cathyscomposters.com/
Cathy's Sprouters: https://www.cathyssprouters.com/
Free Online Laughter Club - Cathy's Chuckle Club: https://www.cathysclub.com/
Cathy's YouTube Channel: https://www.youtube.com/c/cathyricknesbitt

Mentions:

McLaughlin Eastshore State Park: https://www.ebparks.org/parks/mclaughlin-eastshore
Phytic Acid: https://www.webmd.com/diet/foods-high-in-phytic-acid
Ginger Bug for homemade soda: https://zerowastechef.com/2015/06/10/ginger-bug/
Sprouting Bag: https://amzn.to/4hW3KPs
Sprouting Jar: https://amzn.to/3CxGzdW
Laughter Yoga: https://www.laughteryoga.org/
Radical Remission by Kelly A. Turner: https://amzn.to/3CuEMX9
Are you related to a celebrity? https://www.wikitree.com/

This episode of Gratitude Geek is not sponsored. However, I may receive compensation if you make purchases through some of the links shared here. Thank you for supporting the show!

Want to be a guest on Gratitude Geek with Kandas Rodarte? Send Kandas a message on PodMatch, here: https://www.joinpodmatch.com/gratitudegeek

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